The Luckiest Lotto Locations in the UK - Are they near you?

Want to know the luckiest places to buy a lottery ticket - we've got all the data and locations where the Lottery's luck has Landed in the UK
The Luckiest Lotto Locations in the UK - Are they near you?
Steve Madgwick
Steve Madgwick Editor-In-Chief

Editor-In-Chief with 20 years experience covering the betting angles to breaking news stories. Daily slots player, Portsmouth fan and League Snooker Player

Much as Bookmakers are, the lottery is a national institution in the UK, with players taking part up and down the country, hoping to land the jackpot. The National Lottery is also an active charity, diverting much of its revenue to supporting community projects and improving people’s lives. With this in mind, it’s no wonder the lottery has been so popular in the UK for so long.

However, there are multiple lotteries that people in the UK can choose to play. These include the classics, like Lotto and Thunderball, and newer games, like the Postcode Lottery, Set for Life or the Health Lottery. The EuroMillions draw is also available to players in the UK, known for featuring some incredibly high jackpots, the largest of which was seen in December 2023 and stood at more than £206 million! 

We’ve previously considered the Luckiest Locations for the Powerball Lottery in the United States, and with lotteries forming such a large part of the UK cultural zeitgeist, we wanted to dig a little into the data to reveal some fascinating facts and figures. Which is the UK’s favourite lottery? Which numbers and pairs are the most commonly drawn? And which UK areas have seen the most lottery wins?

Residents in Liverpool search for lotteries more than any other UK town or city

Liverpool - most searches UK

RankCityPopulationTotal searchesTotal searches per 100,000 people
1Liverpool506,5521,851,490365,508
2Bolton184,073534,690290,477
3Swansea170,055476,210280,033
4Huddersfield141,692350,590247,431
5Newcastle upon Tyne286,468663,630231,659
6Leeds536,3211,205,210224,718
7Manchester470,4111,048,170222,820
8Wolverhampton234,015487,310208,239
9Middlesbrough148,219301,690203,543
10Birmingham1,121,4082,271,550202,562

Liverpool - 365,508 searches per 100,000 people

The people of Liverpool are the most interested in lotteries, making more than 1.85 million searches in the past year. This works out to a rate of 365,508 searches per 100,000 people, or 3.65 searches per person, the highest in the UK.

The Greater Manchester town of Bolton has the second-highest level of interest in lotteries, with over 290,000 searches per 100,000 people. That’s almost three searches per person. Swansea has the third-highest level of interest in lotteries, with this small city on the South Wales coast seeing over 476,000 searches in the last 12 months. This equals a rate of 280,033 searches per 100,000 people or 2.8 searches per person.

Data correct as of January 2024

Lotto

Lotto is the original lottery game in the UK, rebranded from the National Lottery in 2004. Lotto players choose six numbers from 1 to 59, with a minimum of three matching balls required to win a cash prize. However, matching just two balls will earn you a free Lucky Dip for the next draw, putting you in the running with a randomised set of numbers. Draws happen twice a week, on Wednesdays and Saturdays, with tickets costing £2 each.

RankRegionMillionaires% of Total
1South East1,07114.4%
2Midlands1,01113.6%
3London88611.9%
4North West87811.8%
5Scotland6929.3%
6East6919.3%
6Yorkshire6819.2%
8South West5727.7%
9Wales4085.5%
10North East3524.7%

South East - 1,071 Lotto Millionaires make up 14.2% of the national total 

The UK region with the highest proportion of Lotto millionaires is the South East, with 1,071 separate seven-figure winners accounting for 14.4% of all Lotto millionaires. 

The Midlands region saw the second-highest number of Lotto millionaires at 1,011, which is 13.6% of the total. The London region had the third-highest Lotto millionaires at 886, 11.9% of the UK total.

The Midlands region has the highest number of Lotto players who won £50,000 or more

largest number of winners

RankRegion£50,000+ winners% of Total
1Midlands6,58614.66%
2South East6,03213.43%
3North West5,54212.34%
4London5,51312.27%
5Yorkshire4,2089.37%
5Scotland3,8598.59%
5East3,8408.55%
8South West3,7158.27%
9North East2,3655.26%
10Wales2,2905.10%


Midlands - 6,586 Lotto £50k+ winners make up 14.66% of the national total

The Midlands is home to the highest number of Lotto winners who received £50,000 or more at 6,586, 14.66% of the nation’s total.

The South East has seen the second-highest number of Lotto £50k+ winners at 6,032 equal to 13.43%, while the North West had the third-highest number with 5,542 people winning £50,000 or more.

These are the most common Lotto ball drawings

lotto numbers

The most common Lotto number is 52 - Drawn 120 times 

Lotto's most commonly drawn number is 52, which has appeared 120 times since Oct 2015. This is closely followed by number 39, which has appeared 119 times, while number 37 has made 118 appearances.

The least common Lotto number is 30 - Drawn 86 times 

Number 30 is the least common ball to be drawn in Lotto, appearing 86 times since October 2015. This is considerably fewer times than the most commonly drawn numbers, though they all have an equal chance of being selected.

The second-least commonly drawn numbers are 48 and 21, both appearing 87 times, while 55 and 18 have each been drawn 89 times since October 2015.

The most common pair of Lotto numbers are 2 and 54 - Drawn together 20 times 

The most commonly-drawn pair of numbers is 2 and 54, with the combination appearing 20 times since October 2015. This is one more appearance than the second most common pairs, 37 and 42 and 42 and 58 which have happened 19 times.

Data correct as of March 2025

Lotto is most popular in Liverpool, being searched for more than 800,000 times

RankCityPopulationLotto searchesLotto searches per 100,000 people
1Liverpool506,552801,330158,193
2Swansea170,055212,240124,807
3Bolton184,073228,030123,880
4Huddersfield141,692149,920105,807
5Newcastle upon Tyne286,468301,950105,404
6Middlesbrough148,219137,59092,829
7Leeds536,321486,28090,670
8Wolverhampton234,015207,28088,576
9Manchester470,411400,98085,240
10Glasgow631,690526,61083,365

Liverpool - 158,193 Lotto searches per 100,000 people

Liverpool is the UK city where Lotto is the most popular, with over 158,000 searches per 100,000 people in the last six months. This suggests that the people of this port city in the North West of England have a positive outlook and feel that luck is on their side.

The Welsh city of Swansea saw the second-highest rate of Lotto searches, with 124,807 per 100,000 people, while Bolton claimed third place with a rate of 123,880.

Data correct as of January 2024

EuroMillions

Since its launch in 2004, EuroMillions has become one of the main lotteries in the UK and offers the largest prizes to potential winners. EuroMillions is open to players in nine European countries, including Austria, Belgium, France, Ireland, Luxembourg, Portugal, Spain, Switzerland and the UK.

In the game, players select five numbers from 1 to 50 and two Lucky Stars numbered from 1 to 12. You only need to match two main numbers to start winning cash prizes, and all ticket holders are automatically entered into the UK Millionaire Maker draw, giving you a second chance to win big. Tickets cost £2.50 each, and draws happen twice weekly, on Tuesdays and Fridays.

The UK has the highest proportion of EuroMillions jackpot winners

highest proportion of euromillions winners

RankCountryJackpot WinnersPercentage of Total
1UK4627.1%
2France3520.6%
3Spain3319.4%
4Portugal1810.6%
5Belgium169.4%
6Ireland84.7%
7Switzerland74.1%
8Austria52.9%
9Luxembourg21.2%
-Total154100.0%

United Kingdom - 46 EuroMillions jackpot winners

The UK has the most EuroMillions jackpot winners, with 46 players snatching these jumbo prizes. This accounts for 27.1% of the total, meaning more than one in four jackpot winners is from the UK.

France has the second-highest number of EuroMillions jackpot winners with 35, equal to 20.6% of the total, while Spain follows closely behind with 33 winners.

These are the most common EuroMillions ball drawings

euromillions numbers

The most common EuroMillions number is 20 -  Drawn 109 times

The most common number to be drawn in the EuroMillions is 20, having made 109 appearances since September 2016. This is closely followed by the number 23 and 21 which share second place with 104 appearances, one more than 42 in fourth with 103.

The least common EuroMillions number is 22 - Drawn 64 times

The least lucky number in the EuroMillions is 22, as it has only appeared in the draw 64 times since September 2016. It is also the only number to come up fewer than 70 times, with the number 40 making the second-fewest appearances at 71.

The most common Lucky Stars number is 3 - Drawn 176 times

The most lucky Lucky Stars number is 3 having been drawn 176 times, five more than that of 2 with 171 in second. Rounding out the top three is 6 which has been drawn a total of 157 times since September 2016.

The least common Lucky Stars number is 5 - Drawn 128 times

The least lucky Lucky Stars number is 5 having been drawn 128 times, three more than that of 1 with 131 in second. Rounding out the top three in terms of least recurring is 4 which has been drawn a total of 137 times since September 2016.

The most common EuroMillions pair is 23 and 32 - Drawn together 18 times

The most common pair of numbers to be drawn in the EuroMillions is 23 and 32, with the combo appearing 18 times since September 2016. The numbers 17 and 23 were the second most common pair, selected 17 times. This makes the number 23 seem especially lucky, featuring in the top two pairs.

The most common EuroMillions Lucky Stars pair is 2 and 8 - Drawn together 26 times

The most common pair of numbers to be drawn in the EuroMillions is 2 and 8, with the combo appearing 26 times since September 2016. The numbers 3 and 7 were the second most common pair, selected 22 times and both 6 and 7 and 2 and 10 have been drawn 21 times.

Data correct as of March 2025

Liverpool is the UK city where EuroMillions is most popular

RankCityPopulationEuroMillions searchesEuroMillions searches per 100,000 people
1Liverpool506,552636,790125,711
2Bolton184,073175,82095,516
3Swansea170,055149,60087,972
4Manchester470,411368,11078,253
5Leeds536,321415,87077,541
6Huddersfield141,692107,18075,643
7Newcastle upon Tyne286,468208,67072,842
8Glasgow631,690458,81072,632
9Belfast293,298209,14071,306
10Edinburgh505,310359,49071,142

Liverpool - 125,711 EuroMillions searches per 100,000 people

Liverpool has the highest rate of EuroMillions searches in the UK, with 125,711 per 100,000 people. This makes Liverpool the only city or town in the UK where the ratio of EuroMillions searches to residents exceeds 1. 

Bolton has the second-highest rate of EuroMillions searches at 95,516 per 100,000, with a total of 175,820 searches. The only other city with a rate higher than 80,000 searches per 100,000 people is Swansea, which stood at 87,972. 

Thunderball

First introduced in 1999, Thunderball is a classic UK lottery that offers more chances to win and a regular jackpot of £500,000. Players choose five regular numbers from 1 to 39 and one Thunderball from 1 to 14. Tickets are just £1 per entry, with prizes starting at £3 for anyone who matches their Thunderball in the draw.

thunderball numbers

The most common number in Thunderball is 30 - Drawn 385 times

Thunderball’s most commonly drawn number is 30, appearing 385 times in the history of the draw. This is followed by the number 18, being drawn 370 times, while the number 26 took third place with 361 appearances.

The least common number in Thunderball is 9 - Drawn 317 times

The Number 9 had the lowest number of appearances, being drawn 317 times. The number 37 was the second-least drawn with 318 appearances, followed by 14 with 321. 

The most common Thunderball is 13 - Drawn 218 times

The luckiest Thunderball overall has been number 13, with 218 appearances. Number 3 was the next luckiest Thunderball with 216 appearances, while Thunderball 7 took third place with 205. 

The least common Thunderball is 9 - Drawn 167 times

The least commonly drawn Thunderball is number 9, with 167 appearances. This is followed by Thunderball number 6, with 176 appearances, and Thunderball number 2, which came up 178 times. 

The most common pair in Thunderball is 11 and 33 and 26 and 29 - Drawn together 53 times

The luckiest numbers in Thunderball are 11 and 33 and 26 and 29, which were drawn together 53 times overall. While each of the top five pairs have all been drawn at least 50 times. 7 and 34 with 52 draws and both 28 and 38 and 2 and 32 on 51.

Liverpool is also the top city for Thunderball searches per capita

RankCityPopulationThunderball searchesThunderball searches per 100,000 people
1Liverpool506,552203,29040,132
2Bolton184,07362,43033,916
3Huddersfield141,69242,91030,284
4Swansea170,05550,57029,737
5Wolverhampton234,01568,83029,413
6Leeds536,321147,98027,592
7Birmingham1,121,408307,31027,404
8Newcastle upon Tyne286,46878,28027,326
9Manchester470,411125,04026,581
10Peterborough190,58448,03025,201

Liverpool - 40,132 Thunderball searches per 100,000 people

The city with the most Thunderball searches in the UK is Liverpool, with 40,132 per 100,000 people. Bolton takes second place again, with a rate of 33,916 searches per 100,000 people, while Huddersfield claims third place with 30,284 searches per 100,000.

Data correct as of January 2024

Set for Life

set for life numbers

Introduced as recently as 2019, Set for Life offers a different spin on the classic lottery formula. With draws twice a week, players choose five numbers between 1 and 47, and one Life Ball between 1 and 10. The difference with Set for Life is that the jackpot is not a lump sum cash prize, instead paying out £10,000 each month for 30 years, with the runner-up receiving this monthly sum for one year. 

The top Set for Life number is 21 - Drawn 85 times

The luckiest number in Set for Life is 21, being drawn 85 since the draw's inception. This is closely followed by number 3, being drawn 80 times, while number 26 and 11 were the joint-third most common, with 79 appearances each.

The least common Set for Life number is 1 - Drawn 51 times

The number with the fewest appearances in Set for Life is 1, drawn only 51 times overall. Number 46 made the next-fewest appearances, with 54, while numbers 28 and 45 were each only drawn 55 times.

The most common Set for Life pair is 16 and 21 - Drawn together 15 times

Numbers 16 and 21 are the most common pair in Set for Life, being drawn together 15 times in the past six months. While 21 also appeares with 13 as many as 14 times - meaning a total of 29 times when paired with 13 or 16.

The most common Life Ball in Set for Life is 6 - Drawn 77 times

The luckiest Life Ball in Set for Life is number 6, which appeared 77 times overall. Two other Life Balls have made more than 70 appearances. 9 has been drawn 73 times and 3 has been drawn 72.

The least common Life Ball is 4 - Drawn 50 times

The Life Ball with the lowest draw rate is number 4, having only been selected 50 times overall. While there is a mathematically equal chance of each Life Ball being drawn, there is a sizeable difference between the most and least common numbers.

Liverpool is the UK city with the most searches for Set for Life

RankCityPopulationSet for Life searchesSet for Life searches per 100,000 people
1Liverpool506,552122,03024,090
2Bolton184,07335,98019,547
3Huddersfield141,69222,65015,985
4Manchester470,41173,21015,563
5Swansea170,05524,47014,389
6Leeds536,32175,26014,033
7Newcastle upon Tyne286,46839,40013,754
8Wolverhampton234,01531,75013,568
9Birmingham1,121,408150,69013,438
10Peterborough190,58424,12012,656

Liverpool - 24,090 Set for Life searches per 100,000 people

Liverpool has the highest interest in Set for Life, with over 24,000 searches per 100,000 people. The total number of searches in the city over the past 12 months was just 122,000.

The people of Bolton made the second-highest number of searches for Set for Life in the past year, with 19,547 per 100,000, while Huddersfield saw the third-highest search rate of 15,985 per 100,000.

Health Lottery

The Health Lottery gives players the chance to support projects that benefit people’s physical and mental health in the UK. The Health Lottery has raised over £130 million to help fund over 3,500 individual projects, making a real impact on the lives of vulnerable groups in society. 

There are several games to choose from in the Health Lottery, with the flagship game being The Big Win. Players simply choose five numbers from 1 to 50 to have a chance of winning the £25,000 jackpot. Draws happen four times every week and tickets cost only £1 each.

health lottery numbers

The most common number in the Health Lottery’s The Big Win is 20 - Drawn 197 times

Number 20 is the most commonly drawn in ‘The Big Win’, with 197 appearances overall. This is closely followed by number 29 and 46 both with 194 appearances each.

The least common number in The Big Win is 39 - Drawn 144 times

The least commonly drawn number in ‘The Big Win’ is 39, which appeared 144 times. Number 7 appeared the second-fewest times, with 149 appearances, followed by number 40, which appeared 154 times. 

The most common pair in The Big Win is 36 and 38 - Drawn together 28 times

The most common pair in The Big Win was numbers 36 and 38, drawn together 28 times overall. Numbers 9 and 43 were the second most common pair, with 26 appearances, while numbers 29 and 32 were drawn together 25 times.

Manchester saw the highest level of interest in the Health Lottery

RankCityPopulationHealth Lottery searchesHealth Lottery searches per 100,000 people
1Manchester470,41113,0802,781
2Liverpool506,55213,7702,718
3Swansea170,0554,4202,599
4Bolton184,0734,5902,494
5Warrington174,9543,9502,258
6Huddersfield141,6922,9502,082
7Leeds536,32110,0601,876
8York141,6712,6401,863
9Middlesbrough148,2192,4901,680
10Peterborough190,5843,0501,600

Manchester - 2,781 Health Lottery searches per 100,000 people

The people of Manchester are the most interested in the Health Lottery, with 2,781 searches per 100,000 people. Liverpool takes second place with 2,718 searches per 100,000, while Swansea came third with 2,599.

Data correct as of January 2024

Postcode Lottery

The Postcode Lottery is another popular game in the UK, this time using a subscription model to provide players with more chances to win. Signing up for the Postcode Lottery costs £12 per month, with 20 different postcodes winning every single day and minimum prizes of £1,000. Additionally, the stakes are raised each Saturday as players in one lucky postcode win a share of £1 Million in the Millionaire Street prize. 

The Birmingham postcode has won the Postcode Lottery most frequently

most won post code lottery

RankPostcodeAreaWins
1BBirmingham1,378
2SSheffield1,299
3MManchester1,163
4NENewcastle1,067
5NGNottingham1,012
6GGlasgow975
7PEPeterborough851
8CFCardiff835
9POPortsmouth829
10SASwansea829

Birmingham - 1,378 Postcode Lottery win

Birmingham is the luckiest UK area for the postcode lottery, with 1,378 wins. This is followed by Sheffield, with 1,299 wins, and Manchester with 1,163

Belfast is the only UK postcode that has never won the Postcode Lottery

Belfast is the only UK postcode that has never won the Postcode Lottery

least won post code lottery

RankPostcodeAreaWins
1BTBelfast0
2WCWestern Central London9
3ZEZetland16
4ECEast Central London17
5HSOuter Hebrides43
6LDLlandrindod Wells51
7KWKirkwall56
8HGHarrogate112
9HXHalifax138
10SMSutton139

Belfast - 0 Postcode Lottery wins

The Belfast BT postcode is the only UK area never to win the Postcode Lottery. The next-lowest number of wins was in West Central London, with only nine wins under its belt, while the Zetland area has the third lowest with 16.

Data correct as of March 2025

Swansea saw the highest level of interest in the Postcode Lottery

RankCityPopulationPostcode Lottery searchesPostcode Lottery searches per 100,000 people
1Swansea170,05534,91020,529
2Middlesbrough148,21928,21019,033
3Warrington174,95431,62018,073
4Huddersfield141,69224,98017,630
5Bolton184,07327,84015,124
6Liverpool506,55274,28014,664
7Manchester470,41167,75014,402
8Leeds536,32169,76013,007
9Peterborough190,58423,32012,236
10Plymouth266,98332,36012,121

Swansea - 20,529 Postcode Lottery searches per 100,000 people

Swansea saw the most significant public interest in the Postcode Lottery, with 20,529 searches per 100,000 people. No other area had a rate above 20,000, with second-place Middlesbrough recording 19,033 searches per 100,000 people, while Warrington took third place with 18,073.

Data correct as of January 2024

Methodology

We took the number of Lotto millionaires and £50,000+ winners from the National Lottery.

Data showing the most commonly drawn numbers and pairs, Postcode Lottery wins by area, and EuroMillions won by country were taken from lottery.co.uk.

This data is from March 2025

Search data was taken from Google Keyword Planner and normalised against City Population data. This was done for the 50 largest UK towns and cities and covered the 12-month period from February 2023 to January 2024. 

The search terms analysed for each lottery were:

  • how to play [LOTTERY]
  • play [LOTTERY] online
  • [LOTTERY]
  • [LOTTERY] check numbers
  • [LOTTERY] jackpot
  • [LOTTERY] odds
  • [LOTTERY] results
  • [LOTTERY] ticket
  • [LOTTERY] ticket price
  • [LOTTERY] winnings

Searches for all these terms were combined for each lottery to provide a total search volume for each area.

This data is from January 2024

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