Steve Madgwick

Expert's Profile

Steve Madgwick Editor-In-Chief

Editor-In-Chief with 20 years experience covering the betting angles to breaking news stories. Daily slots player, Portsmouth fan and League Snooker Player

About

Steve is our Editor-In-Chief with over 20 years of experience creating and managing high-quality sports betting content for OLBG & multiple other publications. An avid traveller, Steve has lived and worked in Gozo, Malta, and more recently Spain before moving back to the UK in 2022. Today Steve manages all content on OLBG and oversees our SEO. He was brought up with horse racing, attending tracks in the South East, most frequently, Goodwood, Fontwell and Brighton, and his knowledge of online slot games is unrivalled. 

.👨‍🏫 Specialist Subjects🔬📚

🎱🏆 Steve is first a foremost a snooker nut, with a dedicated screen in the office for ensuring every event is showing when televised. A regular visitor to The Crucible for the World Championships, his favourite players are Dominic Dale and Judd Trump having followed the latter since seeing him play aged just 11. Fascinated with Statistics and the sport in general, he is also an amateur league player with a high break of 72

⚽ A Portsmouth fan for 40 years, Steve has seen action in every Division of English football and followed his team to Europe and the FA Cup final twice. 

🏇 A former leading horse racing tipster on OLBG, those days are long gone, but he still lives for National Hunt racing and of course the Cheltenham Festival.

🎯 Industry Expertise

Steve is a respected figure in the sports betting media landscape, lauded for his extensive experience and in-depth expertise. With two decades of dedicated service to the industry, Steve has earned recognition as a leading authority in creating and managing high-quality sports betting content. His scope of knowledge is wide-reaching, encompassing everything from online slot games to the intricacies of horse racing. Steve has also honed his skills in the strategic use of SEO, and his proficiency in this area is considered unrivalled. His unique insights, drawn from varied geographical experiences from the Mediterranean's Gozo, Malta, to the sunny vistas of Spain, and his intimate connection with the British sports betting culture, enrich his professional narrative and contribute to his reputation as a bastion of knowledge within the industry.

📚 Experience

As a career connoisseur of content, Steve has invested over 18 years with OLBG, rising through the ranks to the venerable position of Editor-in-Chief. His journey with the company has seen him evolve from a key contributor to a vital leader, currently overseeing all content and SEO strategy. Steve's tenure includes a significant role as a Senior Editor, where he fine-tuned his mastery over web content writing, online journalism, and the use of essential tools like Google Search Console, Google Analytics, and Ahrefs to enhance editorial outcomes. His contractual role as an International Development & SEO Content Consultant saw him spearheading global expansion efforts, optimizing content strategies for UK markets, and managing both in-house and external content production with a keen analytical eye on performance metrics.

🎯 Goal in Role at OLBG

In his role as Editor-in-Chief, Steve's primary objective is to fortify OLBG's top spot in sports betting content globally. He is dedicated to ensuring that content is not only engaging and informative but also optimized for search engine dominance, thereby securing the brand's stature within the competitive affiliate space. With a focus on international expansion and streamlining content strategies to resonate with diverse audiences, Steve aims to drive consistent growth and cement OLBG's reputation as the go-to source for sports betting insights.

💬 Quotes from Steve

"Authenticity in content is as important as precision in a bet. We strive to hit the mark on both fronts."

"The dynamic nature of sports betting content demands a strategy that's both resilient and adaptable – that's where our focus lies."

"SEO isn't just about ranking. It's about creating a journey that bettors trust and value."


📰 Steve in the News

Steve's leadership at OLBG has not only yielded significant success for the brand but has also garnered him media attention. From steering strategies that have led to increased traffic and user engagement to pioneering innovative content campaigns that align with industry trends, his efforts are often highlighted in industry publications. Steve's expertise is regularly sought after for commentary on the evolution of sports betting, the impact of SEO in digital marketing, and the role of quality content in user acquisition and retention. His commentary and OLBG's milestones under his direction frequently appear in news articles and feature pieces within the betting and SEO communities.

Steve Madgwick's Articles

  • Slots Reviews (2)
  • Bookie Reviews (65)
  • Casino Reviews (91)
  • Blog Articles (191)
  • Casino Articles (34)
  • News Articles (481)
  • Slots Articles (13)
  • Bookie Articles (55)

Zap Attack Slot Review (Thunderkick)

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Zap Attack Slot Review (Thunderkick)

This game is available at the slot sites listed above, and let me tell you, it's an out-of-this-world experience! Thunderkick Games nailed it with an alien-themed 5x5 slot that banishes boredom to a galaxy far, far away. The Expanding Multiplier Wilds and Bonus Invasion are just the start—imagine rockets of multipliers up to x5 and Free Spins raining down like a meteor shower. Every spin feels like a step into the unknown, with symbols transforming under the watchful eyes of extraterrestrials, boosting my chances of astronomic wins. Truly, slot games have never felt this electrifying or filled with endless possibilities!

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Rainbow Riches Slot Review (Barcrest, Light and Wonder WMS)

Updated: 85

Rainbow Riches Slot Review (Barcrest, Light and Wonder WMS)

The Rainbow Riches slot was designed and developed by Barcrest and powered by SG Digital (Light & Wonder) and WMS. It’s the first title in the popular series with the same name.5 reels featuring 3 rows and 20 adjustable paylines are available to all players in this slot. This is more or less a standard gameboard in today’s games. Also, the visuals are a bit retro since it’s a slightly older title. Still, they do well thanks to their attractive colors and unique details. The audio also has a vintage vibe.Let’s note that the Rainbow Riches slot has an RTP of 95%, making it an average game. Besides that, players can expect a medium volatility release. Players can activate one of the three special features by hitting specific symbol combos.Even years after its premiere, the Rainbow Riches online slot is still popular among players. You should read our unbiased Rainbow Riches slot review to see what makes this title stand out. Those interested in other titles can check the best online slots we reviewed and shared on our platform.

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Exclusive Interview with Mauricio Sulamain

Updated: 65 Boxing and MMA

Exclusive Interview with Mauricio Sulamain

Mauricio Sulaimán Saldivar (born December 30, 1969) is a formidable figure in the international boxing universe, known for his significant contributions to the sport. Since 2014, Sulaimán has presided over the World Boxing Council (WBC), a coveted position that cements...

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Stunning Sports Venues: Ranked!

Updated: 41

Stunning Sports Venues: Ranked!

Sports venues are cathedrals for passion, delight, despair and fun. Whether surrounded by thousands of fellow fans cheering on your favourite football team or a small indoor venue watching a contest with a bookmaker live stream, these venues help bring...

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Joe Joyce Exclusive Interview with OLBG

Updated: 766 Boxing and MMA

Joe Joyce Exclusive Interview with OLBG

Joe Joyce opens up about the boxing scene, calling Anthony Joshua a 'glass-cannon', discussing Ngannou's power to challenge him, and expressing a keen interest in fighting Deontay Wilder in both the boxing ring and MMA. He also shares insights on prospective celebrity boxing matches.

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⚽ Stephen Warnock Exclusive Interview

Updated: 98 Football

⚽ Stephen Warnock Exclusive Interview

Stephen Warnock delves into Liverpool's strategy for handling injuries to key players Jota and Nunez, the potential impact of Gakpo, and offers insights on Bradley's promising start. He discusses Liverpool's title chances, possible Klopp successors, and reflects on personal career moments including a thwarted return to Liverpool. Warnock also evaluates Aston Villa's season ambitions, Leeds United's promotion prospects, and touches on managerial inquiries around Blackburn, Derby, and Bolton. Additionally, he assesses Bradford City's recent form, debates England's future under Southgate, and highlights young talent like Kobbie Mainoo.

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The Best Thunderkick Slots & New Releases

Updated: 439

The Best Thunderkick Slots & New Releases

Thunderkick slot games are an entertaining option for online slot play. With exciting graphics, immersive soundtracks, and innovative game mechanics, players can enjoy a unique gaming experience with each spin of the reels.

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Top 10 Political Betting Websites in the UK

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Top 10 Political Betting Websites in the UK

Explore our comprehensive guide to Political Betting in the UK. We rigorously analyse 64 bookmakers, comparing their offerings in politics wagering, before presenting an insightful Top 10 list with the leaders in this field. Find your perfect match for your political betting needs

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Virtual Sports Betting

Updated: 1778 Betting

Virtual Sports Betting

Quinnbet has by far the best and easiest to navigate and use section for virtual betting online. They have recently separated the Virtuals betting to its own dedicated section so that sports, casino, and Virtuals operate alone. They have a...

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