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- Ranks in OLBG’s Top 10s more than any bookmaker
The Best Betting Sites In The UK - Our Top Picks Explained
With over 90 UK licensed betting sites to choose from and new ones coming online all the time, we know how hard it is for you to decide which betting site to try out next.
That is why our sports betting experts have created this guide for you. They have
- Spent 1000s of hours researching every betting site
- Completing detailed reviews for each one
- Compared them by over 150 data points
- Produced detailed comparison guides by sport and category
Below is a summary of our experts top 10 overall favourites with an explanation as to why each of these sites has made the list.
| OLBG Team Rating | Betting Site | OLBG User rating /5 | UKGC License Number |
|---|---|---|---|
| Best Overall | bet365 | 4.5 | 55149 |
| Best New Betting Site | 7Bet | 4.0 | 48789 |
| Top rated by OLBG Users | bet365 | 4.5 | 55149 |
| Best Odds | AK Bets | 4.1 | 66030 |
| Quick Registration & KYC | BetWright | 4.3 | 64666 |
| Fast Withdrawals | Parimatch | 4.3 | 39576 |
| Football Betting | bet365 | 4.5 | 55149 |
| Horse Racing | Betfred | 4.1 | 39544 |
| Greyhounds | bet365 | 4.5 | 55149 |
| Exchange | Smarkets | 4.0 | 39173 |
| Bet Builders | bet365 | 4.5 | 55149 |
| Best Odds Guaranteed | CopyBet | 4.1 | 53774 |
| Betting App | BetVictor | 4.3 | 39576 |
bet365 - Best Overall
bet365 has been top of the OLBG ratings for almost ever, topping more of our comparison than any other betting site. bet365 is the best known, the biggest and most widely loved at OLBG
Pros
#1 in our analysis of the best football betting sites
#1 in our analysis of best bet builder sites
#1 in our analysis of the best cash-out bookmakers
Cons
Mobile app not rated as highly BetVictor when it comes to mobile betting
→ get over to bet365 now and join the biggest betting brand in Britain.
"Whatever you want bet365 have got it - it is always a first stop on my betting days.' - Your Betting Sites Guide - Luke Bradshaw-Lee
7Bet - Best New Site
7bet delivers a wide sportsbook covering mainstream and niche sports including virtuals, esports, MMA and GAA, a strong point according to the OLBG team and bettors alike.
Pros
Surprisingly comprehensive
Live betting and streaming
Cons
Not many specials
→ Bet your way with 7bet's full sports and niche event line up.
Brand New to the UK, 7bet brings an International Flavour to the Sports Betting World
- Sports Ranging from Racing to Bandy
- 'Book a Bet' and 'Combo Boost' Features
"A new name on the block delivering a better than expected platform - Well worth a look!" - Expert Guide - Darren Brett
AKBETS - Best for Betting Odds
AK BETS has transitioned from an on-course bookmaker to an online sportsbook, and is praised for its strong UK & Irish horse racing coverage, competitive odds, and live streaming.
Pros
The best betting odds more often
AK's Big rewards and promotions daily
Bespoke online chat betting service
Cons
Limited banking options
→ Explore AKBets for brilliant stand out betting odds on football, horse racing and more. No nonsense, just great odds!
With a Brand New License for 2025, AK Bets is a 'Rails' bookmaker with market-leading loyalty clubs and 24/7 customer service, for the more discerning customer
- AK's BIG PRICES - market leading prices on the biggest events
- Brand New License for 2025
"I thought the great odds were a fad at launch but they just keep delivering the best odds for my bets, time and time again" - Expert Guide - James Banting
BETWRIGHT - Quick sign up and easy KYC
BetWright offers fast verification, strong football odds, live tennis betting, and in-play visuals, though customer fund protection remains unsegregated.
Pros
Cutting-edge tools enhance user betting experience.
Industry veterans ensure a reliable platform.
Up-to-date technology and design.
Cons
Limited user feedback for assessing reliability.
Less brand trust compared to established competitors.
→ Experience cutting-edge betting tech with BETWRIGHT today.
One of the Most Exciting Sports Betting Launches in years, BetWright has landed for all your Online Betting needs
- Innovative betting features
- Founded by industry veterans
"BETWRIGHT is the bookie I point people to when they want something fresh. It’s fast, modern, and the withdrawals are lightning quick." - Offers Guide - Sam Darkens
Parimatch - Fast Withdrawals
Parimatch has excellent coverage, making our top 10 for seven different categories (football, cricket, rugby, baseball, BOG, In-Play and Cash Out).
Pros
Super Quick Withdrawals, Often instant
Appear in our top 10 lists seven times
Great In-Play betting
Cons
Not one of the best racing products
Could be better for bet builders
→ Open an account with Parimatch and see why they are so good in so many different areas.
Parimatch offer live betting on more than 20 sports in 60 countries, with over 200 leagues and 600 sporting events, every day, 24 hours a day. With stats and analysis Parimatch is more than just betting
- Serious esports coverage
- In-Play betting specialists
"It's almost a one stop shop for sports betting - So good at so many things" - Expert Guide - Andy Powell
BetFred - Horse Racing
Betfred rank top for horse racing. They offer excellent odds and integrate Racing Post content and tips, making their daily race cards rich with useful stats and insights.
Pros
Best for horse racing on many levels
Top 10 bookie in 9 categories at OLBG
The Bonus Kings
Cons
Genuinely hard to find a negative
→ Head to Betfred for the best horse racing betting promotions, and bonuses.
Betfred is known as the Bonus King as you will regularly find bonuses on multiple bets such as Goals Galore, Double Delight & Hat-trick Heaven.
- x3 odds on 1 winner for Lucky 15
- Betfred are the Bonus Kings
"For racing fans like me, the options, the bonuses, and the excellent race cards make Betfred a must every day" - Editor-in-Chief - Steve Madgwick
Smarkets - Best Exchange
Smarkets redefines betting exchange platforms with its slick mobile-first app, low commission (just 2%, or 0% for the first 60 days),
Pros
No.1 Betting Exchange
Lowest commission rates
Best political betting site
Cons
Lower liquidity in smaller markets
→ The best betting exchange experience comes at Smarkets, with a huge range of markets.
The best exchange app available with low commission rates. Smarkets gives Exchange betting and trading a modern feel and is a great alternative to Betfair
- Live Odds Data, Charts, and Graphs
- Better Odds With Low Commission Rates
"Sports, Specials and more, trading options and fixed odds betting, all in one place" - Offers Guide - Sam Darkens
CopyBet - Best Odds Guaranteed
The clear winner when it comes to Best Odds Guaranteed in the UK is CopyBet. There is one tiny blot on their terms, and that's no BOG on greyhounds, but the rest of their offering is exceptional.
Pros
The best BOG offer in the market today
Live racing streaming from Racing TV
Just about every sport covered
Cons
Still a little clunky but getting better
→ Get the best odds guaranteed on horse racing and watch the action live
CopyBet is a unique UK platform that has it all for successful sports betting.
- Football Early Payout, Acca Boosts and more
- OLBG's #1 Best Odds Guaranteed
"Bog and Live UK and irish racing streams - what more could a racing fan need?" - Betting Odds Guide - Jake Ashton
BetVictor - Best App
The best sports betting app out there is BetVictor. Across its versatile sports coverage there are a tonne of promotions awaiting new and existing customers. TLow minimum deposits, and regularly best odds for horse racing,
Pros
Rated best mobile app experience
Consistently offers good horse racing odds
Top rated site for Tennis betting
Cons
No weekly free bet club
→ Old School bookmaker with realiability and service proven over decades.
Rated #1 Betting app, and often best odds to be found on major sports. Low minimum deposit and great welcome offer to try BetVictor as your online betting site.
- Low Minimum Deposit of £5
- Top three ranked bookie for app, BOG and bet builder
"The app from BetVictor in on my phone home screen, outside of the folder with my other betting apps, because it is the one I go to daily" - Expert Guide - Andy Powell
The editorial process for each review is detailed and thorough. The full review process takes a minimum of a month from start to finish and involves more than 10 experienced reviewers along with dozens of regular sports bettors. Head over to our about us page for a full breakdown of our review and rating policy.
Top 10 Rated Bookmakers By OLBG Users
OLBG users have been rating and reviewing UK bookmakers since 2002, providing trusted, first-hand experiences that shape our rankings and help you choose the best betting sites.
They review each site out of five and add their comments to back up their rating.
Here are the top 10 rated betting sites according to OLBG users
- bet365 "I have accounts with most of the online firms and can honestly say 365 are top dogs" Stod180
- Zetbet "I have nothing but good things to say about them... had a good service from them." TheIceMan
- Dragonbet "I was initially impressed by the football in play market" Boogiebear
- QuickBet "Good sign up offer with boosted odds" Jeff1234
- Mr Luck "Good prices. The platform is very easy to navigate" Robtouptet
- Fun Sports "User friendly design and range of promotions make it a solid choice for football" MaManE
- PlanetSport Bet "Been playing here a while - really reliable sportsbook" Davehaines86
- Betano "One of the best sites for football betting" Mihaylov
- Priced Up "Great range of priceboosts" CJMST380
- Betarno "Decent overall odds, generous welcome bonus."
🆕 Top 10 New Betting Sites
Luke Bradshaw-Lee updates our bookmaker content every day, which includes regularly adding new bookies to the lists and comparing them with our existing bookmakers to see if they make any of our top 10s.
Dream Vegas sports is the latest betting site added to the OLBG reviews in September
| New Betting Sites Reviewed | OLBG Rating | Established | Listed on OLBG | UKGC License |
|---|---|---|---|---|
| Dream Vegas Sports | 4.0 | 2025 | September | 52894 |
| LuckyMate | 4.0 | 2025 | August | 48789 |
| Swifty Sports | 4.0 | 2022 | June | 58957 |
| BetMaze | 4.0 | 2025 | June | 39483 |
| Betnero | 4.0 | 2023 | June | 48789 |
| Puntit | 3.9 | 2025 (UK) | May | 39576 |
| London.bet | 5.0 | 2025 | May | 66162 |
| BetTom | 4.0 | 2024 | May | 64959 |
| Mr Luck | 4.4 | 2025 | February | 39483 |
| Quickbet | 4.4 | 2025 | February | 38758 |
| EasyBet | 4.0 | 2024 | January | 39504 |
| Pots of Luck Sport | 4.5 | 2016 | January | 39335 |
| Fruity King Sport | 4.5 | 2019 | January | 39335 |
| Betwright | 4.2 | 2024 | December | 64666 |
| Mogo Bet | 4.0 | 2024 | November | 39335 |
| NagsBet | 4.0 | 2023 | October | 39335 |
| PricedUp | 4.0 | 2024 | September | 1776 |
| NRG.bet | 4.0 | 2024 | September | 63635 |
The Best Betting Sites By Sport
Here is a summary showing the best betting sites for some of the most popular sports in the United Kingdom. Please explore the guides for more details.
⚽️ Best Football Betting Site
Based on our expert analysis, Bet365 is ranked as the best football betting site due to its
- unparalleled in-play betting options
- extensive global market reach
- superior cash-out and bet-builder facilities
- top odds and a wide range of betting markets
Best for Football
Bet365 is rated the top football betting site for its in-play options, extensive markets, superior cash-out, and bet-builder features.
- Best In-play Football Betting Best Cash out on Accas Best Bet Builder
"I like bet365 for football betting because they have bonuses on the Bet Builders which are not matched elsewhere. I also like betting on the transfer market and bet365 have the best coverage" Jake Ashton, OLBG News Manager.
Explore more in the complete football betting sites analysis.
🏇 Best Horse Racing Betting Site
For the best horse racing betting site, bet365 stands out with
- top odds
- frequent promotions
- best odds guaranteed
- extra places for each way bets
#2 for Horse Racing
bet365 with best odds guaranteed and generous extra places top the list of best horse racing betting sites
- great all round horse racing coverage
"I always find myself going back to bet365 for horse racing betting. The combination of best odds guaranteed and enhanced place terms puts them above the others" Richard Moffat, CEO at OLBG
For the full comparison guide and top 10 sites see our guide to the best horse racing betting sites
Other Sports - Best Betting Sites By Sport
These are the winners for best betting site for each of the sports. You can see the detailed analysis by clicking on the links below and going into the full guides.
- Darts William Hill
- Golf Star Sports
- Tennis bet365
- F1 32Red
- Snooker Coral
- Boxing William Hill
- Greyhounds bet365
- Rugby Unibet
- Esports Midnight
- NFL 888Sport
- Basketball bet365
- Ice Hockey 10bet
- Baseball 888Sport
- UFC & MMA bet365
- Virtual Sports Quinnbet
- Aussie Rules bet365
- Cycling Betway
- Cricket Betway
- GAA Boylesports
- Speedway bet365
- Handball BetVictor
- Volleyball bet365
Best Betting Site by Bet Features
We have also reviewed all betting sites listed at OLBG by features as well as sports. These are the top picks for each category, and links to the full comparison guides.
🤝 Best Betting Exchange Site - SMarkets
📊 Best Sports Spread Betting Site - Sporting Index
💸 Best Bookmaker for Cash Out - bet365
🔨 Best Betting Site for Bet Builders - bet365
🔄 Best Betting Site for Live Betting (betting in play) - bet365
🔝🏇 Top Best Odds Guaranteed Bookmaker - Copybet
Our anaylsis has also found you the best bookmakers for each of these areas
📈 Providing the best odds - bet365
💰 Acca insurance - Betfred
🍀 Lucky 15s - Betfred
📺 Live Streaming - bet365
⚽ Football Accumulators - bet365
How To Choose The Right Betting Site For You
If you want to choose your own betting site rather than follow our recommendations then you need to know what to look for. We recommend that you carefully consider the following factors and assess whether the betting site you are thinking about is
- Trustworthy
- Reliable
- Low Risk
- Reputable
- Player Friendly With Their Terms and Conditions
- Has Everything Else You Want!
🔒 Trustworthy Betting Sites
There are over 100 online bookmakers licensed to operate in the UK. We only list UK licensed bookmakers to UK traffic on this site and if you live in the UK we would advise that you don't bet with any bookmakers which aren't licensed by the UK Gambling Commission as you may have trouble if you ever have a dispute with them.
Table showing top trusted betting sites according to Trustpilot ratings
| Online Betting Site | Trustpilot TrustScore | Number of Ratings |
|---|---|---|
| Matchbook Betting Exchange | 4.5 | 1604 |
| BetVictor | 4.4 | 3045 |
| 10bet UK | 4.4 | 965 |
| NetBet UK | 4.3 | 1459 |
| Spreadex Sports | 3.8 | 806 |
| Kwiff | 3.8 | 3012 |
✅ Reliable Bookmakers
We don't list every licensed UK bookmaker on this page. Some we don't consider to be trustworthy and reliable. This could be for a number of reasons including failing to pay what is owed, changing terms and conditions, having a poor record of customer service.
🟢 Low Risk Betting Sites
There are many new online bookies, some very small companies investing in growing a business in the UK. There are risks betting with small companies as they could potentially come into cash flow problems. However, if they are registered with the UK Gambling Commission, there will be certain criteria they need to meet.
🌟 Reputable Bookmakers
The best way to see this is from user experience. This is why we have collected over 1000 user reviews across the different UK betting sites from the members here at OLBG. Our users will often talk about their experiences with customer services and how any issues they had were dealt with.
👥 Player Friendly Betting Sites
We have spent hundreds of hours trawling through terms and conditions, withdrawal policies, depositing terms for each of the betting sites we list so that we can provide you with all the details. Some bookmakers do make charges for certain withdrawals and you can see that in our reviews.
Everything else you want?
Opening a selection of new accounts and trying them out is an alternative to reading our guides. We are aware that some people may wish to do this and take advantage of the welcome offers available. We update our list of welcome offers daily - you can see them on our free bets page.
Bookmaker Deposit Methods
The key to which betting site you use could be down to how you want to fund your account. In this section we explore the popular funding methods for betting sites and then highlight the best site for each deposit type.
Click the links for the full guides, next to which we show you the category winners - the best betting site for that payment method.
Best Pay By Phone Betting Sites - Bet Goodwin
Best Paypal Betting Sites - SBK
Best Apple Pay Betting Sites - bet365
Best Google Pay Betting Sites - William Hill
Best Betting Sites for PaySafeCard - BetVictor
FAQ
FAQs about Online Bookmakers
-
Which are the best UK betting sites?
bet365 is the highest rated sports betting site licensed in the UK according to the OLBG user ratings. The betting sites on this page are ordered by their user ratings so you can see the full list from highest rated to lowest rated.
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Which new betting sites are good?
New betting sites are starting up all the time and you can see which are good by looking at the user reviews & ratings at OLBG. Our in house team also review all new bookmakers in detail before we add them to the site. So read their reviews too by clicking on the links on this page.
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Which are the biggest bookmakers?
The biggest online bookmaker in the World is thought to be bet365. The company claims to have the Worlds largest online gambling community with a reported 35million + customers.
Based on global revenue of all betting brands controlled, Entain (includes Ladbrokes, Coral, Bwin) is larger with Flutter (includes Paddy Power, Betfair) next largest.
The big three bookmakers in the UK of Ladbrokes, Coral and William Hill are often referred to being the largest due to having the most retail outlets (high street betting shops). -
Which betting sites give you free bets?
It is rare for an online betting site not to offer a welcome bonus to encourage customers to sign up. You can see a full list of offers on our free bets page.
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How long does it take to open a new betting account?
We actually time this as part of our review of all new bookmakers we add to OLBG. Typically it takes between 2 and 5 minutes to complete the online registration and deposit funds and place our first bet. This can be delayed if the bookmaker needs to verify identification or funds.
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What information do I need to open an online bookmaker account
Typically not much more than your name, address and payment details. This is why it is so quick and easy to open an online betting account. The exception though is if paperwork is required to verify your identity. This is understandable though and should be expected on occasions by customers. Bookmakers have very strict ID verification, money laundering and affordability checks which they must adhere to.
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What deposit methods are available with online bookmakers
For every single bookmaker listed on OLBG we also list all the deposit methods available. Just go to the review page to find out. The vast majority of UK customers deposit funds through debit cards. Many bookmakers do also accept other online payment methods such as PayPal and Skrill. Bookmakers are not allowed to accept credit cards as a deposit method. Make sure you check any welcome offer terms and conditions as the use of some payment methods may mean that you don't qualify for a free bet or bonus.
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Which is the most trusted UK Betting Site?
According to OLBG ratings, bet365 is the most trusted UK betting site. According to trust pilot ratings 10bet has the highest trust rating followed by BetVictor.
Summary & Conclusion
When looking for the best betting site for you, the key areas to consider are
- ✅ OLBG experts analysis of best sites overall
- ✅ OLBG experts guides to best by sport
- ✅ OLBG experts guides to best by category/bet type
- 💬 OLBG user reviews to see what regular bettors say about their experiences at each site
- 💳 The payment methods which you want to use and which sites support them
- 🔒 How Trustworthy, Reliable and Reputable each site is
The quick summary and conclusion from all our analysis is that these are the best betting sites in each category.
| Category | Betting Site |
|---|---|
| Best Overall | Midnite |
| Top Rated by OLBG Users | bet365 |
| Best New Betting Site | betTOM |
| Best Horse Racing Betting Site | bet365 |
| Best Football Betting Site | bet365 |
| Best Golf Betting Site | Star Sports |
| Best Darts Betting Site | William Hill |
| Best Betting Exchange | SMarkets |
| Best Sports Spread Betting | SportingIndex |
| Best Cash Out Site | bet365 |
| Best Bet Builder Site | bet365 |
| Best Live Betting Site | bet365 |
| Best Site for Best Odds Guaranteed | bet365 |
| Best Pay By Phone Site | Bet Goodwin |
