Online Betting Guide

The best bookmakers, latest free bets,
today's betting tips and top betting strategy


  • 74 UK Bookmakers Rated
  • 544 User Reviews Shared

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The Most Knowledgeable Sports Betting Community in the UK

OLBG users have been sharing their experiences of online betting since 2002 to help you to make informed choices about which bets to place and where to place them.

Tipster Competitions with £6,965 Monthly Prizes


Sports Betting Forum to Share Knowledge


Learn which Bookies Others Like and Why


The OLBG Story - About Us!

Established in 2002, Online Betting Guide began as a guide to the best betting sites and latest offers with information to help sports bettors place bets online.

The Sports Betting Community

Early on a tipster competition was added to the site, followed by a forum and both became very popular. 

This allowed Online Betting Guide to build a knowledgeable community of sports bettors who wanted to a share their expertise and help others to improve their betting. 

Online Betting Guide became more popularly known as OLBG, The Sports Betting Community.

Whilst the most popular UK betting sports have always been well provided for with plenty of football predictions and horse racing tips, OLBG has grown to provide betting tips for more than 20 sports, hundreds of leagues and thousands of events. 

More recently OLBG has expanded to provide localised sports betting content for Ireland, Australia, Canada and USA whilst welcoming sports betting enthusiasts from throughout the World. 

OLBG runs the largest and most advanced tipping competitions in the World. Significantly OLBG has grown and retained the best tipsters of any sports betting community.  

500,000 online sports bettors
76,964 tipsters competition prizes
£936,041 of prizes shared

Over 500,000 online sports bettors have joined OLBG. 76,964 prizes have been won, with £936,041 in cash winnings shared. 

Many members have made great friends, whether that friendship has remained online or through meeting up at the many offline events which OLBG has arranged.

Betting strategy is also a huge topic of discussion on the site with some members writing some fantastic articles and sharing them through the OLBG blogs section. 

We try to keep member content at the heart of all we do. As you explore the site you will see that whether it is in the strategy guides, the bookmaker reviews or the betting school lessons, our members knowledge and experiences are shared to help you to improve your knowledge and enjoyment of online betting.

Let's Beat The Bookies

"Let's Beat The Bookies" became a strapline which resonated with both those who seek out our great tips content and those who provide it.  

Many people refer to "beating the bookies" when they have a winning bet, just like they talk about "losing to the bookies" when they have a losing bet. OLBG takes responsible gambling seriously and we urge our users to never bet more than they can afford to lose. 

Whilst OLBG covers tips across more than 20 sports, it is the horse racing tips provided by the best horse racing tipsters for which the site has become particularly well known. 

OLBG has sponsored horse racing around the country including the OLBG Mares race at the Cheltenham Festival.  Each year, millions of people seek out our famous Cheltenham tips. The Cheltenham Festival is a great time of year for punters to consider opening a new betting account. The bookmakers compete strongly for your business and often provide better account opening offers than at any time of year. Check out our list of cheltenham offers. 

Royal Ascot l is the next big event on the racing calendar so be sure to visit our Royal Ascot tips from the OLBG members. 

Then later in the year we look forward to the World Cup in Qatar. We'll be running a big tipster contest for this to focus all our top football experts on recommending great bets for the event and these will be available on our World Cup Betting Tips page.

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Which Are The Best Bookies?

Sports bettors need to know the best betting sites to use to place their bets online as there are some big differences between what the different online bookmakers provide. 

With our users help we have built some useful bookie guides to help people to choose the online betting sites which are best for them. 

OLBG's regular sports bettors share their knowledge and real life experiences of online betting sites by adding real user reviews and discussing them on the forum. 

There are now over 80 licensed bookmakers in the UK so this information is much needed. 

If you would like to try out a new online betting site then read the reviews and once you have made your choice, see the latest offers on our free bets page. 

More recently, OLBG has expanded to also provide betting guides for online casinos. You can see a list of the best casino sites all with detailed reviews and choose from a wide range of casino offers

Sites like OLBG can offer a lot of support to help people navigate the world of regulated online betting. We only recommend licensed operators and understanding which operators have the right licenses isn't that straight forward. This is particularly the case in the US where offshore bookies & casinos still operate. OLBG is here to help, for example we help those in the US by listing the locally licensed and regulated casinos by state for New Jersey, Pennsylvania and Michigan

OLBG Mobile Apps

As the use of mobile phones grew, so did the popularity of betting apps.  

OLBG invested in building fantastic app products to showcase the great tips provided by our tipsters.  

The OLBG app has been downloaded more than 1 million times and carries average star ratings of more than 4.6 out of 5 across the stores.

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Please become a member by hitting the register button at the top of the page to receive regular OLBG updates via email. 

OLBG Betting News

Probability of a UK Recession increased to 45% According to Bookmakers Odds

Published: May 20, 10:06am Last Updated: May 20, 10:13am 19 Views

Inflation and interest rates are on the tip of the tongue of everyone in the UK right now, and there is another word that is beginning to be bandied about, not least by bookmakers who have increased the probability of...

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2022 Love Island Betting Odds: Bookies expect potential contestants Joshua Legrove and Brad McDermott to lead the way for love this year!

Published: May 19, 9:55am Last Updated: May 20, 9:48am 29 Views

The latest series of the hit ITV dating show Love Island is set to start next month, with reports suggesting a 6th June start to the show this year. Bookmakers are already giving odds for potential winners of the show,...

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2025 UK City of Culture Betting Odds: Wrexham now into 2/1 FAVOURITES to win the prestigious award next!

Published: May 19, 9:40am Last Updated: May 19, 1:10pm 43 Views

After much change in the betting market over the last few months, it's now Wrexham who are the bookmakers favourite to be the 2025 UK City of Culture. Wrexham were 4/1 outsiders only a month ago in April, but they...

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Eurovision 2023: UK Given 20% Chance of Hosting in place of Ukraine

Published: May 18, 9:35am Last Updated: May 18, 11:31am 46 Views

The dust has settled on both the expected result of Eurovision 2022 in Ukraine winning, and the shock that the UK went from last place with zero points in 2021, to runner up spot 1 year later, and now betting...

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Sin Fein win NI Election but United Ireland No Nearer - 3/1 to be Unified before 2030

Published: May 18, 8:28am Last Updated: May 20, 3:20pm 46 Views

One would have imagined with Sin Fein being elected in Northern Ireland, and the Alliance Party coming to prominence as a credible third party, along with the fact that because of the result the majority have voted for parties that...

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