Early on a tipster competition was added to the site, followed by a forum and both became very popular.
This allowed Online Betting Guide to build a knowledgeable community of sports bettors who wanted to a share their expertise and help others to improve their betting.
Online Betting Guide became more popularly known as OLBG, The Sports Betting Community.
Whilst the most popular UK betting sports have always been well provided for with plenty of football and horse racing tips, OLBG has grown to provide betting tips for more than 20 sports, hundreds of leagues and thousands of events.
OLBG runs the largest and most advanced tipping competitions in the World.
Significantly OLBG has grown and retained the best tipsters of any sports betting community.
Over 500,000 online sports bettors have joined OLBG. 72,485 prizes have been won, with £905,399 in cash winnings shared.
Many members have made great friends, whether that friendship has remained online or through meeting up at the many offline events which OLBG has arranged.
Betting strategy is also a huge topic of discussion on the site with some members writing some fantastic articles and sharing them through the OLBG blogs section.
We try to keep member content at the heart of all we do. As you explore the site you will see that whether it is in the strategy guides, the bookmaker reviews or the betting school lessons, our members knowledge and experiences are shared to help you to improve your knowledge and enjoyment of online betting.
"Let's Beat The Bookies" became a strapline which resonated with both those who seek out our great tips content and those who provide it.
Many people refer to "beating the bookies" when they have a winning bet, just like they talk about "losing to the bookies" when they have a losing bet. OLBG takes responsible gambling seriously and we urge our users to never bet more than they can afford to lose.
Whilst OLBG covers tips across more than 20 sports, it is the horse racing tips provided by the best horse racing tipsters for which the site has become particularly well known.
OLBG has sponsored horse racing around the country including the OLBG Mares race at the Cheltenham Festival.
Sports bettors need to know the best betting sites to use to place their bets online as there are some big differences between what the different online bookmakers provide.
With our users help we have built some useful bookie guides to help people to choose the online betting sites which are best for them.
OLBG's regular sports bettors share their knowledge and real life experiences of online betting sites by adding real user reviews and discussing them on the forum.
There are now over 80 licensed bookmakers in the UK so this information is much needed.
If you would like to try out a new online betting site then read the reviews and once you have made your choice, see the latest offers on our free bets page.
More recently, OLBG has expanded to also provide betting guides for online casinos. You can see a list of the best casino sites all with detailed reviews and choose from a wide range of casino offers.
As the use of mobile phones grew, so did the popularity of betting apps.
OLBG invested in building fantastic app products to showcase the great tips provided by our tipsters.
The OLBG app has been downloaded more than 1 million times and carries average star ratings of more than 4.6 out of 5 across the stores.
Please become a member by hitting the register button at the top of the page to receive regular OLBG updates via email.