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Online Betting Guide

The best bookmakers, latest free bets,
today's betting tips and top betting strategy

Bookmakers

  • 74 UK Bookmakers Rated
  • 544 User Reviews Shared
Bookmakers

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The Most Knowledgeable Sports Betting Community in the UK

OLBG users have been sharing their experiences of online betting since 2002 to help you to make informed choices about which bets to place and where to place them.

Tipster Competitions with £6,965 Monthly Prizes

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Sports Betting Forum to Share Knowledge

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Learn which Bookies Others Like and Why

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The OLBG Story - About Us!

Established in 2002, Online Betting Guide began as a guide to the best betting sites and latest offers with information to help sports bettors place bets online.

These were the early days of online betting, with bet365 having only been established online during the previous year. Back then most people in the UK were betting at high street betting shops such as William Hill. Placing online bets was a new experience and not that easy as many of the early online betting sites were pretty hard to use!

The Sports Betting Community

Early on a tipster competition was added to the site, followed by a forum and both became very popular. 

This allowed Online Betting Guide to build a knowledgeable community of sports bettors who wanted to a share their expertise and help others to improve their betting. 

Online Betting Guide became more popularly known as OLBG, The Sports Betting Community.

Whilst the most popular UK betting sports have always been well provided for with plenty of football  and horse racing tips, OLBG has grown to provide betting tips for more than 20 sports, hundreds of leagues and thousands of events. 

More recently OLBG has expanded to provide localised sports betting content for Ireland, Australia, Canada and USA whilst welcoming sports betting enthusiasts from throughout the World. 

OLBG runs the largest and most advanced tipping competitions in the World. 

Significantly OLBG has grown and retained the best tipsters of any sports betting community.  

500,000 online sports bettors
72,485 tipsters competition prizes
£905,399 of prizes shared

Over 500,000 online sports bettors have joined OLBG. 72,485 prizes have been won, with £905,399 in cash winnings shared. 

Many members have made great friends, whether that friendship has remained online or through meeting up at the many offline events which OLBG has arranged.

Betting strategy is also a huge topic of discussion on the site with some members writing some fantastic articles and sharing them through the OLBG blogs section. 

We try to keep member content at the heart of all we do. As you explore the site you will see that whether it is in the strategy guides, the bookmaker reviews or the betting school lessons, our members knowledge and experiences are shared to help you to improve your knowledge and enjoyment of online betting.

Let's Beat The Bookies

"Let's Beat The Bookies" became a strapline which resonated with both those who seek out our great tips content and those who provide it.  

Many people refer to "beating the bookies" when they have a winning bet, just like they talk about "losing to the bookies" when they have a losing bet. OLBG takes responsible gambling seriously and we urge our users to never bet more than they can afford to lose. 

Whilst OLBG covers tips across more than 20 sports, it is the horse racing tips provided by the best horse racing tipsters for which the site has become particularly well known. 

OLBG has sponsored horse racing around the country including the OLBG Mares race at the Cheltenham Festival.  

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Which Are The Best Bookies?

Sports bettors need to know the best betting sites to use to place their bets online as there are some big differences between what the different online bookmakers provide. 

With our users help we have built some useful bookie guides to help people to choose the online betting sites which are best for them. 

OLBG's regular sports bettors share their knowledge and real life experiences of online betting sites by adding real user reviews and discussing them on the forum. 

There are now over 80 licensed bookmakers in the UK so this information is much needed. 

If you would like to try out a new online betting site then read the reviews and once you have made your choice, see the latest offers on our free bets page. 

More recently, OLBG has expanded to also provide betting guides for online casinos. You can see a list of the best casino sites all with detailed reviews and choose from a wide range of casino offers

OLBG Mobile Apps

As the use of mobile phones grew, so did the popularity of betting apps.  

OLBG invested in building fantastic app products to showcase the great tips provided by our tipsters.  

The OLBG app has been downloaded more than 1 million times and carries average star ratings of more than 4.6 out of 5 across the stores.


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