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Fact Checked by The Best Betting Sites In The UK - Our Top Picks Explained
With over 100 UK licensed betting sites to choose from and new ones coming online all the time, we know how hard it is for you to decide which betting site to try out next.
That is why our expert sports betting editors have created this guide for you. They have
- Spent 1000s of hours researching every betting site
- Completing detailed reviews for each one
- Compared them by over 150 data points
- Produced detailed comparison guides by sport and category
- Asked OLBG's thousands of users what they had to say about betting sites through our review and rating service.
Below is a summary of our experts' top 10 overall favourites, along with an explanation of why each of these sites made the list.
| Rank/Betting Site | Reason | Key Strengths |
|---|---|---|
| 1. bet365 | Unmatched Live Betting and Depth | In-play, bet builder, coverage. |
| 2. William Hill | Trusted odds across top sports. | Football, darts, rugby. |
| 3. Unibet | Great in-play and live streaming. | Tennis, golf, app. |
| 4. BetVictor | best offers and strong app. | Bet builder, offers. |
| 5. Betway | Reliable, all-round betting site. | Football, basketball, promos. |
| 6. Ladbrokes | Popular pick for football and horse racing punters. | Football, racing, specials. |
| 7. Betfred | Leading racing offers and boosts. | BOG, Lucky 15, racing. |
| 8. Parimatch | Modern, balanced betting choice. | Football, tennis, live play. |
| 9. Smarkets | Market-leading exchange odds and cash-out flexibility. | Excels in exchange value, cash-out, and transparency. |
| 10. VirginBet | Clean app and solid offers. | Live stream, bet builder. |
1. bet365
bet365 has been top of the OLBG ratings for almost ever, topping more of our comparison than any other betting site. bet365 is the best known, the biggest and most widely loved at OLBG
Pros
#1 in our analysis of the best football betting sites
#1 in our analysis of best bet builder sites
#1 in our analysis of the best cash-out bookmakers
Cons
Mobile app not rated as highly BetVictor when it comes to mobile betting
→ get over to bet365 now and join the biggest betting brand in Britain.
"Whatever you want bet365 have got it - it is always a first stop on my betting days.' - Your Betting Sites Guide - Luke Bradshaw-Lee
2. William Hill
William Hill remains one of the most respected names in betting, offering great odds and comprehensive coverage across football, darts, and rugby. Their reliability keeps them firmly in our top 10.
Pros
Trusted brand
Great football odds
Strong market range
Cons
App can feel dated
→ head to William Hill for a trusted, all-round sports betting experience.
"William Hill just feels dependable. Solid odds, great markets, and always a brand you can trust." – Sports Betting Expert – Steve Madgwick
3. Unibet
Unibet’s strength lies in its in-play betting and live streaming options, giving punters more control. It’s a great choice for those who love betting as the game unfolds.
Pros
Top for live streaming
Excellent in-play interface
Good tennis coverage
Cons
Limited high-street presence
→ join Unibet today for quality live betting and streaming.
"Unibet’s live betting platform is one of the smoothest around. You always feel in the game." – Your Betting Sites Guide – Luke Bradshaw-Lee
4. BetVictor
Bet Victor combines design, competitive offers, and a highlyl-rated app that makes betting fast and fun. Its free bet club and bet builder tools make it a popular pick with regular players.
Pros
Rated best mobile app experience
Consistently offers good horse racing odds
Top rated site for Tennis betting
Cons
No weekly free bet club
→ sign up with Bet Victor and enjoy a quality betting experience.
"Bet Victor has nailed the user experience. Quick, reliable, and consistently fair with offers." – Editor in Chief – Steve Madgwick
5. Betway
Pros
Strong football focus
Smooth mobile app
Free bets Club
Cons
Fewer racing promotions
Betway’s betting site and strong app performance keep it among the best in the business. It covers all the major sports with competitive odds and an easy-to-navigate interface.
→ bet with Betway for a smooth experience across every sport.
"Betway delivers what modern bettors want. Simplicity, value, and reliability every time." – Sports Betting Sites Expert – Sam Darkens
6. Ladbrokes
Ladbrokes remains a powerhouse for football and horse racing fans, offering deep markets and decades of betting trust. Its blend of tradition and sports choice keeps it right up there in our rankings.
Pros
Plenty of daily promotions and odds boosts
Enormous range in sports covered, including fishing, surfing and beach volleyball
Huge emphasis on security
Cons
Odds aren’t the longest
→ visit Ladbrokes for big-brand reliability and classic betting value.
"Ladbrokes feels part of the British betting fabric. Dependable, familiar, and great for football and racing." – Editor in Chief – Steve Madgwick
7. Betfred
Pros
Best for horse racing on many levels
Top 10 bookie in 9 categories at OLBG
The Bonus Kings
Cons
Genuinely hard to find a negative
Betfred stands out for horse racing, with BOG offers, Lucky 15 boosts, and a loyal following. A genuine punter’s bookmaker that still puts value front and centre.
→ check out Betfred for value-packed horse racing and daily bonuses.
"If you love your racing, Betfred’s offers are hard to beat. They look after regular punters." – Racing & Sports Betting Expert – James Banting
8. Parimatch
Pros
Clean modern design
Strong football focus
Good in-play layout
Cons
Smaller UK profile
Parimatch brings modern flair to UK betting with great design, particularly on football and tennis. It’s fast-growing in popularity thanks to its clear odds, solid live markets, and competitive pricing.
→ join Parimatch today for a fresh, modern betting experience.
"Parimatch has come a long way. Clean, fast, and perfect for football and tennis fans." – Your Betting Sites Guide – Luke Bradshaw-Lee
9. Smarkets
Pros
No.1 Betting Exchange
Lowest commission rates
Best political betting site
Cons
Lower liquidity in smaller markets
Smarkets leads the way in exchange betting, giving users unmatched transparency and fairer odds. It’s built for bettors who want control, flexibility, and better market value.
→ try Smarkets now for bigger odds on every exchange market.
"Smarkets is ideal for experienced punters. Low margins, fast interface, and top value for money." – Sports Betting Analyst – Sam Darkens
10. Virgin Bet
Virgin Bet delivers a clean, user-friendly betting site with a standout app and quick bet builder tools. It’s one of the most improved platforms in our ratings, great for mobile-first bettors.
Pros
Great for live streaming across multiple sports
Scores in our Top 10 for five categories
The no.1 free bet club in the UK
Cons
No BOG on greyhounds
→ head to Virgin Bet for an easy, mobile-first betting experience.
"Virgin Bet’s app is one of the slickest out there. Simple, fast, and packed with great offers." – Sports Betting Expert – Luke Bradshaw-Lee
The editorial process for each review is detailed and thorough. The full review process takes a minimum of a month from start to finish and involves more than 10 experienced reviewers along with dozens of regular sports bettors. Head over to our about us page for a full breakdown of our review and rating policy.
Top 10 Rated Bookmakers By OLBG Users
OLBG users have been rating and reviewing UK bookmakers since 2002, providing trusted, first-hand experiences that shape our rankings and help you choose the best betting sites.
They review each site out of five and add their comments to back up their rating.
Here are the top 10 rated betting sites according to OLBG users
- bet365 "I have accounts with most of the online firms and can honestly say 365 are top dogs" Stod180
- Zetbet "I have nothing but good things to say about them... had a good service from them." TheIceMan
- Dragonbet "I was initially impressed by the football in play market" Boogiebear
- QuickBet "Good sign up offer with boosted odds" Jeff1234
- Mr Luck "Good prices. The platform is very easy to navigate" Robtouptet
- Fun Sports "User friendly design and range of promotions make it a solid choice for football" MaManE
- PlanetSport Bet "Been playing here a while - really reliable sportsbook" Davehaines86
- Betano "One of the best sites for football betting" Mihaylov
- Priced Up "Great range of priceboosts" CJMST380
- Betarno "Decent overall odds, generous welcome bonus."
🆕 Top 10 New Betting Sites
Luke Bradshaw-Lee updates our bookmaker content every day, which includes regularly adding new bookies to the lists and comparing them with our existing bookmakers to see if they make any of our top 10s.
Dream Vegas Sports is the latest betting site added to the OLBG reviews in September. My highlights come from great promotions, prominent responsible gambling tools, not to mention great live streaming, bet builders and early payout offers.
| 10 New Betting Sites Reviewed | OLBG Rating | Established | Listed on OLBG | UKGC License |
|---|---|---|---|---|
| Dream Vegas Sports | 4.0 | 2025 | September | 52894 |
| LuckyMate | 4.0 | 2025 | August | 48789 |
| Swifty Sports | 4.0 | 2022 | June | 58957 |
| BetMaze | 4.0 | 2025 | June | 39483 |
| Betnero | 4.0 | 2023 | June | 48789 |
| Puntit | 3.9 | 2025 (UK) | May | 39576 |
| London.bet | 5.0 | 2025 | May | 66162 |
| BetTom | 4.0 | 2024 | May | 64959 |
| Mr Luck | 4.4 | 2025 | February | 39483 |
| Quickbet | 4.4 | 2025 | February | 38758 |
The Best Betting Sites By Sport
I’ve combined insights from our expert editors with extensive OLBG data scoring to identify which bookmakers perform best by sport. Each ranking reflects thousands of data points. From odds quality and market depth to app performance and live betting features, supported by feedback from real OLBG members. It’s a balanced, data-driven view of where each site truly excels.
| Sport | Best Betting Site | Why They Rank Best |
|---|---|---|
| Football ⚽️ | bet365 | Unrivalled markets, bet builder, and live in-play coverage. |
| Horse Racing 🏇 | Betfred | Market leader for BOG, Lucky 15s, and racing offers. |
| Tennis 🎾 | bet365 | Excellent live streaming and in-play tennis markets. |
| Golf ⛳️ | Star Sports | Deep golf markets and each-way value across tours. |
| Cricket 🏏 | Betway | Comprehensive match markets and in-play detail. |
| Snooker 🎱 | Coral | Best odds, live streaming, and early market pricing. |
| Rugby 🏉 | Unibet | Consistently strong pricing across union and league. |
| Basketball 🏀 | bet365 | Great NBA coverage and clear, app-based live stats. |
| Boxing/UFC 🥊 | William Hill | Competitive combat-sport odds. |
| Darts 🎯 | William Hill | Strong darts odds and specials. |
| Greyhounds 🐕 | bet365 | Traditional choice with regular greyhound promotions. |
| American Football / NFL 🏈 | 888Sport | Leading NFL coverage with deep markets and live betting. |
| Motorsports 🏎️ | William Hill | Good F1 and MotoGP range with consistent pricing. |
We have even more sports covered in the betting guides section of the site, so if it's Ice hockey, baseball, volleyball or cycling, go take a look.
Our rankings are built on a blend of quantitative data and expert insight. Each bookmaker is assessed across dozens of categories, including:
Odds quality and market depth - consistency of pricing and range of sports covered.
Live and in-play performance - speed, stability, and betting variety during events.
App usability and features - design quality, bet builders, and cash-out reliability.
Trust and customer feedback - drawn from real OLBG member reviews and user data.
Scores are then combined to produce our OLBG Ratings, with additional weighting applied for sports-specific strength (e.g. racing offers, football markets, or live streaming coverage).
The result is a transparent, evidence-based list of the bookmakers that genuinely perform best for each sport.
Best Betting Site by Bet Features
When I broke the data down by key betting features, it became even clearer why bet365 sits at the top of our overall rankings. They lead the way in live streaming, cash out, and bet builder performance. Features that make a genuine difference in betting day to day. That said, other bookmakers still shine in their specialist areas, and it’s only fair to give them credit where it’s due. Here’s how the top sites perform when we look purely at features.
| Feature | Best Betting Site | Why They Rank Best |
|---|---|---|
| Best Exchange Betting | Smarkets | Low fees and transparent exchange odds. |
| Best Spread Betting | SpreadEx | Leading UK spread betting platform with proven reliability. |
| Best Live Betting (in-play) | bet365 | More in play markets than any other |
| Best Odds Guaranteed | Copybet | Newcomer with the earliest prices |
| Best for Bet Builders | bet365 | Industry-leading builder with most sports and markets. |
| Best for Cash Out | bet365 | Fast cash-out options on thousands of live events. |
| Best for Live Streaming | bet365 | Covers the widest range of live sports events. |
| Best for Free Bet Club | VirginBet | Consistent weekly rewards for active punters. |
| Best for Acca Insurance | Betfred | Long-standing accumulator offers with clear terms. |
| Best for Lucky 15 Betting | Betfred | Known as the Bonus Kings for 3x odds for 1 Winner |
| Best for Football Accas | bet365 | Best footy Bookie = Best Accas! |
These feature results back up everything we see in the main OLBG ratings, real data showing why some sites lead the way in specific areas. If you want to dive deeper into how each bookmaker performs, you’ll find full breakdowns and expert reviews in our dedicated betting site guides.
How To Choose The Right Betting Site For You
If you want to choose your own betting site rather than follow our recommendations then you need to know what to look for. We recommend that you carefully consider the following factors and assess whether the betting site you are thinking about is
- Trustworthy
- Reliable
- Low Risk
- Reputable
- Player Friendly With Their Terms and Conditions
- Has Everything Else You Want!
🔒 Trustworthy Betting Sites
There are over 100 online bookmakers licensed to operate in the UK. We only list UK licensed bookmakers to UK traffic on this site and if you live in the UK we would advise that you don't bet with any bookmakers which aren't licensed by the UK Gambling Commission as you may have trouble if you ever have a dispute with them.
Table showing top trusted betting sites according to Trustpilot ratings
| Online Betting Site | Trustpilot TrustScore | Number of Ratings |
|---|---|---|
| Matchbook Betting Exchange | 4.5 | 1604 |
| BetVictor | 4.4 | 3045 |
| 10bet UK | 4.4 | 965 |
| NetBet UK | 4.3 | 1459 |
| Spreadex Sports | 3.8 | 806 |
| Kwiff | 3.8 | 3012 |
✅ Reliable Bookmakers
We don't list every licensed UK bookmaker on this page. Some we don't consider to be trustworthy and reliable. This could be for a number of reasons including failing to pay what is owed, changing terms and conditions, having a poor record of customer service.
🟢 Low Risk Betting Sites
There are many new online bookies, some very small companies investing in growing a business in the UK. There are risks betting with small companies as they could potentially come into cash flow problems. However, if they are registered with the UK Gambling Commission, there will be certain criteria they need to meet.
🌟 Reputable Bookmakers
The best way to see this is from user experience. This is why we have collected over 1000 user reviews across the different UK betting sites from the members here at OLBG. Our users will often talk about their experiences with customer services and how any issues they had were dealt with.
👥 Player Friendly Betting Sites
We have spent hundreds of hours trawling through terms and conditions, withdrawal policies, depositing terms for each of the betting sites we list so that we can provide you with all the details. Some bookmakers do make charges for certain withdrawals and you can see that in our reviews.
Everything else you want?
Opening a selection of new accounts and trying them out is an alternative to reading our guides. We are aware that some people may wish to do this and take advantage of the welcome offers available. We update our list of welcome offers daily - you can see them on our free bets page.
Bookmaker Deposit Methods
The key to which betting site you use could be down to how you want to fund your account. In this section we explore the popular funding methods for betting sites and then highlight the best site for each deposit type.
Click the links for the full guides, next to which we show you the category winners - the best betting site for that payment method.
Best Pay By Phone Betting Sites - Bet Goodwin
Best Paypal Betting Sites - SBK
Best Apple Pay Betting Sites - bet365
Best Google Pay Betting Sites - William Hill
Best Betting Sites for PaySafeCard - BetVictor
FAQ
Betting Sites Page
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What is the best betting site in the UK?
According to OLBG’s user ratings, bet365 is the highest-rated online betting site in the UK. The bookmakers on our list are ranked by user reviews from best to worst, and bet365 sits at the top. It’s also one of the biggest and most popular betting brands in the country, known for its wide range of markets and excellent user experience.
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What are the best new betting sites?
New betting sites are launching all the time, and you can spot the best ones by looking at OLBG’s ratings and reviews. Our team thoroughly reviews each new bookmaker before adding it to the site, so you can trust those featured on this page. For example, in 2025 OLBG identified BetTOM as one of the top new betting sites to try. Be sure to read the user feedback and expert reviews for any new bookie to see how it stacks up.
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Who are the biggest bookmakers in the UK?
Bet365 is considered the world’s largest online bookmaker, with a reported 35+ million customers globally. In terms of overall company size, the parent firms Entain (which owns Ladbrokes, Coral, Bwin) are among the highest revenue earners in the industry. Within the UK, Ladbrokes, Coral, and William Hill are often called the “big three” bookmakers because they have the most high-street betting shops nationwide
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Are online betting sites safe to use?
Yes – as long as you stick to legitimate, licensed operators, online betting sites are safe to use. All the bookmakers listed on OLBG are fully licensed by the UK Gambling Commission, meaning they must meet strict standards for security and fairness. These top sites use measures like secure encryption and ID verification to protect customers. By choosing well-known licensed betting sites, you can be confident that your money and personal information are protected.
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Which is the most trusted UK betting site?
Based on OLBG’s user ratings, bet365 is regarded as the most trusted betting site in the UK. It consistently ranks at the top for user satisfaction and reliability. Independent review platforms show a similar picture – for instance, Trustpilot ratings currently show 10bet (followed by BetVictor) with very high trust scores among UK punters. In general, well-established brands with a long track record (like those above) tend to be the most trusted by bettors.
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Which betting site offers the best odds?
Odds can vary by sport and event, but some bookmakers consistently offer more competitive odds than others. OLBG’s analysis identified AK Bets as a site that frequently provides the best betting odds overall. This means AK Bets often pays out higher on winners compared to the competition, especially in popular markets like football and horse racing. It’s always wise to compare odds on a few top sites for big events, but seeking out a bookmaker known for great odds (like AK Bets) can give you an edge
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Which betting site has the fastest withdrawals?
When it comes to getting your winnings quickly, Parimatch stands out for its fast withdrawal times. OLBG’s ratings highlighted Parimatch as one of the best bookmakers for speedy payouts. Many top UK betting sites now offer quick withdrawals (often within hours, especially if you use e-wallets), but Parimatch is especially known for processing cash-outs promptly. Fast withdrawals mean you won’t be waiting long to receive your funds after a win.
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Which betting site has the best mobile app?
Most leading bookmakers have high-quality mobile apps, but OLBG’s reviews indicate BetVictor offers one of the top-rated betting apps in the UK. In fact, BetVictor’s app is rated even higher than bet365’s when it comes to mobile betting experience, reflecting its speed, stability, and ease of use. Other highly rated sites like Midnite and bet365 also provide excellent apps, so you can expect a smooth experience with any of the best betting sites on your smartphone or tablet.
Summary & Conclusion
When looking for the best betting site for you, the key areas to consider are
- ✅ OLBG experts' analysis of best sites overall
- ✅ OLBG experts' guides to the best by sport
- ✅ OLBG experts' guides to best by category/bet type
- 💬 OLBG user reviews to see what regular bettors say about their experiences at each site
- 💳 The payment methods which you want to use and which sites support them
- 🔒 How Trustworthy, Reliable and Reputable each site is
After comparing all of these factors, it’s clear there isn’t just one bookmaker that’s right for everyone, but there is a right one for you. That’s why we combine our expert analysis, user feedback, and detailed data scoring to help you make the right choice for how you want to bet and what on. Whether you’re betting on football, racing, or anything in between, the betting sites featured here have been tested, reviewed, and trusted by both the OLBG team and our members.
You can open a new account right here on this page, or consider the various betting offers provided by each on our Free bets page.
The quick summary and conclusion from all our analysis is that these are the best betting sites in each category.
| Category | Betting Site |
|---|---|
| Best Overall | Midnite |
| Top Rated by OLBG Users | bet365 |
| Best New Betting Site | betTOM |
| Best Horse Racing Betting Site | bet365 |
| Best Football Betting Site | bet365 |
| Best Golf Betting Site | Star Sports |
| Best Darts Betting Site | William Hill |
| Best Betting Exchange | SMarkets |
| Best Sports Spread Betting | SportingIndex |
| Best Cash Out Site | bet365 |
| Best Bet Builder Site | bet365 |
| Best Live Betting Site | bet365 |
| Best Site for Best Odds Guaranteed | bet365 |
| Best Pay By Phone Site | Bet Goodwin |
