With hundreds of different betting sites, finding the best can be confusing. I'll guide you through and find the most suitable bookie for you.
Best Odds Guaranteed (BOG) is a promotion that pays you the higher odds if the Starting Price (SP) ends up better than the early price you took on horse racing. This way, you always get the best possible odds.
I tested the top 15 Best Odds Guaranteed promotions myself. Using data from 54 races, including daily events and every race at the 2026 Cheltenham Festival, I found out which bookies really offer the best value for punters.
I’ll take you step by step through my analysis of 54 horse races and show you which betting sites are best for using BOG, and why.
Best Bookmakers for Best Odds Guaranteed
After extensive research evaluating 64 online bookmakers, I found 29 that offer Best Odds Guaranteed.
- CopyBet: Stands out for offering BOG from when a race is priced, even the day before. No cap on winnings, applies to multiples, but does not cover greyhounds.
- bet365: Offers BOG from 8:00 AM with no cap on benefits and includes greyhounds. Does not apply to multiples.
- BetVictor & talkSPORT BET: Provide user-friendly interfaces, cover UK/Irish horses and greyhounds, and apply BOG to multiples. BOG starts at 9:00 AM with a £25,000 daily cap.
- VirginBet & Coral: Both set daily caps at £50,000. Coral gives Best Odds Guaranteed all day; VirginBet offers BOG from 10:00 AM.
| Betting Site | BOG Rating/50 | Horses UK | Horses IE | Greyhounds | Multiples | Time? | Maximum Benefit per Day |
|---|---|---|---|---|---|---|---|
| CopyBet | 36 | ✅ | ✅ | ✅ | From priced up | No Restriction Stated | |
| bet365 | 33 | ✅ | ✅ | ✅ | 8.00 AM | No Restriction Stated | |
| BetVictor | 32 | ✅ | ✅ | ✅ | ✅ | 9.00 AM | £25,000.00 |
| talkSPORT BET | 32 | ✅ | ✅ | ✅ | ✅ | 9.00 AM | £25,000.00 |
| Virginbet | 31 | ✅ | ✅ | ✅ | 10.00 AM | £50,000.00 | |
| 888Sport | 30 | ✅ | ✅ | Day Of The Race | No Restriction Stated | ||
| Coral | 30 | ✅ | ✅ | Day Of The Race | £50,000.00 | ||
| BetGoodwin | 28 | ✅ | ✅ | ✅ | ✅ | 10.00 AM | £1,000.00 |
| BetUK | 28 | ✅ | ✅ | ✅ | ✅ | 11.00 AM | £10,000.00 |
| BetFred | 28 | ✅ | ✅ | 8.00 AM | No Restriction Stated | ||
| BetWay | 27 | ✅ | ✅ | 9.00 AM | No Restriction Stated |
Proving the Value of BOG: My 54-Race Data Deep Dive
Best Odds Guaranteed Example: Imagine you and your friend have backed the same horse for £10 at 11.00 AM from the same racing tips. You use a BOG bookie, and your friend uses a non-BOG bookie. You both take the early price of 1/1. The horse drifts and triumphs at 5/2 in the afternoon. You bag £25 in profit thanks to your BOG advantage, while your friend only pockets £10.
The BOG Safety Net: Why Early Pricing Matters
Many bettors look at bookmaker promotions and trust the marketing instead of checking the facts. To see how BOG really works in daily markets, I ran a detailed analysis of 26 live UK and Irish horse races in March 2026, following 15 major bookmakers before the races started.
In just one day of racing, the difference between the highest and lowest BOG payouts from the bookmakers was more than £109. But the data shows that a bigger payout does not always mean the bookmaker is better.
Total £10 Stake BOG Benefit by Bookmaker (26 Races):
Bookmaker | Total BOG Benefit (£) | Early Pricing Strategy |
|---|---|---|
TalkSportBet | £285.79 | Highly Conservative |
BetVictor | £282.83 | Highly Conservative |
BetTom | £218.81 | Moderate |
Betway | £213.49 | Moderate |
Unibet | £211.75 | Moderate |
888sport | £211.00 | Moderate |
Betfred | £208.34 | Moderate |
BetGoodwin | £207.81 | Moderate |
Virgin Bet | £207.14 | Moderate |
CopyBet | £203.40 | Moderate |
bet365 | £198.83 | Moderate |
BOYLE Sports | £192.97 | Moderate/Aggressive |
William Hill | £185.08 | Aggressive |
Coral | £175.50 | Highly Aggressive |
Ladbrokes | £173.00 | Highly Aggressive |
TalkSportBet generated significantly more BOG profit because their early prices were highly conservative, meaning they had to "top up" to the SP far more drastically when horses drifted
Why did TalkSportBet and BetVictor make much more BOG profit (£285.79 and £282.83) than Ladbrokes and Coral (£173.00 and £175.50)?
It all comes down to how the early betting market works.
Ladbrokes and Coral often gave the best and highest early odds on the winners. Since their early prices were already high, they rarely had to increase them to match the SP.
On the other hand, TalkSportBet and BetVictor set much lower early odds. When horses’ odds got much longer later, the BOG safety net kicked in much more for these brands.
The main point to remember:
Don’t pick a bookmaker just because they pay out the biggest BOG difference. A large BOG payout often means their early odds were poor. The best approach is to grab the highest early odds with a bookie like Coral or Ladbrokes. If the odds get shorter, you gain a lot by locking in that high price. If the odds get longer, the BOG feature protects you by matching the higher SP.
Notable BOG Highlights & Market Movers
To understand how frequently the BOG promotion is utilised, we must examine the movement of winners.
Out of the 26 races, the average price of the favourite was 1.83/1.
- The Drifters (BOG Triggered): Exactly 14 winning horses (53.8%) drifted in the market.
- The Steamers: Exactly 10 winning horses (38.5%) shortened in the market.
The Biggest Drifter BOG Payouts:
In the 20:00 at Newcastle, Yorkstone was available at early odds of 12/1 with TalkSportBet and BetVictor before drifting massively to win with an SP of 18/1. Just 30 minutes later, Fickle Mcselfish was available at 10/1 early before drifting to an SP of 16/1. These two drifts alone generated a massive £60 BOG benefit per race on a £10 stake for those specific bookmakers.
The Biggest Steamer:
In the 14:20 at Ludlow, Borna Gem was available at massive early odds of 28/1 with CopyBet and several others, but crashed in the market right before the off to win with an SP of 11/1. Bettors who took the early price secured 17 points of pure value.
Cheltenham Best Odds Guaranteed 2026: The Real Value Revealed
If you’re betting during the biggest week of the National Hunt season, getting the Cheltenham best odds guaranteed (BOG) offer is one of the most important things you can do. But how much extra money does betting with a BOG bookie really give you compared to one without it?
To answer that, I looked at the 28 races from the 2026 Cheltenham Festival and compared the Opening Price (OP) with the Starting Price (SP) for each winner. Using a £10 stake per race, the results show why it’s so important to use this offer.
Over those 28 races, if you had put a £10 win bet on the opening price of every winner, you would have made an extra £278.75 just from Best Odds Guaranteed.
Here’s how the 28 winners did in the betting markets:
- 12 Winners Shortened (SP < OP): In 12 races, the winner’s starting price was lower than the opening price. If you took the early price with a BOG bookie, you got the better odds and made a total of £278.75 more than if you had just bet at the SP.
- 9 Winners Drifted (SP > OP): In 9 races, the winner’s SP was higher than the opening price. With BOG, your early bets were automatically paid out at the bigger SP, so you didn’t lose anything by taking the early price.
The Biggest Cheltenham BOG Winners
The true value of Cheltenham's best odds guaranteed is highlighted when a horse is heavily backed throughout the day. Whilst there were no landmark gambles landed at Cheltenham this year, here are the top five races from my 2026 Festival study where BOG made the most significant impact on a £10 stake:
Cheltenham Race | Winner | Opening Price (OP) | Starting Price (SP) | Extra Profit via BOG |
|---|---|---|---|---|
Ryanair Mares' Novices' Hurdle | White Noise | 50/1 | 40/1 | +£100.00 |
Kim Muir Challenge Cup | Ask Brewster | 28/1 | 22/1 | +£60.00 |
Open Hunters' Chase | Barton Snow | 8/1 | 9/2 | +£35.00 |
Martin Pipe Handicap Hurdle | Air Of Entitlement | 12/1 | 10/1 | +£20.00 |
Albert Bartlett Novices' Hurdle | Johnny's Jury | 22/1 | 20/1 | +£20.00 |
Summary: Why You Need BOG at Cheltenham
- You are mathematically better off: In almost half the races I studied (12 out of 28), the winner's price shrank before the off. Taking the early price with BOG was the only way to maximise returns.
- Zero downside: Because BOG upgrades your bet if the SP is higher, there are no downsides. You get the best of both worlds.
- Massive upside on outsiders: As seen with White Noise, getting 50/1 early on a horse that jumps at 40/1 results in a massive £100 swing for just a £10 stake
Best Odds Guaranteed Times & Restrictions
Placing your bets early means you can take advantage of Best Odds Guaranteed. That’s why I rate early offers and good early prices so highly. The times when BOG starts can be very different depending on the bookmaker.
- The Day Before / Midnight: CopyBet, Coral, 888Sport, and BetDaq.
- From 8:00 AM: bet365, BetFred, Ladbrokes.
- From 9:00 AM: BetVictor, talkSPORT BET, Parimatch.
| BOOKIE | Midnight | 07:00 | 08:00 | 09:00 | 10:00 |
|---|---|---|---|---|---|
| CopyBet | ✅ | ✅ | ✅ | ✅ | ✅ |
| Coral | ✅ | ✅ | ✅ | ✅ | ✅ |
| 888Sport | ✅ | ✅ | ✅ | ✅ | ✅ |
| BetDaq Sportsbook | ✅ | ✅ | ✅ | ✅ | ✅ |
| BetGoodwin | ❌ | ✅ | ✅ | ✅ | ✅ |
| bet365 | ❌ | ❌ | ✅ | ✅ | ✅ |
| BetFred | ❌ | ❌ | ✅ | ✅ | ✅ |
| SportingBet | ❌ | ❌ | ✅ | ✅ | ✅ |
| Ladbrokes | ❌ | ❌ | ✅ | ✅ | ✅ |
| Unibet | ❌ | ❌ | ✅ | ✅ | ✅ |
| BWin | ❌ | ❌ | ✅ | ✅ | ✅ |
| Boylesports | ❌ | ❌ | ✅ | ✅ | ✅ |
| BetVictor | ❌ | ❌ | ❌ | ✅ | ✅ |
| Parimatch | ❌ | ❌ | ❌ | ✅ | ✅ |
| Talksportbet | ❌ | ❌ | ❌ | ✅ | ✅ |
| Netbet | ❌ | ❌ | ❌ | ✅ | ✅ |
| Betway | ❌ | ❌ | ❌ | ✅ | ✅ |
| QuinnBet | ❌ | ❌ | ❌ | ✅ | ✅ |
| Betano | ❌ | ❌ | ❌ | ✅ | ✅ |
| Virginbet | ❌ | ❌ | ❌ | ❌ | ✅ |
| The Pools | ❌ | ❌ | ❌ | ❌ | ✅ |
| William Hill | ❌ | ❌ | ❌ | ❌ | ✅ |
| BetUK | ❌ | ❌ | ❌ | ❌ | ✅ |
| 36Vegas | ❌ | ❌ | ❌ | ❌ | ✅ |
| Ken Howells | ❌ | ❌ | ❌ | ❌ | ✅ |
| Planet Sport Bet | ❌ | ❌ | ❌ | ❌ | ✅ |
| BetTOM | ❌ | ❌ | ❌ | ❌ | ✅ |
| DragonBet | ❌ | ❌ | ❌ | ❌ | ❌ |
| BetMGM | ❌ | ❌ | ❌ | ❌ | ❌ |
| MetaBetting | ❌ | ❌ | ❌ | ❌ | ✅ |
Maximum Benefit Restrictions
Picture winning big on a long shot with Best Odds Guaranteed in a multiple bet, only to find out you won’t get paid because of a maximum benefit limit. Some bookmakers cap BOG benefits at just £250, while others like CopyBet, bet365, and 888Sport don’t have a stated limit. VirginBet and Coral have a generous £50,000 cap.
| BOOKIE | Multiples | BOG Rating/50 | Time? | Maximum Benefit per Day |
|---|---|---|---|---|
| CopyBet | ✅ | 36 | From priced up | No Restriction Stated |
| BetVictor | ✅ | 32 | 9.00 AM | £25,000.00 |
| Parimatch | ✅ | 32 | 9.00 AM | £25,000.00 |
| Talksportbet | ✅ | 32 | 9.00 AM | £25,000.00 |
| Netbet | ✅ | 32 | 9.00 AM | No Restriction Stated |
| BetGoodwin | ✅ | 31 | 7.00 AM | £1,000.00 |
| Virginbet | ✅ | 31 | 10.00 AM | £50,000.00 |
| BetUK | ✅ | 28 | 11.00 AM | £10,000.00 |
| Parimatch | ✅ | 27 | 9.00 AM | £25,000.00 |
| SportingBet | ✅ | 26 | 8.00 AM | £20,000.00 |
| Betano | ✅ | 25 | 9.00 AM | £10,000.00 |
| Ladbrokes | ✅ | 25 | 8.00 AM | £2,500.00 |
| QuinnBet | ✅ | 23 | 8.30 AM | £250.00 |
| The Pools | ✅ | 22 | 10.00 AM | £500.00 |
| William Hill | ✅ | 21 | 10.00 AM | £25,000.00 |
Best Odds Guaranteed on Greyhounds & Multiples
Recently, Best Odds Guaranteed has expanded from horse racing to greyhound racing too. Because greyhound races are fast and unpredictable, odds can change quickly. Bookmakers such as bet365, BetVictor, talkSPORT BET, and BetGoodwin now offer BOG on greyhounds.
What about multiples? Full-cover bets like Lucky 15, Lucky 31, and Lucky 63 are often not included. But if you use BOG with standard multiples like doubles, trebles, or accumulators at bookies such as BetVictor or BetGoodwin, you could boost your winnings if several horses’ odds drift to bigger SPs.
| BOOKIE | Greyhounds? | Multiples | BOG Rating/50 | Maximum Benefit per Day |
|---|---|---|---|---|
| bet365 | 🐕 | ❌ | 33 | No Restriction Stated |
| BetVictor | 🐕 | ✅ | 32 | £25,000.00 |
| Talksportbet | 🐕 | ✅ | 32 | £25,000.00 |
| BetGoodwin | 🐕 | ✅ | 31 | £1,000.00 |
| BetUK | 🐕 | ✅ | 28 | £10,000.00 |
| BetTOM | 🐕 | ✅ | 27 | £100.00 |
Benefits & Best Odds Guaranteed Betting Strategy
The main benefits of using BOG are:
Reduced risk: If you like to get your bets in early for better value, BOG means you won’t miss out if the starting price ends up being higher.
Convenience: Once you have BOG, you don’t need to keep checking the time or compare different apps.
Increased value: You secure the best possible profit for that day.
Can I Use BOG in my Betting Strategy?
You can, but be careful. If you always use the same bookmaker just to take advantage of drifting prices with BOG, your account might get flagged. This could lead to restrictions, losing access to BOG offers, or even having your account closed.
Top 10 Betting Sites for Best Odds Guaranteed
These are the country's top ten bookmakers for Best Odds Guaranteed promotions for horse racing and greyhound racing. I’ve considered timings, markets, multiples, CAPs, restrictions and more, so let’s get started.
1. CopyBet Best Odds Guaranteed
The clear winner when it comes to Best Odds Guaranteed in the UK is CopyBet. There is one tiny blot on their terms, and that's no BOG on greyhounds, but the rest of their offering is exceptional. Not only can you get BOG on all UK and Irish races, there is no restriction or cap on winnings, and you punters will get it in multiples, too (patents, trixies, Lucky15s and so on). That's not even the best part, because on top of all that, you can get the best odds from the moment that they price up the race, which means even the day before – that's something that no other bookmaker in the UK offers.
2. bet365 Best Odds Guaranteed
Coming in a close second, with an excellent service offered, is bet365. This heavyweight’s offering is a little different. They still have zero restrictions on capped benefits, and they do offer Best Odds Guaranteed on greyhounds, as well as racing, which CopyBet doesn't. However, adding selections into multiples isn’t available, and they don't have midnight timings. Their own BOG is available from 8 AM, which is still excellent.
3. BetVictor Best Odds Guaranteed
The next two bookmakers in the list are nearly identical based on my BOG research and can barely be split, but BetVictor’s interface and usability give it the nose. They offer Best Odds Guaranteed on UK horses, Irish horses, and greyhounds, all of which can be used in multiples. What separates them from the top two, however, is the BOG being available from 9 AM (later than the top two) and a £25,000 cap on benefits.
4. talkSPORT BET Best Odds Guaranteed
And rounding off this little group of excellent UK bookmakers, just out of the medal positions, for Best Odds Guaranteed, is talkSPORT BET. Still relatively new to the industry, they are making up for lost time with a, quite frankly, brilliant sportsbook on their hands. As with Parimatch and BetVictor, expect to see Best Odds Guaranteed on horse racing on both sides of the Irish Sea and greyhounds, with a £25,000 cap and all available from 9 AM.
5. VirginBet Best Odds Guaranteed
I’d like to see a few things from VirginBet that they don’t offer. For a start, they don’t offer Best Odds Guaranteed on greyhounds (they just keep it to UK and Irish racing), and the timing cut-off is only 10 AM, which isn’t ideal. That said, the limit that they put on maximum benefits from the offer is an enormous £50,000. It's as high as it gets, aside from those that offer no limit, and it is a fantastic part of VirginBet’s Best Odds Guaranteed offering.
6. 888Sport Best Odds Guaranteed
888Sport and Coral (below) offer Best Odds Guaranteed on race day anytime. If you place a bet at 2 AM, and those odds go way out by the time you get to the race, 888Sport will give you that starting price. It’s a standout part of their service. They also have no cap on benefits, another excellent feature. No Best Odds Guaranteed on greyhounds and no option to add to multiples stops it from being higher up on this list.
7. Coral Best Odds Guaranteed
Coral's Best Odds Guaranteed is similar to VirginBet – the same £50,000 limit and markets offered. The benefit of Coral, however, is that their BOG is for the entire day, like 888Sport, so they have no cut-off in the morning. So why not put them above VirginBet in the rankings? Well, there is no option to add said bets to multiples. Either way, BOG any time on the race day is brilliant.
8. BetGoodwin Best Odds Guaranteed
Aside from the low restriction on benefits – just £1,000 – BetGoodwin’s Best Odds Guaranteed offering is outstanding. Irish and UK horse racing is covered, as is greyhound racing, and all can be put into multiples. On top of that, while they don't have a 7 AM cutoff, coming in a few hours later, it’s still better than plenty of other UK bookmakers.
9. BetUK Best Odds Guaranteed
At BetUK you get all the races and meets – UK and Irish racing, greyhounds, and multiples – all covered as part of their BOG, which is fantastic. The reason that it only makes it in at no.9 and no higher is the fact that you can only get the best odds from 11 AM. That said, the cap is limited to £10,000, which is pretty good overall.
10. Betway Best Odds Guaranteed
Betway completes the Top 10. It actually offers a much bigger opportunity on bonuses - with no restriction stated - than some of the bookies that rank above it. You can also get best odds from 9 AM on the day of the race, which is another great aspect. What keeps it from scoring higher, however, is the inability to use it for multiples, and the fact that greyhound racing isn't included either.
Sign up to the best bookies for Best Odds Guaranteed
- Min Deposit -
- Min Odds -
- Offer amount -
#ad. 18+, gambleaware.org, T&Cs Apply
Best Odds Guaranteed on Horse Racing!
Take a price on your selection and if the SP is bigger bet365 will pay you at the bigger odds. Only bets placed from 08:00 UK Time on the day of the race will qualify for Best Odds Guaranteed. Available on Horse Racing. Applies to bets placed on Win and Each-Way Fixed Odds markets only. All racing in Australia, New Zealand, Japan, South Korea, Singapore and Hong Kong is excluded. Bet restrictions and T&Cs apply. New and eligible customers only.
SEE OFFER#ad. 18 , gambleaware.org, T&Cs Apply
Best Odds Guaranteed
Take the Early or Board Price and BetVictor will pay out at the Starting Price (SP) if it's bigger, guaranteed. Applies to all UK & Irish horse racing. Live in-play bets, antepost bets, and Extra Markets or Match bets do not count. Maximum bonus £/€25,000 per day.
SEE OFFER#ad. 18 , gambleaware.org, T&Cs Apply
- Min Deposit £5
- Min Odds 2
- Offer amount £30
#ad. 18+, gambleaware.org, T&Cs Apply
- Min Deposit £10
- Min Odds -
- Offer amount £20
#ad. 18+, gambleaware.org, T&Cs Apply
- Min Deposit £5
- Min Odds 1.5
- Offer amount £30
#ad. 18+, gambleaware.org, T&Cs Apply
- Min Deposit £10
- Min Odds 2
- Offer amount £15
#ad. 18+, gambleaware.org, T&Cs Apply
- Min Deposit £10
- Min Odds 1.8
- Offer amount £30
#ad. 18+, gambleaware.org, T&Cs Apply
- Min Deposit £5
- Min Odds 2
- Offer amount £40
#ad. 18+, gambleaware.org, T&Cs Apply
More Best Odds Guaranteed Offers
Click any of these links to go directly to the full terms for these bookmaker Best Odds guaranteed offers on their betting apps.
Best Odds Guaranteed on Horse Racing!
Take a price on your selection and if the SP is bigger bet365 will pay you at the bigger odds. Only bets placed from 08:00 UK Time on the day of the race will qualify for Best Odds Guaranteed. Available on Horse Racing. Applies to bets placed on Win and Each-Way Fixed Odds markets only. All racing in Australia, New Zealand, Japan, South Korea, Singapore and Hong Kong is excluded. Bet restrictions and T&Cs apply. New and eligible customers only.
SEE OFFER#ad. 18 , gambleaware.org, T&Cs Apply
Best Odds Guaranteed - Greyhounds
Best Odds Guaranteed Greyhounds. Take a price on your selection and if the SP is bigger bet365 will pay you at the bigger odds. Available on Greyhounds. Applies to bets placed on Win and Each-Way Fixed Odds markets only. Australasian Racing is excluded. Bet restrictions and T&Cs apply. New and eligible customers only.
SEE OFFER#ad. 18 , gambleaware.org, T&Cs Apply
Best Odds Guaranteed
Take the Early or Board Price and BetVictor will pay out at the Starting Price (SP) if it's bigger, guaranteed. Applies to all UK & Irish horse racing. Live in-play bets, antepost bets, and Extra Markets or Match bets do not count. Maximum bonus £/€25,000 per day.
SEE OFFER#ad. 18 , gambleaware.org, T&Cs Apply
Best Odds Guaranteed on all UK and IRE racing!
Available daily on all UK and Ireland horse racing bets, from when your bet is placed. Applies to single and multiple bets placed at early prices and up to twenty five thousand pounds (£25,000.00) per customer per day. The offer is not available on board prices, ante-post, non-runner no bet, tote/ pari-mutuel (bets and dividends), not to win, enhanced win, cover bets and in-play bets.
SEE OFFER#ad. 18 , gambleaware.org, T&Cs Apply
Best Odds Guaranteed
Back a horse in any UK or Irish race after 8am on the day of the race and if the Starting Price of your selection is bigger than the price taken, you’ll get paid at the bigger price! Doesn’t apply to bets placed with free bets, specials markets, ante-post, Tote or Lucky 15s, 31s and 63s bets. Available on bets placed after 08:00 on the day of the race.
SEE OFFER#ad. 18 , gambleaware.org, T&Cs Apply
