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The Best Betting Sites In The UK - Our Top Picks Explained
With over 90 UK licensed betting sites to choose from and new ones coming online all the time, we know how hard it is for you to decide which betting site to try out next.
That is why our sports betting experts have created this guide for you. They have
- Spent 1000s of hours researching every betting site
- Completing detailed reviews for each one
- Compared them by over 150 data points
- Produced detailed comparison guides by sport and category
Below is a summary of our experts top 10 overall favourites with an explanation as to why each of these sites has made the list.
1. Midnite
Midnite rates consistently highly by the team for its slick interface, horse racing options and eSports focus. Weekly promotions and fast PayPal withdrawals, all under a trusted UKGC license, are additional benefits for customers.
Pros
No.1 for esports betting
One of the best apps in the industry
Plenty of regular price boosts
Cons
Limited live streaming
→ Try Midnite now for speed, style, and weekly promotions.
"I rate Midnight for the racing, the layout, and the way it just works.' - Your Betting Sites Guide - Luke Bradshaw-Lee
2. NeptunePlay
Neptune Play Sports offers excellent in-play football betting, market depth, niche sports, and PayPal withdrawals, making it a highly rated choice from the OLBG team
Pros
No-fee deposits and withdrawals.
Offers all sports and great odds
Backed by the trusted Aspire Global brand.
Cons
Maximum bonus is limited to £200.
Offer available only to new accounts
→ Bet your way with NeptunePlay’s full sports lineup.
Bet on all of your favourite sports with Neptune Play's betting site, a brand new addition to an already market-leading casino offering
- Comprehensive range of markets
- No Deposit or Withdrawal Fees
"NeptunePlay keeps it simple. A clean layout, full market coverage, and fast PayPal access. I recommend you take a look." - Expert Guide - Darren Brett
3. BetMGM
BetMGM excels in basketball and political betting, offers weekly free bets, and ranks highly among betting sites for its PayPal payouts and 24/7 live support.
Pros
Excellent Customer Service
Ranks in our Top 10 for Politics, Basketball, Cash Out and Aussie Rules
Great Welcome offer and Promotions
Weekly Free Bets
Cons
Some sports could have better market depth
Maybe too much US Sports coverage?
Adequate but limited banking options
→ Explore BetMGM for promotions and high-action markets.
BetMGM has entered the UK market and offer a brilliant sports betting platform.
- Great odds across multiple sports
- Exceptional customer service
"I use BetMGM regularly for my favourite sports and enjoy the weekly offers." - Expert Guide - James Banting
4. BETWRIGHT
BetWright offers fast verification, strong football odds, live tennis betting, and in-play visuals, though customer fund protection remains unsegregated.
Pros
Cutting-edge tools enhance user betting experience.
Industry veterans ensure a reliable platform.
Up-to-date technology and design.
Cons
Limited user feedback for assessing reliability.
Less brand trust compared to established competitors.
→ Experience cutting-edge betting tech with BETWRIGHT today.
One of the Most Exciting Sports Betting Launches in years, BetWright has landed for all your Online Betting needs
- Innovative betting features
- Founded by industry veterans
"BETWRIGHT is the bookie I point people to when they want something fresh. It’s fast, modern, and the withdrawals are lightning quick." - Offers Guide - Sam Darkens
5. SBK
SBK offers standout horse racing odds, quick e-wallet withdrawals, and smart odds comparison, plus 24/7 live chat and UKGC regulation.
Pros
Live odds comparison – see if you’re getting the best
Ranks in OLBG’s Top 10s for four different categories
Simple welcome offer
Cons
No desktop option (app only)
→ Open an account with SBK and bet where value leads in horse racing.
A new way to bet. A bookmaker that tells if you have the best price, gives you tips, and asks you what features you want.
- Live odds comparison – see if you’re getting the best
- Ranks in OLBG’s Top 10s for four different categories
"I've been finding that SBK offers good odds for racing. " - Expert Guide - Andy Powell
6. Gentleman Jim
Gentleman Jim has live horse racing streams, quick debit card payouts, and 24/7 chat support, though it lacks fund protection for balances.
Pros
Great customer service
Excellent app and website design
Focus on horse racing and greyhounds
Cons
No esports available
Limited options in terms of payment methods
→ Try Gentleman Jim and see why punters rate it.
Enjoy a Premium Digital Betting Experience with Gentleman Jim, one of the UK's newest bookmakers
- Not afraid to take big bets
- Premium racing experience
"For racing fans like me, the streams, layout, and focus on the right markets make it a joy to use." - Editor-in-Chief - Steve Madgwick
7. Magic Red
Magic Red makes the top 10 list with fast PayPal payouts, live basketball markets, football options, and round-the-clock support, all under trusted UKGC regulation.
Pros
Clean site design
Incredible basketball markets
Market-leading range of sports covered
Cons
Very little in the way of promotions
→ Discover sports variety and reliability at Magic Red.
MagicRed has always been one of the top online casinos at OLBG but now you can bet on sports on the platform too.
- Comprehensive In-play Options
- No Deposit or Withdrawal Fees
"Excellent for football and basketball markets." - Offers Guide - Sam Darkens
8. DragonBet
DragonBet is best for football and rugby betting via an excellent app, plus fast debit card withdrawals, though unlike some betting sites, it lacks fund protection safeguards.
Pros
Focus on Welsh sports, competitions and markets
Great customer service
Excellent app and website design
Cons
No esports available
Limited options in terms of payment methods
→ Back local markets and get great odds with DragonBet.
Family Brand with on-course values who pride themselves as being an Independent Bookmaker
- Only bookie in the UK with markets on specific Welsh events
- Lots of promotions and Best Odds Guaranteed
"I found Dragonbet good for Football, rugby and regular boosts" - Betting Odds Guide - Jake Ashton
9. Tote
Tote UK specialises in horse racing and pool betting, with fast debit card payouts and placepot promotions, making it a simple choice for racing fans.
Pros
Tote Ten to follow
Placepot app
Unique betting options
Cons
No greyhound betting
→ Join Tote and bet on racing the old-school way.
The Tote: British gambling company since 1928. Sold to Betfred in 2011. Sold to UK Tote Group in 2019. Largest pool betting operator. Based in Wigan.
- Weekly Free Bet Club
- Placepot Guarantees (up to £1M)
"Pool betting is a different game and Tote does it better than anyone." - Expert Guide - Andy Powell
10. All British Sports
All British Sports impresses football punters with one of the best bet builder tools, fast PayPal payouts, eSports odds, and cashback perks, cementing its place among top UK betting sites.
Pros
Top Bet Builder: Excellent customization options for bets.
Esports Coverage: Extensive markets for esports enthusiasts.
Generous Cashback: Offers cashback on all losses, reducing risk.
Cons
Limited Promotions: Cashback might be the primary offer, with fewer other promotions.
→ Build great bets and get cashback at All British Sports.
All British Sports reintroduces an excellent Bet Builder feature and a host of other top class sports betting options across not only to British but International sport too!
- Football Fast Markets
- Cashback on 100% of your losses
"One of the most useful bet builders I’ve seen, plus cashback that actually helps." - Sports Betting Guide - Luke Bradshaw-Lee
The editorial process for each review is detailed and thorough. The full review process takes a minimum of a month from start to finish and involves more than 10 experienced reviewers along with dozens of regular sports bettors. Head over to our about us page for a full breakdown of our review and rating policy.
Top 10 Rated Bookmakers By OLBG Users
OLBG users have been rating and reviewing UK bookmakers since 2002, providing trusted, first-hand experiences that shape our rankings and help you choose the best betting sites.
They review each site out of five and add their comments to back up their rating.
Here are the top 10 rated betting sites according to OLBG users
- bet365 "I have accounts with most of the online firms and can honestly say 365 are top dogs" Stod180
- Zetbet "I have nothing but good things to say about them... had a good service from them." TheIceMan
- Dragonbet "I was initially impressed by the football in play market" Boogiebear
- QuickBet "Good sign up offer with boosted odds" Jeff1234
- Mr Luck "Good prices. The platform is very easy to navigate" Robtouptet
- Fun Sports "User friendly design and range of promotions make it a solid choice for football" MaManE
- PlanetSport Bet "Been playing here a while - really reliable sportsbook" Davehaines86
- Betano "One of the best sites for football betting" Mihaylov
- Priced Up "Great range of priceboosts" CJMST380
- Betarno "Decent overall odds, generous welcome bonus."
🆕 Top 10 New Betting Sites
Luke Bradshaw-Lee updates our bookmaker content every day which includes regularly adding new bookies to the lists and comparing them with our existing bookmakers to see if they make any of our top 10s.
This week, the work on existing reviews continues to help you to find the most important aspects of what you are looking for in a new betting site as quickly as possible. If any stand out for a particular sport or bet type then our betting guides are updated accordingly
The below table lists newly added bookmakers to OLBG and you can see the top 10 best rated by the user reviews. Click the links for their full reviews.
| New Betting Sites Reviewed | OLBG Rating | Established | Listed on OLBG | UKGC License |
|---|---|---|---|---|
| Swifty Sports | 4.0 | 2022 | June | 58957 |
| BetMaze | 4.0 | 2025 | June | 39483 |
| Betnero | 4.0 | 2023 | June | 48789 |
| Puntit | 3.9 | 2025 (UK) | May | 39576 |
| London.bet | 5.0 | 2025 | May | 66162 |
| BetTom | 4.0 | 2024 | May | 64959 |
| Mr Luck | 4.4 | 2025 | February | 39483 |
| Quickbet | 4.4 | 2025 | February | 38758 |
| EasyBet | 4.0 | 2024 | January | 39504 |
| Pots of Luck Sport | 4.5 | 2016 | January | 39335 |
| Fruity King Sport | 4.5 | 2019 | January | 39335 |
| Betwright | 4.2 | 2024 | December | 64666 |
| Mogo Bet | 4.0 | 2024 | November | 39335 |
| NagsBet | 4.0 | 2023 | October | 39335 |
| PricedUp | 4.0 | 2024 | September | 1776 |
| NRG.bet | 4.0 | 2024 | September | 63635 |
The Best Betting Sites By Sport
Here is a summary showing the best betting sites for some of the most popular sports in the United Kingdom. Please explore the guides for more details.
⚽️ Best Football Betting Site
Based on our expert analysis, Bet365 is ranked as the best football betting site due to its
- unparalleled in-play betting options
- extensive global market reach
- superior cash-out and bet-builder facilities
- top odds and a wide range of betting markets
Best for Football
Bet365 is rated the top football betting site for its in-play options, extensive markets, superior cash-out, and bet-builder features.
- Best In-play Football Betting Best Cash out on Accas Best Bet Builder
"I like bet365 for football betting because they have bonuses on the Bet Builders which are not matched elsewhere. I also like betting on the transfer market and bet365 have the best coverage" Jake Ashton, OLBG News Manager.
Explore more in the complete football betting sites analysis.
🏇 Best Horse Racing Betting Site
For the best horse racing betting site, bet365 stands out with
- top odds
- frequent promotions
- best odds guaranteed
- extra places for each way bets
#2 for Horse Racing
bet365 with best odds guaranteed and generous extra places top the list of best horse racing betting sites
- great all round horse racing coverage
"I always find myself going back to bet365 for horse racing betting. The combination of best odds guaranteed and enhanced place terms puts them above the others" Richard Moffat, CEO at OLBG
For the full comparison guide and top 10 sites see our guide to the best horse racing betting sites
Other Sports - Best Betting Sites By Sport
These are the winners for best betting site for each of the sports. You can see the detailed analysis by clicking on the links below and going into the full guides.
- Darts William Hill
- Golf Star Sports
- Tennis bet365
- F1 32Red
- Snooker Coral
- Boxing William Hill
- Greyhounds bet365
- Rugby Unibet
- Esports Midnight
- NFL 888Sport
- Basketball bet365
- Ice Hockey 10bet
- Baseball 888Sport
- UFC & MMA bet365
- Virtual Sports Quinnbet
- Aussie Rules bet365
- Cycling Betway
- Cricket Betway
- GAA Boylesports
- Speedway bet365
- Handball BetVictor
- Volleyball bet365
Best Betting Site by Bet Features
We have also reviewed all betting sites listed at OLBG by features as well as sports. These are the top picks for each category, and links to the full comparison guides.
🤝 Best Betting Exchange Site - SMarkets
📊 Best Sports Spread Betting Site - Sporting Index
💸 Best Bookmaker for Cash Out - bet365
🔨 Best Betting Site for Bet Builders - bet365
🔄 Best Betting Site for Live Betting (betting in play) - bet365
🔝🏇 Top Best Odds Guaranteed Bookmaker - Copybet
Our anaylsis has also found you the best bookmakers for each of these areas
📈 Providing the best odds - bet365
💰 Acca insurance - Betfred
🍀 Lucky 15s - Betfred
📺 Live Streaming - bet365
⚽ Football Accumulators - bet365
How To Choose The Right Betting Site For You
If you want to choose your own betting site rather than follow our recommendations then you need to know what to look for. We recommend that you carefully consider the following factors and assess whether the betting site you are thinking about is
- Trustworthy
- Reliable
- Low Risk
- Reputable
- Player Friendly With Their Terms and Conditions
- Has Everything Else You Want!
🔒 Trustworthy Betting Sites
There are over 100 online bookmakers licensed to operate in the UK. We only list UK licensed bookmakers to UK traffic on this site and if you live in the UK we would advise that you don't bet with any bookmakers which aren't licensed by the UK Gambling Commission as you may have trouble if you ever have a dispute with them.
Table showing top trusted betting sites according to Trustpilot ratings
| Online Betting Site | Trustpilot TrustScore | Number of Ratings |
|---|---|---|
| Matchbook Betting Exchange | 4.5 | 1604 |
| BetVictor | 4.4 | 3045 |
| 10bet UK | 4.4 | 965 |
| NetBet UK | 4.3 | 1459 |
| Spreadex Sports | 3.8 | 806 |
| Kwiff | 3.8 | 3012 |
✅ Reliable Bookmakers
We don't list every licensed UK bookmaker on this page. Some we don't consider to be trustworthy and reliable. This could be for a number of reasons including failing to pay what is owed, changing terms and conditions, having a poor record of customer service.
🟢 Low Risk Betting Sites
There are many new online bookies, some very small companies investing in growing a business in the UK. There are risks betting with small companies as they could potentially come into cash flow problems. However, if they are registered with the UK Gambling Commission, there will be certain criteria they need to meet.
🌟 Reputable Bookmakers
The best way to see this is from user experience. This is why we have collected over 1000 user reviews across the different UK betting sites from the members here at OLBG. Our users will often talk about their experiences with customer services and how any issues they had were dealt with.
👥 Player Friendly Betting Sites
We have spent hundreds of hours trawling through terms and conditions, withdrawal policies, depositing terms for each of the betting sites we list so that we can provide you with all the details. Some bookmakers do make charges for certain withdrawals and you can see that in our reviews.
Everything else you want?
Opening a selection of new accounts and trying them out is an alternative to reading our guides. We are aware that some people may wish to do this and take advantage of the welcome offers available. We update our list of welcome offers daily - you can see them on our free bets page
Bookmaker Deposit Methods
The key to which betting site you use could be down to how you want to fund your account. In this section we explore the popular funding methods for betting sites and then highlight the best site for each deposit type.
Click the links for the full guides, next to which we show you the category winners - the best betting site for that payment method.
Best Pay By Phone Betting Sites - Bet Goodwin
Best Paypal Betting Sites - SBK
Best Apple Pay Betting Sites - bet365
Best Google Pay Betting Sites - William Hill
Best Betting Sites for PaySafeCard - BetVictor
FAQ
FAQs about Online Bookmakers
-
Which are the best UK betting sites?
bet365 is the highest rated sports betting site licensed in the UK according to the OLBG user ratings. The betting sites on this page are ordered by their user ratings so you can see the full list from highest rated to lowest rated.
-
Which new betting sites are good?
New betting sites are starting up all the time and you can see which are good by looking at the user reviews & ratings at OLBG. Our in house team also review all new bookmakers in detail before we add them to the site. So read their reviews too by clicking on the links on this page.
-
Which are the biggest bookmakers?
The biggest online bookmaker in the World is thought to be bet365. The company claims to have the Worlds largest online gambling community with a reported 35million + customers.
Based on global revenue of all betting brands controlled, Entain (includes Ladbrokes, Coral, Bwin) is larger with Flutter (includes Paddy Power, Betfair) next largest.
The big three bookmakers in the UK of Ladbrokes, Coral and William Hill are often referred to being the largest due to having the most retail outlets (high street betting shops). -
Which betting sites give you free bets?
It is rare for an online betting site not to offer a welcome bonus to encourage customers to sign up. You can see a full list of offers on our free bets page.
-
How long does it take to open a new betting account?
We actually time this as part of our review of all new bookmakers we add to OLBG. Typically it takes between 2 and 5 minutes to complete the online registration and deposit funds and place our first bet. This can be delayed if the bookmaker needs to verify identification or funds.
-
What information do I need to open an online bookmaker account
Typically not much more than your name, address and payment details. This is why it is so quick and easy to open an online betting account. The exception though is if paperwork is required to verify your identity. This is understandable though and should be expected on occasions by customers. Bookmakers have very strict ID verification, money laundering and affordability checks which they must adhere to.
-
What deposit methods are available with online bookmakers
For every single bookmaker listed on OLBG we also list all the deposit methods available. Just go to the review page to find out. The vast majority of UK customers deposit funds through debit cards. Many bookmakers do also accept other online payment methods such as PayPal and Skrill. Bookmakers are not allowed to accept credit cards as a deposit method. Make sure you check any welcome offer terms and conditions as the use of some payment methods may mean that you don't qualify for a free bet or bonus.
-
Which is the most trusted UK Betting Site?
According to OLBG ratings, bet365 is the most trusted UK betting site. According to trust pilot ratings 10bet has the highest trust rating followed by BetVictor.
Summary & Conclusion
When looking for the best betting site for you, the key areas to consider are
- ✅ OLBG experts analysis of best sites overall
- ✅ OLBG experts guides to best by sport
- ✅ OLBG experts guides to best by category/bet type
- 💬 OLBG user reviews to see what regular bettors say about their experiences at each site
- 💳 The payment methods which you want to use and which sites support them
- 🔒 How Trustworthy, Reliable and Reputable each site is
The quick summary and conclusion from all our analysis is that these are the best betting sites in each category.
| Category | Betting Site |
|---|---|
| Best Overall | Midnight |
| Top Rated by OLBG Users | bet365 |
| Best New Betting Site | betTOM |
| Best Horse Racing Betting Site | bet365 |
| Best Football Betting Site | bet365 |
| Best Golf Betting Site | Star Sports |
| Best Darts Betting Site | William Hill |
| Best Betting Exchange | SMarkets |
| Best Sports Spread Betting | SportingIndex |
| Best Cash Out Site | bet365 |
| Best Bet Builder Site | bet365 |
| Best Live Betting Site | bet365 |
| Best Site for Best Odds Guaranteed | bet365 |
| Best Pay By Phone Site | Bet Goodwin |
