New Betting Sites Ireland October 2025 | Best Online Bookmakers
Written by Steve Madgwick
Fact Checked by Sam Darkens
Your guide to online bookmakers available in Ireland. New betting sites reviewed & rated by OLBG’s experts & community so you can find the best bookie for you. Updated October 2025
- Modern user interface
- Excellent Customer Promotions
- Constantly Increasing Range of Sports
- Free Bet Promotions
- Super Fast 1 Click Betting
- Well Designed and Intuitive Sportsbook
- Simple Welcome Offer
- Most Exciting Betting Site Launch in a Decade
- Live Odds Comparison - You can see if you are getting the best odds
- Fantastic football offering
- Plenty of bet boosts across most sports
- One of the best bookies for Best Odds Guaranteed
- Weekly Free Bet Club
- Odds boosts across sports
- Placepot Guarantees (up to £1M)
- Low Minimum Deposits
- Football and Racing Money Back Promotions
- BOG and Extra Places on UK and IE Racing Daily
- Money Back Promotions
- Bet Maker To Build Your Own Bets
- In Play Offering On A Host Of Sports
- Promotions & Loyalty Club
- Any Bet Can Have Odds Kwiffed
- Surprise Bets Appearing in Cash Out
- Excellent Weekly Promos
- Exceptional Customer Service
- Strong Horse Racing, Greyhound, and Football Betting
- Great Irish Rugby Odds
- Fantastic Betway Free Bet Club
- Leading Bookmaker for eSports Betting
- Great Politics and Specials betting.
- Excellent odds across multiple sports.
- Discover Unique Betting Markets
- Win More On Correct Predictions
- Open and Close Spread Bets When You Choose
- Low Minimum Deposit
- Best Odds on Irish Racing and Football
- Fantastic Promotions for Account Holders.
- On Site Football Statistics
- Brilliant Acca Insurance Feature
- Horse Racing and GAA Specialists
- Fantastic value on MMA Markets
- Huge Range of Promotions for Registered Customers
- Weekly Acca Price Boosts to get more for your money
- New for Irish Users
- Top-Tier customer service
- Huge range of promotions across multiple sports
- Speedy Withdrawals
- Keen Horse Racing Focus
- 20 Years of Betting Experience
- Brand New License for 2025
- AK's BIG PRICES - market leading prices on the biggest events
- Multiple Football Bet Boosts
- Great e-Sports Enhanced Offers
- In-Play and Live Stream Specialists
- #Your Call/Build Your Bet
- Huge Market Depth on Every Sport
- Low Min Deposits and Fast Withdrawals
- Bang On GAA coverage
- One of the Best Football Betting Sites
- Live Streaming and In-Play Esports Betting
- Up to 100% Price Boosts
- Daily Offers With Super Odds
- Bet Referral - Don't get restricted, get referred!
- Best Bet Builder Product
- Best Bookie for Football Betting
- The Worlds Leading Online Bookmaker
- Great Betting Odds
- Biggest Range of Sports Available
- One Account for Sports Betting and Casino
- 2% Commission Rate
- Best Alternative to Betfair
- Great Odds, Sometimes Better Than Betfair
- Excellent Welcome Offer
- Established 2001 in Cork
- Fully Licensed for Ireland
- Your Odds Bet Builder
- Excellent Live Streaming Service
- Free Bets last longer than with most other bookies.
- Next Level Online Betting Experience
- Fantastic Football Statistics Section
- Amazing Odds for Premier League Football
- Fantastic Odds
- Fast and easy to navigate
- Plenty of daily promotions and free bets
- Odds Boosts Every Day
- Same Day e-Wallet Withdrawals
- Secure, Trustworthy and Respected
- Superb Smarkets Betting App
- Better Odds With Low Commission Rates
- Smarkets Deposit and Withdrawal Information
- Extensive Banking Options
- Superb Live Betting Options
- Popular and Niche Sports all Covered
- Really good football betting
- Decent live and in-play betting
- Great coverage of smaller sports
The Best Betting Sites In Ireland
Below is a summary of why each of these best betting sites has been rated highly. Visit the individual bookmaker review pages for each bookie's full review and to read the thoughts of the OLBG members or visit the free bets page for info on the latest bookmaker offers.
In addition to providing comprehensive sports betting guides for Irish players, we also have sections of the site dedicated to the UK, many of which remain viable for Irish punters.
1. TalkSPORTBET
- Plenty of bet boosts across most sports
- Fantastic football offering
- One of the best bookies for Best Odds Guaranteed
Talksportbet is an online betting site renowned for its football-focused, in-play betting expertise and superb bet builder, which is available for Irish-based customers.
Operating under the BetVictor platform, it has been praised for its extensive range of bets and user-friendly interface. While it shares similarities with BetVictor and Parimatch, Talksportbet offers unique, football-centric promotions, catering specifically to football enthusiasts and providing an engaging and tailored betting experience.
Pros
- Top-notch football betting options
- One of the best for BOG betting on horses
- Bet Boost Specialists
Cons
- Not yet as established as bigger brands
- Very similar to BetVictor and Parimatch
- Some users unsure of radio station and betting brand link
2. Quinnbet
- Excellent Weekly Promos
- Strong Horse Racing, Greyhound, and Football Betting
- Exceptional Customer Service
Pros
- Great site for promotions with weekly options
- A top choice for NFL and NBA betting [Scores high in our guides]
- Strong free bet club still available
Cons
- No live streaming is available
- Good odds but not market-leading
- Specials markets are quite limited
3. SBK
- Most Exciting Betting Site Launch in a Decade
- Live Odds Comparison - You can see if you are getting the best odds
- Simple Welcome Offer
Pros
- Amazing live odds comparison function
- Very good political betting options
- A significant player for great odds which is often missed in reviews
Cons
- Only available on mobile
- No BOG on greyhound betting
- No bolt-on casino or virtual sports betting
4. LiveScoreBET
- Football and Racing Money Back Promotions
- Low Minimum Deposits
- BOG and Extra Places on Racing Daily
Pros
- Lots of price boosts on various events
- Baseball betting is a standout area
- As the name would suggest, live betting is strong as well as live streaming.
Cons
- Not much on the promotions side of things
- Better bet builder providers are available
- BOG only available from 10am
5. BetVictor
- Best Odds on Irish Racing and Football
- Low Minimum Deposit
- Fantastic Promotions for Account Holders.
Pros
- Often, the best odds on football and horse racing
- A low minimum deposit of €5
- Top 3 betting site for BOG and Bet Builders
Cons
- Only horse racing on live-streaming
- Overuse of promotions can lead to restrictions
6. Kwiff
- Surprise Bets Appearing in Cash Out
- Any Bet Can Have Odds Kwiffed
- Promotions & Loyalty Club
Pros
- Unique Kwiff price boost function up to 2000x the odds you take
- Loyalty Club offers free bets
- Suprise bet, with cash payouts
Cons
- Most sports are covered, but niche events limited
- The different platform might take a little getting used to
- No best odds guaranteed
7. FAFABET
Pros
- Free bet club sets them apart from others with daily options
- Top-rated best odds guaranteed offering
- There is an amazing range of sports and live streaming on horses and dogs.
Cons
- Market depth could be better on some sports
- Just outside our top 10 for live betting options
- Not as many cricket events covered as there could be
8. Unibet
- In-Play and Live Stream Specialists
- Multiple Football Bet Boosts
- Great e-Sports Enhanced Offers
Pros
- Possibly the easiest of all sign-up processes
- Low €5 minimum deposit
- Free bet club for in-play betting fans and best odds on bet builders
- Best site for basketball betting
Cons
- Odds on niche sports could be better
- Only 9th in our best horse racing betting sites list
9. Boylesports
- Brilliant Acca Insurance Feature
- Horse Racing and GAA Specialists
- On Site Football Statistics
Pros
- Brilliant football betting options and the BEST acca insurance product available
- Entertainment and specials are fantastic
- Under-rated online bookmaker
Cons
- No early retirement or bet builder options on tennis
- Limited eSports betting options
- App is better than desktop but that could be a positive
10. Tonybet
- Super Fast 1 Click Betting
- Well Designed and Intuitive Sportsbook
- Free Bet Promotions
Pros
- Great design and intuitive with 1 Click betting options
- Lots of free bet promotions
- Very competitive football betting odds
Cons
- Not as well-known as other brands
- Limited customer support hours
Top rated bookmakers by OLBG Users
OLBG users have been rating and reviewing bookmakers since 2002, providing trusted, first-hand experiences that shape our rankings and help you choose the best betting sites.
🆕 New Irish Betting Sites Update
We showcase the best new Irish betting sites daily, with expert-reviewed analysis, updates on new and existing brands.
New Betting Sites News Today.
Luke Bradshaw-Lee updates bookmaker content weekly and provides expert insights on newsworthy topics for accurate, current information.
What The Expert Says
Advantages of Considering a New Bookmaker
Exploring new betting sites in Ireland can help you find fresh bonuses, new features, and surprise markets with competitive odds. We try to avoid listing any with the cons you see below.
Pros
- Latest tech: live streaming, cash-out, mobile.
- Generous welcome offers, free bets, promotions.
- Clean, modern design and a fresh look.
Cons
- Unproven track record; check license/regulation.
- Fewer markets than established betting sites.
- Limited customer support, slower problem resolution.
New Betting Sites OLBG Have Reviewed
We review numerous betting sites each year, adding only those deemed worthy for OLBG readers. Some may have launched years prior.
New Betting Site Reviews in 2025
Our list features newly added bookmakers to OLBG. Our expert reviews cover all aspects, comparing them to top industry leaders.
| New Betting Sites Reviewed | OLBG Rating | Established | Listed on OLBG |
|---|---|---|---|
| Swifty Sports | 4.8 | 2022 | June |
| Fun Sports | 4.5 | 2018 | June |
| Interwetten | 4.8 | 1990 | May |
| Winissimo | 4.5 | 2019 | May |
| Nagsbet | 4.2 | 2024 | February |
Best Betting Sites By Sport
Here is a summary showing the best betting sites for some of the most popular sports in Ireland. Please explore the guides for more details.
⚽️ Football
Based on our expert analysis, Bet365 is ranked as the best football betting site due to its unparalleled in-play betting options, extensive global market reach, and superior cash-out and bet-builder facilities. These facilities cater specifically to the needs of football betting enthusiasts. This comprehensive site provides top odds and a wide range of betting markets, making it the go-to platform for many bettors.
Bet365 leads the way, but William Hill offers vast league coverage. Betway is reliable, while Matchbook provides sportsbook and exchange options. Explore more in the complete football betting sites analysis.
I like bet365 for football betting because they have bonuses on the Bet Builders which are not matched elsewhere. I also like betting on the transfer market and bet365 have the most.
The Best Football Betting Sites in Ireland
🏇 Horse Racing
For the best horse racing betting site, Quinnbet stands out with top odds, frequent promotions, best odds guaranteed, and extra places in major races. OLBG users praise its ease of navigation, making it a friendly choice for bettors seeking great odds and options.
Best Horse Racing Betting Sites in Ireland
🎾 Tennis
Bet365 is the top tennis betting site, offering extensive event coverage, live streaming, in-play betting, promotions, and bet builder options. Its retirement guarantee ensures refunded stakes for retired players. - Take a look at Midnite providing Live Streaming and bet Builders too!
- Modern user interface
- Constantly Increasing Range of Sports
- Excellent Customer Promotions
The Ultimate Guide to Tennis Betting Sites in Ireland
⛳️ Golf
Betfred is the premier bookmaker for golf betting with exceptional promotions, extensive markets, and impressive in-play options. Its standout feature is the comprehensive statistics for events, positioning it as the top choice for golf enthusiasts.
Best Irish Bookmakers for Golf Betting
🏎️ F1 & Motor Racing
For the ultimate F1 betting experience, William Hill is the best choice. It excels in providing top-notch odds, various markets, and live betting options.
The Top Motorsport Betting Sites 2025
OLBG Bookmaker Reviews - How The Ratings Work
Every user that leaves a review for a bookmaker since 2002 has been asked to leave comments as to the strong and weak points of the bookie and leave a star rating out of 5 overall.
We encourage both good and bad points of view so long as they are not libellous in any way, or refer specifically to an ongoing dispute, which may in time be resolved.
The top bookmakers will be scored in excess of 4/5 on the ratings and this coming from many hundreds of reviewers we are confident that it is a very good representation of what a new customer may expect upon registering a new account and using the bookie site.
You too are encouraged to leave a review for any bookmaker you have used previously or one that you may join through the pages of OLBG so as to help potential future readers of the bookmaker review pages.
How OLBG Reviews and Rates Online Bookmakers
The editorial process for each review is detailed and thorough. The full review process takes a minimum of a month from start to finish and involves more than 10 experienced reviewers along with dozens of regular sports bettors. This is a breakdown of our review and rating policy.
STEP 1 - Full Review By An Experienced Content Writer
One of our experienced in house writers will spend a minimum of two weeks reviewing a betting site, placing a minimum of 10 bets (often more) and trying out different sports, markets and features. All of our reviewers have bet online for over 10 years and at numerous betting sites, allowing them to compare and contrast with their own personal experiences.
These are some of the factors which our in house team review for each betting site we list at OLBG
- Customer Support
- Banking & Payment Options
- Site usability
- Mobile site & mobile app usability
- Range of sports covered
- Range of markets covered
- Types of bets accepted
- Odds offered
- Promotions & Offers for existing customers
- Initial bonus or free bet terms
- User experience
- Ease of registration & Account Verification
- Live betting offering & live streaming
- Maximum pay outs
STEP 2 - Our Review Panel Rates Each Bookmaker
During weeks three and four, the members of our 10 strong review panel will test out the site and along with our main reviewer, provide a rating out of 5 stars. These form the base rating for the betting site. The panel will also review what was written by the initial reviewer and add their own feedback to improve the content, spot anything the reviewer may have missed or just highlight areas they are particularly impressed with (or not!). This is extremely valuable as each member of the panel will have a different way of betting, different sports, bet types, markets they like to bet on. During this stage we conduct fact checking and editing too.
STEP 3 - OLBG Members & Regular Sports Bettors Carry Out Their Reviews
Once we have a full written review and a base rating from the panel, the OLBG members are then encouraged to try out a new betting side and provide their rating and feedback.
At OLBG we gather reviews and ratings for all bookies from regular sports bettors so that you can compare and understand which betting sites may be best for you. You can read through the hundreds of bookmaker reviews and see what real users say about the bookies which they use. Reading real life experiences is the best way to learn about which online betting sites may be best for you.
Our members are asked to rate each of the bookmakers out of 5. You will see that we have listed 100s of reviews for Irish betting sites and we add new reviews all the time. The most popular bookmaker reviewed has over 1000 ratings and at the time of writing a score of 4.4/5. This is the average rating for this betting site from all the user reviews.
If you go to the specific bookmaker page, for example bet 365 bookmaker review you will be able to read each of the individual reviews which make up this rating. You will see for this bookmaker that most of the reviews are 5 star.
We publish all betting site reviews unedited as long as they do not contain any swearing, potentially libellous content or individual specific dispute content. Where users have individual and specific disputes with online bookmakers we feel that they should discuss these direct with the bookie, rather than creating a review. OLBG has always been happy to offer help and advice in dealing with such disputes
There are many discussions on our forums where fellow members also offer their help and advice. We do however always encourage intital dialogue with the bookmaker concerned. IBAS can help with disputes with online bookmakers , they are the independent betting adjudication service to go to when users dont feel that their complaint has been resolved by talking directly with the bookmaker.
STEP 4 - Regular Updates and Improvements
We update every review every month. We read every single new member review and this helps us to understand if a site has improved or changed. We can use this recent feedback to update the core review content.
We will also regularly ask the operator if they have made any significant changes or improvements and update the review accordingly. If any of these changes are significantly large such as a site redesign or a major new sport being added, then that will trigger a full new review process and we will re assess the bookmaker, going back to step 1.
You can be confident that his rigorous process is carried out with all bookmaker reviews.
STEP 5 - Detailed Comparison
We contrast and compare the top bookmakers in detailed comparison guides covering the best sites for different sports and bet types. This is where we can highlight findings from our detailed reviews and the review team can work together to discuss which operators come out on top and which ones don't make the grade.
So altogether this ads up to 100s of hours of work by dozens of experts, all to help you to find your next betting site.
Why a bookmaker may achieve a high rating at OLBG
We have reviewed all the bookmaker reviews submitted to OLBG to try to understand why our members may rate a bookmaker highly. These are some of the key reasons.
- 🎯 Great odds
- 🎁 Genuine Offers and Promotions that are accessible - Either Welcome offers or existing customer promotions
- 📺 Live streaming of favoured sports, both local, national, and international.
- 🏐🏉⚽ A good range of event and market availability. Especially on GAA, Football, and Irish Horse Racing.
- 👍 Excellent customer service, and easy contact such as a live chat service. Especially if responsive
- 🎰 In Play Betting, especially backed up with in-play stats
- 🐎 Early odds on Ante Post Markets, pre-match and next day Irish racing
- ✅ No restrictions on stakes or closure for accounts that win.
Why online bookmakers are rated poorly by OLBG
These are some of the key reasons given by OLBG members for giving low bookmaker review ratings.
- 👎 Low-Value welcome offers, or unrealistic turnover requirements
- 🐭 More than a couple of clicks to find popular and simple betting markets
- ❌ Limited Promotions or offers, especially if #4 is also true
- 📉 Uncompetitive betting odds
- 📺 Limited event or market coverage on popular or televised events.
- 🚫 No Live Chat service or unresponsive contact methods
- 📏 Stake and account restrictions, particularly on low-level staking
- 🕐 Long Withdrawal times or worse, withdrawal fees.
Who Created, Edited & Fact Checked The Content On This Page?
At OLBG, our dedicated team of sports betting experts brings years of hands-on industry experience to ensure every piece of content is accurate, insightful, and easy to understand.
From reviewing the latest betting sites in Ireland to analysing features, functions and promotions, each team member plays a vital role in helping you.
The Experts Behind OLBG's Betting Sites Comparison Content
Our team’s deep industry knowledge ensures OLBG remains a trusted resource for betting site comparisons. Every piece of content is carefully crafted to deliver accurate, up-to-date, and user-friendly insights, something our audience relies on.
👨💻 Betting Sites Experts
With years of experience in sports betting, a keen US sports and football fan, Luke has reviewed hundreds of betting sites, and deal with our customers to understand fully what people are looking for in a betting site.
Luke Bradshaw Lee
- Your Sports Betting Guide 👍
Our Experts specialise in finding the best options depending on the way you like to bet, they contribute to the reviews and create easy-to-follow guides. Their detailed analysis ensures each article is accessible to all levels of expertise, helping users understand the best site for your betting preferences.
James Banting
Expert Guide
Andy Powell
Expert Guide
Steve upholds the quality of every article published on OLBG. He meticulously reviews each guide for clarity, accuracy, and readability, ensuring our content remains engaging, trustworthy, and aligned with our readers’ needs.
Steve Madgwick
Editor-In-Chief
In addition to their industry backgrounds, our contributors are regular sports bettors with extensive first-hand experience signing up to and using multiple online betting sites. That real-world knowledge helps us deliver content that’s not only expert-led but genuinely helpful.