The Best Football Betting Sites

Looking for the best football betting site? Whether you are a beginner or a pro, we have the perfect site listed right here for you, and you may be able to grab a welcome offer into the bargain!

Top Pick 1

4.7 / 5

150 ratings

Ranked #1 for Overall Football Betting

The biggest online bookmaker in the world has everything any punter could need. Standout bookmaker for football odds and betting.
You can read our review here!

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About bet365

If you want great odds on Football or Horse Racing, the OLBG Odds Comparison has shown BetVictor to provide some of the best odds in 2022

bet365 Key Facts

  • Ranked #1 for Football Betting
  • Ranked #1 for Bet Builder
  • Best Cash Out Product
  • Maximum Bonus: -
  • Offer Type: New Accounts
  • Sports Betting Offer

See the offer & Join!

Our Top 10 Online Football Betting Sites

This is our ultimate Guide To Football Bookmakers. Within this article, you will find the best betting sites to suit the type of football betting you prefer. You can find numerous free bet offerson the 'Best for..' article pages and throughout this one.

Top Pick 1

4.4 / 5

1018 Ratings

Ranked #1 for Overall Football Betting

Top rated by OLBG users for years. Ranked as best bookie in more categories than any other. Click 'see offer' for latest account opening offer 18+ t&c's apply, #ad

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  • Best Football Bookmaker
  • Rated #1 By OLBG Users
  • Rated #1 For Request-a-Bets
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4.1 / 5

162 Ratings


100% Trusted and established betting brand offering WHTV live sports streaming on one of the easiest betting apps you'll wish to find with big event promos.

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  • Super Promotions on the Biggest Sporting Events
  • #YourOdds Bet Builder
  • Free Sports Streaming from WHTV
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4.0 / 5

148 Ratings


Early Payouts, Money back specials and crazy promotions on big sporting events, Paddy Power offers a rewards club and fabulous football betting options.

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  • Great Sports Betting Coverage and Options
  • Loyalty Rewards Club
  • Paddy Power Daily Fantasy Sport
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4.0 / 5

228 Ratings


A fantastic sportsbook with the #1 Rated Weekly FREE BET CLUB. Free Jackpot predictor games with huge prizes and superb eSports betting too.

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  • Best Bookmaker for eSports at OLBG
  • Free Jackpot Predictor
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4.1 / 5

248 Ratings

Best odds for Horse Racing using Betfair Sp, the exchange is perfect for traders and getting huge odds on outsiders. Seamless sportsbook use and a cracking Casino, Betfair has everything with one registration.

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  • Ranked #1 For Footy Accumulators
  • Bigger Horse Racing Odds with Betfair SP
  • Must have account for Arbitrage Betting
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3.7 / 5

48 Ratings


10Bet offers a huge range of leagues for football betting, and some very competitive odds. As well as excellent promotions for registered customers.

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  • Fantastic Odds
  • Fast and easy to navigate
  • Plenty of daily promotions & free bets
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4.3 / 5

177 Ratings

Rated #1 Betting app and often best odds to be found on football and racing. Low minimum deposit and great welcome offer to try BetVictor as your online betting site.

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  • Regularly Best for Football & Horse Racing Odds
  • Low Minimum Deposit of £5
  • Ranked #1 Betting App in Our Tests
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4.2 / 5

66 Ratings

Parimatch offer live betting on more than 20 sports in 60 countries, with over 200 leagues and 600 sporting events, every day, 24 hours a day. With stats and analysis Parimatch is more than just betting

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  • Serious eSports Coverage
  • In-Play Betting Specialists
  • Racing and Football Offers
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3.8 / 5

35 Ratings

In-Play football stats are great for helping to make in play bets. Full and Partial cash out means you really can enjoy football betting with Betiton

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  • New Sports Betting Site
  • Great In-Play Football Stats
  • Full and Partial Cash Out Options
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3.7 / 5

20 Ratings

Top 3 Football betting site, and the best eSports coverage from any UK Bookmaker online. Check out LVBet who have raced to become one of the best online bookies in the UK Today

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  • Large portfolio of slot games
  • Daily promotions and tournaments
  • PayPal as an accepted payment method
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Choose a football betting site for the way you like to bet.

Choose a bookmaker for more info, or the 'best for' category for details on all bookmakers in that category:

Bookmaker Best For
Best Overall Football Bookmaker
Betting Markets
Best Acca Insurance
Best Free Bet Club & Acca Boosts
Best for BTTS 'yes'
Best Football Live Streams

This table is a quick representation of the best football betting sites based on your football betting style.

The rest of this guide will go through in detail each of the areas and explains the research undertaken to produce this list of betting sites,

For more details on Best Acca Insurance, for example, simply click the text in the table to go to the complete guide for acca insurance bookmakers.

Which Bookmaker has the Best Football Odds?

bet365 is consistently the best odds for football. Adding less margin to the book, bet365can offer better odds to their registered customers than other online bookmakers. bet365 has proven to have the best odds more often than any other bookmaker in our independent football odds comparison tests.

Do you know who offered the best odds more often last month on football?

Our odds comparison below shows which bookie would have won you more!

The table below is the odds comparison for several bookmakers for football odds last month. We record football betting odds every day from a range of top bookmakers and betting markets. This table displays how often and who, in percentage terms, has offered the best football odds throughout the month.

Best Odds Bookie Rank for Football

How often and who in percentage terms has offered the best football odds throughout the month.

(*) Data based on a daily snapshot of 888Sport, bet365, Betfair, BetVictor, Paddy Power, Betfred, Betway, Ladbrokes, Unibet & William Hill during May 2022. Odds were sampled for the Full Time Result market from all popular events where all bookies had odds available to determine if a bookmaker had outright or joint best odds.

If you are a punter looking for great odds on teams to win their matches, then always check the ranking on this table for the best football bets.

Best Football Odds More Often

Getting better odds more often, even by fractions can make a huge difference for football accumulator returns. See just how much in our guide:

Best odds comparison Info

There are many other criteria by which punters might judge a bookie to be one of the best bookmakers for football betting and those will be addressed below.

bet365 Offer More Football Leagues to Bet on Than Any Other Betting Site

bet365 are in a league of their own with no fewer than 137 different leagues on offer for betting as of August 2019. That's without domestic cup competitions which are also available and numerous!

How Many Football Leagues Does Your Bookmaker Offers?

You'll struggle to find a bigger selection of football matches to bet on than at bet365. They offer betting opportunities from more leagues in more countries than anyone else.

Winner 1

4.4 / 5

1018 Ratings


Top rated by OLBG users for years. Ranked as best bookie in more categories than any other. Click 'see offer' for latest account opening offer 18+ t&c's apply, #ad

Read Our Review
  • Best Football Bookmaker
  • Rated #1 By OLBG Users
  • Rated #1 For Request-a-Bets
Read Our Review

The level of football coverage amongst bookies these days is excellent but bet365 really take it to another level. They offer the best football bets in Finland, Gibraltar, Macau and El Salvador and even in the more popular countries that people bet on bet365 cover an amazing depth of leagues.

There are 5 Italian leagues to bet on and in Germany you can bet on regional leagues and even the U19 Bundesliga.

William Hill Have More Football Betting Markets

Despite offering fewer league in the comparison above, William Hill is one of the top football betting sites when it comes to the number of markets on offer for the top games. You can often find around 250 markets in total for a popular Premier League game.

Coral is a strong player in terms of markets on the top matches with over 150 markets available on the bigger games.

Again Bet365 is a great bookie when it comes to the choice of markets. They offer over 120 markets on the big Premier League matches and that's with markets such as Asian handicap and goal line, of which there are usually around 15 variations of each, counting as just one market.

That compares well with Paddy Power who will have around 110 markets, and also BetVictor, Betfair and Ladbrokes who usually offer around 100 markets.

Non Premier League and European Match Markets

William Hill offer a great range of markets in Europe

William Hill football betting is extensive across European leagues.

Taking a Serie B game between Benevento and Spezia in Feb 2020 as an example, William Hill and Bet 365 were out in front on markets offered, as you can see by the list below.

  • William Hill (98)
  • bet365 (92)
  • Betway (76)
  • Ladbrokes (68)
  • Coral (68)
  • Paddy Power (66)
  • Betfair (60)
  • Bet Victor (43)

All the bookmakers covered the main markets. Where they differed were the range of options within those markets and supplying more obscure markets.

Football Betting Site Promotions

The football betting market is a very crowded place so bookies have to make offers available to football bettors in order to attract more bets. These are some of the most popular football betting offers:

Acca Insurance Refunds - What is Acca Insurance?

Acca Insurance is a promotion that bookies offer that sees stakes refunded (sometimes as a free bet, sometimes as cash) if exactly one selection lets your football accumulator down. In order to qualify for acca insurance you'll have to include a minimum number of selections in your bet (often 5).

Acca insurance dramatically decreases the risk of losing with football accas and is therefore extremely popular. The exact terms of the acca insurance should be checked on the bookmakers' websites before placing any bets. The following bookmakers offer the best acca insurance:

  • Paddy Power
  • Sportingbet
  • Ladbrokes
  • William Hill
Best Acca Insurance Bookmakers

28 bookmakers offering acca insurance have been analysed and tested and we've got an outstanding winner.

Read the Acca Insurance Guide

BTTS Betting Sites

Not a promotions as such but rather a football betting market, Both teams to Score is a very popular bet type that is often combined with special promotions around big events. Take a look at the best BTTS Betting sites for more information

Cash Out Betting Sites

Cash out is the weekend staple for football accumulators. Some football betting sites offer better cash out options than others, so it is always worth doing some research into Cash Out betting sites to ensure you are using the best option for you.

Edit Your Bet

One football offer that goes one step further than cash out is the edit your bet feature. This allows you to remove selections from your bet after the events have already started. Obviously you will pay a penalty with the odds of your bet but it can be useful in turning losing bets into winning bets. Bookmakers that currently offer this facility are:

  • Bet365
  • Ladbrokes

Price Boosts and Enhanced Odds Betting Sites

Every weekend you will find football betting sites offering enhanced odds and some price boosts available for the games and markets you want to bet on. Never is this more prevalent than when England is playing. Finding enhanced odds on England bets is super easy during things like the Euros or the World Cup, both in qualifying and the finals themselves.

Certain bookies offer some regular and huge offers for football betting. The best-enhanced odds offers tend to be reserved for those opening new accounts with punters often able to obtain odds around the 10/1 mark for a selection that was previously odds on.

Bookmakers that regularly offer huge odds enhancements for new customers:

  • Paddy Power
  • Betfair
  • 888Sport

Smaller odds enhancements are also available for existing customers with some bookmakers. The bookmaker will usually group a certain number of selections and boost the odds by somewhere in the region of 10%-25%. These price boosts can be great but you may find yourself betting on a selection you don't particularly fancy. Price boosts can also be found on single selections too.

Bookmakers that regularly offer enhanced odds for existing customers:

  • William Hill
  • Ladbrokes
  • Betway

bet365 best for Live Streaming

As football is such a huge sport for both bookies and punters it is no surprise to see a great level of coverage when it comes to live streaming betting sites.


bet365 has an excellent live streaming service for use as long as you have a funded Bet365 account.

Did you know?
  • Geo-restrictions apply.
  • To use the Live Streaming service you will need to be logged in and have a funded account or to have placed a bet in the last 24 hours.
  • For UK/Ire horse racing simply place a bet of at least £0.50 win or £0.25 each-way on your selection to watch that race.


Betfair has a decent range of football offered in their live streaming services with 8 European Leagues (the only major league is Spain's La Liga) and they also have a good range of non-European and also International football on offer. Like Bet365, when it comes to football streaming you'll only require a funded Betfair account to access the feeds rather than having to have had to place a bet on the actual event.

William Hill

William Hill have a good selection of European Leagues on offer including Spain's La Liga, Germany's Bundesliga and France's Ligue 1 as well as a great range of International matches and football from around the world. In order to watch William Hill's live streams you just need to have a funded account or to have placed a bet in the past 24 hours.


Ladbrokes only have 6 European Leagues on offer but that does include Spain's La Liga and Italy's Serie A so there is some quality action available. Ladbrokes also offer action from around the world and a selection of international matches too. If you want to watch live streaming at Ladbrokes you just need a funded account or to have placed a bet in the past 24 hours.


Unibet has a very good live streaming service with Spain's La Liga, Germany's Bundesliga, Italy's Serie A and France Ligue 1 all included alongside other European leagues, leagues from other continents and international football. You can watch live football streaming free with Unibet if you have a funded account.

There is nothing better than being able to watch your team and bet live at the same time

One of the most important considerations when watching a live stream of a football match on a bookie website is that the 'live' stream is actually likely to be delayed by around 10 seconds so if any odds look too good to be true it is probably because a goal has already been scored but has not yet gone in yet on your stream.

Which Bookie Has The Best Mobile App?

The greater majority of football punters now make their bets on their mobile phone. This mainly for convenience and there is a wide choice available. The best are rated in the relative app stores [scores below], but we have an up-to-date football betting app article, that provides information on the latest offerings from all football betting sites.

Football Bookies Related Questions [UK]

  • Which betting site is best for EPL games?

    In terms of the number of different bets you can make on a single game on football, bet365 are the best betting site for EPL football betting. They cover more different types of markets than any other site. That said, most online bookmaker sites will provide more than enough markets for the every day football punter or weekend accumulator player.

  • Can you make money betting on football?

    It is possible to make money from betting on football but with the caveat that you have to pick winning bets. Selecting a good bookmaker offering good odds on your football bets will also help, but you should always remember to only bet what you can comfortably afford to lose. 

  • is bet365 good for football betting?

    bet365 are a great site for football betting offering coverage and markets on more football leagues from around the world than any other online betting site. If you want to bet on some marginal European lower leagues then bet365 probably have them covered and will offer at least the full time result markets.

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