Expert's Profile
I break betting odds news as it happens, so you’re never left behind when the market moves or a top offer lands.
I specialise in being first to spot movement in the betting markets and helping you react before everyone else does.
From football and politics to reality TV and niche specials, I track odds shifts across all sports and current events. When something big moves, I break the story fast, giving you an early edge before prices settle or value disappears.
I also flag betting offers that align with what’s happening, whether that’s boosted odds or a value deal for the way you like to bet. My goal is to help you stay ahead and avoid poor value in fast-changing markets.
I’m not here to tell you what to bet on.
I’m here to show you what’s moving, why it matters, and how to act on it while it counts.
“Markets move quickly. I help you move quicker"
Jake has been quoted in many online news publications for his views on betting odds for various niche markets
The New York Post requested Jake's opinion in the entertainment sphere when it picked up on his story about Travis Kelce and Taylor Swift and used it in the famous publication.
Jake is at the forefront of betting speculation on who the next James Bond may be after Daniel Craig left the role. He is quoted regularly as he is on top of all the betting market moves.
Jake's view on the discussion and betting on who the next presenter of Bake Off would be subsequent to Matt Lucas's departure
Niclas Fullkrug's next club destination has become a significant talking point in the football betting world.With odds indicating an 80% chance, any Italian club, particularly AC Milan, is currently a strong favourite at 1/4.This market movement reflects Milan's ongoing but...
Continue Reading
Kobbie Mainoo could be leaving Manchester United this January with bookmakers now giving odds on where he could end up.The latest odds position his potential move to the Serie A at 8/13 with an Italian move a potential option.While Manchester...
Continue Reading
Anthony Joshua returns to the ring on Friday night in Miami, taking on YouTuber-turned-boxer Jake Paul in what is being billed as one of the most watched crossover boxing events of the decade.The fight, set to take place in the...
Continue Reading
After a comfortable 2-0 victory over Brentford, Manchester City have surged to the top of the Carabao Cup winner market with bookmakers at 7/4, with Pep Guardiola’s side eyeing another domestic trophy.City were paired with defending champions Newcastle United in...
Continue Reading
After announcing her departure from BBC Radio 2, Zoe Ball has moved to 1/2 favourite with betting experts to become the new host of Strictly Come Dancing, according to the latest odds.With Tess Daly and Claudia Winkleman stepping down after...
Continue Reading
Golfing legend Rory McIlroy is odds-on at 1/2 with Ladbrokes to be crowned 2025 BBC Sports Personality of the Year, with the annual show broadcasting live this evening from MediaCity in Salford.McIlroy’s standout year included a long-awaited victory at The...
Continue Reading
As the countdown to Christmas continues, soap fans are turning their attention to Emmerdale, where the Christmas Day episode is often packed with surprise twists, shock exits, and emotional bombshells.Betting markets have now opened on what we might see in...
Continue Reading
Fresh from lifting the European Championship trophy, Spain have been installed as 9/2 favourites with UK Betting Sites to win the FIFA World Cup 2026, which takes place in North America.Their clinical performances and emerging talent pool have made them...
Continue Reading
The 2026 Royal Rumble marks a major moment in WWE history as the first traditional Royal Rumble to be held outside North America.Taking place on Saturday, January 31st, 2026, in Riyadh, the event forms part of the Riyadh Season in...
Continue ReadingAward-winning content strategist with 12+ years’ experience leading editorial teams across top sports betting brands, delivering high-impact, user-focused content campaigns.
I've spent over 20 years inside the betting industry. I'll guide you to avoid the hype, ignore the noise, and steer clear of the common pitfalls that catch out everyday punters.
