Expert's Profile
I've seen every trick in the book. I'll help you avoid poor value promos and take full advantage of the good ones.
Welcome offers are everywhere, but knowing which ones are genuinely worth your time is harder than it looks. That’s where I come in.
As OLBG’s Commercial Manager, I work behind the scenes with betting and casino brands every day. I analyse their promotions, study how they present their offers, and track how real users interact with them. My job is to understand what delivers value, and what’s more style than substance.
With a background in Experimental Psychology and over seven years’ experience in digital strategy, I know how offers are designed to influence behaviour. I also know the pitfalls punters need to avoid. Complex terms, poor wagering conditions, confusing incentives, it's my mission to help you avoid them.
I use data, user testing, and behavioural insight to highlight the deals that truly benefit you, not the bookmaker.
I’m not here to sell you a bonus.
I’m here to show you which offers are actually worth it and help you get the most from your first bet with a new site.
“The wrong choice could cost you. I’m here to help you spot the difference between a smart offer and a marketing trap.”
As we move into Day 2 of the Cheltenham Festival, famously often regarded as “Ladies day’ but titled "Style Wednesday," the atmosphere intensifies with the exhilarating Champion Chase as the highlight.Bookmakers typically up the ante today, presenting a range of...
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Day 1 of the Cheltenham Festival is here, the most-awaited event in the horse racing calendar; the buzz is as much about the races as it is about the myriad of betting offers. The opening day presents a flurry of...
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Paddy Power's free-to-play Horse Racing game is here for the Cheltenham Festival with the Eliminator giving away a WHOPPING £250,000!Various horse racing betting sites are giving existing offers and games for the Festival with Paddy Power's Eliminator one of the...
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With Cheltenham Eve upon us, the Cheltenham Free Bets train has broken brakes and is rolling at a pace toward the opening race on Tuesday. Bookmakers are clamouring for your business with substantial free bet offers.But many of us don't...
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As expected, top horse racing betting site Star Sports has come out with a unique and stand-out Cheltenham free bet offerfor Tuesday's first day of the Cheltenham Festival.Following their similar offer of betting up to £50 to get a matched...
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The culmination of the Cheltenham Festival is upon us, with Day 4 featuring the illustrious Cheltenham Gold Cup. This finale is a racing spectacle and a golden opportunity to make the most of a plethora of Cheltenham free bets and...
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Day 3 of the Cheltenham Festival, Officially St Patrick’s Thursday, but fondly known as Paddy Day or Guinness Tent Day, is a prime opportunity to take full advantage of Cheltenham free bets and betting offers. Whether stepping into the festival...
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UK Betting Sites are now offering a whole host of new customer specials ahead of the PDC World Darts Championship kicking off on Sunday.AK Bets have their AK's Big Prices available for the World Darts Championship including the favourite Luke...
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Whether you're rooting for either of Manchester's giants or eyeing the Southampton vs Tottenham battle, you can make your bets work harder at some of the top betting sites. Here’s a quick snapshot of some of the best free bets...
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Many slots fans are getting poor payouts or second-rate sites. Wrong choices cost you. I'll match you with the best games and platforms for your style, so you get better value and variety.
I've spent over 20 years inside the betting industry. I'll guide you to avoid the hype, ignore the noise, and steer clear of the common pitfalls that catch out everyday punters.
