Sam Darkens
Expert's Profile

Sam is OLBG's Commercial manager but also a keen sports betting and eSports fan, who also knows all there is to know about online casino
About
Sam Darkens is OLBG’s Commercial Manager, with over seven years of experience driving product growth through data-led strategy. With a background in Experimental Psychology from the University of Bristol, he blends behavioural insight with expertise in web analytics, CRO, and user experience.
Sam plays the key role in optimising OLBG’s product suite and commercial performance, using SERP analysis, funnel reporting, and conversion data to enhance engagement and deliver strategic growth across the platform continually.
💬 Quotes from Sam Darkens
"Understanding the user journey is crucial – it's not just about attracting clicks but nurturing them into a loyal audience."
"The key to conversion rate optimization is a relentless pursuit of perfection. There's always room for improvement, and the data tells us where to look."
"Analyzing landing pages is like psychology in action – we're deciphering human behavior to create more compelling and user-friendly experiences."
Sam Darkens's Articles
BetDEX Welcome Bonus and Irish User Reviews
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BetGoodwin Irish Welcome Bonus and User Reviews
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Macau Sporting Club Welcome Bonus and Irish User Reviews
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Casimpo Reviews and User Ratings
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Myriad Play Reviews and User Ratings
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Bet442 Reviews and User Ratings
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Betarno Reviews and User Ratings
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Planet Sport Bet Welcome Bonus and Irish User Reviews
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LuckyWins User Review and Ratings
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Fortune Games Welcome Offer and User Reviews
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TonyBet Casino Welcome Offer and User Reviews
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Slotty Slots Welcome Offer and User Reviews
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Fafabet Casino Welcome Offer and User Reviews
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YourFavouriteCasino Welcome Offer and User Reviews
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Lucky VIP Casino Welcome Offer and User Reviews
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Rainbow Riches Casino Welcome Offer and User Reviews
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HeySpin Casino Welcome Offer and Review
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Cheltenham Betting Offers (Day 2) - Wednesday 12th
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As we move into Day 2 of the Cheltenham Festival, famously often regarded as “Ladies day’ but titled "Style Wednesday," the atmosphere intensifies with the exhilarating Champion Chase as the highlight.Bookmakers typically up the ante today, presenting a range of...
Continue ReadingCheltenham Betting Offers (Day 1) - Tuesday 11th
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Day 1 of the Cheltenham Festival is here, the most-awaited event in the horse racing calendar; the buzz is as much about the races as it is about the myriad of betting offers. The opening day presents a flurry of...
Continue ReadingWin up to £250,000 with Paddy Power's FREE-TO-PLAY Cheltenham Eliminator game!
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Paddy Power's free-to-play Horse Racing game is here for the Cheltenham Festival with the Eliminator giving away a WHOPPING £250,000!Various horse racing betting sites are giving existing offers and games for the Festival with Paddy Power's Eliminator one of the...
Continue ReadingFree Bets for Small Stakes Offers for Cheltenham
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With Cheltenham Eve upon us, the Cheltenham Free Bets train has broken brakes and is rolling at a pace toward the opening race on Tuesday. Bookmakers are clamouring for your business with substantial free bet offers.But many of us don't...
Continue ReadingStar Sports offer up to £50 Free Bet with Bet on Fred Winter
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As expected, top horse racing betting site Star Sports has come out with a unique and stand-out Cheltenham free bet offerfor Tuesday's first day of the Cheltenham Festival.Following their similar offer of betting up to £50 to get a matched...
Continue ReadingCheltenham Betting Offers for Gold Cup Day - Friday 14th
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The culmination of the Cheltenham Festival is upon us, with Day 4 featuring the illustrious Cheltenham Gold Cup. This finale is a racing spectacle and a golden opportunity to make the most of a plethora of Cheltenham free bets and...
Continue ReadingCheltenham Betting Offers (Day 3) - Thursday 13th
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Day 3 of the Cheltenham Festival, Officially St Patrick’s Thursday, but fondly known as Paddy Day or Guinness Tent Day, is a prime opportunity to take full advantage of Cheltenham free bets and betting offers. Whether stepping into the festival...
Continue ReadingPDC World Darts Championship Betting Offers: OLBG look at the best NEW OFFERS ahead of Sunday's tournament kick-off!
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UK Betting Sites are now offering a whole host of new customer specials ahead of the PDC World Darts Championship kicking off on Sunday.AK Bets have their AK's Big Prices available for the World Darts Championship including the favourite Luke...
Continue ReadingTop Football Betting Promos for This Weekend- 100/1 Utd to Win!
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Whether you're rooting for either of Manchester's giants or eyeing the Southampton vs Tottenham battle, you can make your bets work harder at some of the top betting sites. Here’s a quick snapshot of some of the best free bets...
Continue ReadingOnline eSports Betting Guide - Real Money eSports Betting
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Not to be confused with virtual sports betting, eSports is the fastest growing betting sport in the world right now, and will probably be so for quite some time to come.What is eSports Betting? - eSports betting is making predictions...
Continue ReadingBest Esports Betting Sites | Find The Top Esports UK Bookmakers
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Best esports betting sites list to help you to find a top online bookmaker for your esports betting. Just looking at the overall best betting sites is of little use if you want to bet on esports as only a...
Continue ReadingOther Experts
Experienced editor with a background in iGaming and tabloid journalism. He’s passionate about all things casino, betting and football. Lifelong St. Patrick's Athletic and Ireland fan.
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