Sam Darkens

Expert's Profile

Sam Darkens
Commercial Manager

Sam is OLBG's Commercial manager but also a keen sports betting and eSports fan, who also knows all there is to know about online casino

About

Sam Darkens is OLBG’s Commercial Manager, with over seven years of experience driving product growth through data-led strategy. With a background in Experimental Psychology from the University of Bristol, he blends behavioural insight with expertise in web analytics, CRO, and user experience. 

Sam plays the key role in optimising OLBG’s product suite and commercial performance, using SERP analysis, funnel reporting, and conversion data to enhance engagement and deliver strategic growth across the platform continually.

💬 Quotes from Sam Darkens

"Understanding the user journey is crucial – it's not just about attracting clicks but nurturing them into a loyal audience."

"The key to conversion rate optimization is a relentless pursuit of perfection. There's always room for improvement, and the data tells us where to look."

"Analyzing landing pages is like psychology in action – we're deciphering human behavior to create more compelling and user-friendly experiences."

Sam Darkens's Articles

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