bet365 Sign Up Offer & Review

4.4/51097 Ratings

Offer features

Maximum Bonus:
Offer type: New Accounts
Sports Betting Offer: Yes

Welcome to this bet365 review. Read on to find out why bet365 are top of the OLBG list of best betting sites

4.4 out of 5
1097 Ratings
The biggest online bookmaker in the world has everything any punter could need. Standout bookmaker for football odds and betting.
  • Ranked #1 for Football Betting
  • Ranked #1 for Bet Builder
  • Best Cash Out Product

3 Top Reasons to Bet with bet365

  • Best Football Bookmaker
  • Rated #1 By OLBG Users
  • Rated #1 For Bet Builder
Bet £10 & Get £30 in Free Bets for new customers at bet365.
Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Registration required. Time limits and T&Cs apply. #ad
#ad. 18+, BeGambleAware.org, T&Cs Apply

Offer features

Maximum Bonus:
Offer type: New Accounts
Sports Betting Offer: Yes

Before you open your bet365 Account

Full guide to everything you need to know before you click the link and sign up.

Latest bet365 Free Bet Offer - Full Details

Below you can see details of the current bet365 sign up offer. 

We recommend reading this full bet365 review before deciding to sign up although the offer is just below if you want to skip that step.

You will see the significant terms of the offer which you need to take into account before clicking on the advert and registering your new account. 

Still One of the Best New Customer Offers Around

After clicking through to the bet365 offer landing page you will then see the full terms and conditions of the offer. 

Please make sure that you read through and understand the terms and conditions of bonus/promotion offers prior to signing up for any bookmaker. 

If, after reading the significant terms, you are ready to open your bet365 betting account then click on the link below. 

Always Check Expiry dates on Free Bets

Use them, or lose them!

For regular sports bettors, choosing a bookmaker account to bet with regularly goes far beyond the sign-up offer details. 

For more information about the benefits of betting with bet365 and why having an account is so popular with regular sports bettors, read on. 

Bet £10 & Get £30 in Free Bets for new customers at bet365.
Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Registration required. Time limits and T&Cs apply. #ad
#ad. 18+, BeGambleAware.org, T&Cs Apply

bet365 Key Features

  • Cash out
  • Asian Handicap
  • Live Streaming
  • Live Chat
  • Free Bet Club
  • Casino Betting
  • Bingo
  • Poker
  • Best Odds Guaranteed

Full bet365 Bookmaker Review

This is the full bet365 review section where we have taken a look at the most important part of the bet365 website and app, and used it for ourselves to give a view on how our experts found using bet365 online.

Best Football Bookmaker

Bet365 rank first as the best football bookmaker and it's sport that they've had for years with the bookie top rated by OLBG users on a consistent basis.

Their offers are massive for football with so many reasons to bet including their 2 goals ahead early payout where your selection pays out if the team you back goes to goals ahead.

Best Football Bookmaker

With their odds ranking above many other bookies and bet builders, bet boosts and acca bonuses available it's no surprise to see Bet365 as the Best Football Bookmaker.

They are also ranked #1 with OLBG users for Bet Builders with their range of selections and great prices given as part of reasoning behind them being so highly regarded.

Rated #1 By OLBG Users

As we said above Bet365 are rated so highly by our users with the betting site rated #1 by OLBG users across a whole host of different categories.

From the fantastic Welcome Offers that Bet365 offer to new customers to the great offers that are given for existing customers too there is always something to keep you happy.

Rated #1 By OLBG Users

OLBG users rank Bet365 as the #1 bookmaker to use due to their reliability, betting odds and much more.

Bet Boosts and Super Boosts are given across different sports to give better value on odds that Bet365 offer as well as accumulator bonuses when you back 2+ selections on specific sports.

Bet credits are given when your player is substituted before half-time on selected football markets with the bookmaker doing everything to keep you happy when betting with them.

Rated #1 for Bet Builder

Bet365 are know to be one of the best for bet builders and it makes sense for them to be rated #1 for Bet Builders by OLBG users.

Bet Builders make you create the bet that you want on a football game from a whole host of popular markets with the odds calculated as each selection is added.

Rated #1 for Bet Builder

Bet365's Bet Builders are superb to say the least with their odds that are offered and ease of betting making them the best bookmaker for bet builders.

The good thing about Bet365's Bet Builders is that you can also include them in multiples and have Bet Builder doubles for even bigger odds.

It isn't just Football that have Bet Builders on Bet365 with other sports like Rugby Union also having them as part of their betting markets too.

Bet365 Live Betting

It's no surprise to see Bet365 are top of the list for best bookies for in-play betting with the bookmaker ticking the boxes for a whole host of reasons.

Bet365 have exceptional live streaming available on their platform across a whole bunch of sporting events for you to follow the action as it happens.

Bet365 Live Betting

Bet365's live betting allows you to bet in-play as the event happens with stat screens showing what is going on on the pitch.

The bookmaker is also best for quick cash-out with their cash out option great where others might be suspended while the action is taking place.

Quick bet means that you don't miss out on the value with the processes speeding up enabling faster placement of the in-play bet.

Bet365 Live Streaming

As mentioned above Bet365 have fantastic live streaming options available on both their app and website with 1000's of live streamed events every month.

Their reliable and quality streams make it easier for you as a bettor to follow the action as it happens live while being able to bet on the event.

Bet365 Live Streaming

The live-streaming options available on Bet365 allow you to watch 1000s of different events on their platform, from live football matches to live Horse Racing.

The fact that it works so well on the mobile app is a massive positive with live streaming struggling with some other bookmakers when it comes to using their apps.

Horse Racing streaming is available too with any racing screened on SkySportsRacing or Racing TV being streamed on their platform as well as meetings all around the world.

Bet365 Odds

bet365 Best Odds Rank By Sport

Sport Rank Percentage
1st 38.9%
1st 60.0%
1st 39.4%
1st 55.6%
1st 37.7%
2nd 36.7%
2nd 39.6%
3rd 35.5%
4th 23.1%

Data based on a daily snapshot of 888Sport, bet365, Betfair, BetVictor, Paddy Power, Betfred, Betway, Ladbrokes, Unibet & William Hill during August 2023

Odds were sampled for the main market for all popular events where all bookies had odds available to determine if a bookmaker had outright or joint best odds.

Above are details on which sports Bet365 were most competitive last month. The percentage figure demonstrates how often they were best odds, or joint best odds for each sport when compared with other bookmakers

EG: 60% means if you used only this bookmaker for a sport, you would have got the best odds 60% of the time.

Bet365 Virtual Sports

As well as the classic sporting action, Bet365 also rank highly when it comes to betting on virtual sports with the amount of action offered staggering.

Their virtual sports options include 5 Soccer leagues, 5 Horse Racing tracks, Greyhounds, Cricket, American Football, Speedway, Motor Racing, Tennis, Darts, Basketball, Tennis, Trotting, Cycling and Golf.

Bet365 Virtual Sports

On the face of it Bet365 have a lot more different virtual sports than any other bookmaker we have reviewed with 14 different events taking place.

With so many different options to bet on when it comes to Virtual Sports it's nor surprise to see that Bet365 are one of the best bookmakers for Virtual Sports.

Bet365 eSports

When it comes to eSports betting Bet365 rank highly as one of the best eSports betting sites with their wide amount of markets forming a big part of the reasoning.

Bet365 have more than 17 times the options of eSports betting compared to their nearest rival with no other site giving the amount of markets.

One example of this given on our eSports betting sites page sees Bet365 have 34 different betting markets on a DOTA match compared to just 8 given by other bookmakers.

Bet365 Managing Your Account

Managing your account on Bet365 is simple with a wide range of options available on the account page including banking, gambling controls and activity.

The my activity section shows you your win/loss for 7 days, 30 days or 12 months including Net Deposits and Deposit limits that you have set too.

Bet365 Managing Your Account

Managing your account is a crucial part of your betting experience and Bet365 make it easy for you to navigate through the different sections.

The messages section of the account shows you any sort of messages that Bet365 send you with them mostly being offers and promotions you can get.

Bet365 Offers

On this page, you'll find a comprehensive list of all the latest Bet365 promotions and offers on a variety of sports and products which also include games, casino, bingo, and poker. If you enjoy playing casino games online then also take a look at our bet365 casino review.

If it's not clear that bet365 is a must-have as far as betting accounts go then check out the rest of this page to see why you should sign up with bet365.

Consistently Top Rated

There are also bet365 reviews for bet365 Ireland, bet365 Australia and bet365 USA as bet365 offers a Sportsbook in New Jersey

bet365 has been reviewed extremely positively on OLBG which is great news for anyone looking to open an account with bet365 now. 

Great Odds Across All Sports

One of the biggest factors that bring punters back to a bookie time and time again is offering generous odds.

It seems many reviewers are happy with the odds they have been getting from bet365 across a variety of sports. 

Great Existing Customer Promotions

Not just the bet365 welcome bonus but also continuous bonuses for existing customers of bet365 have helped punters to win more by risking less. 

There are also several positive mentions about both the number of sports covered and the depth in which they are covered, which is unsurpassed in many reviewers' opinions.

The only real negative to come out of the reviews of bet365 is that they can sometimes be quick to restrict customers when they are winning bets. 

However other reviewers have commented that bet365 is amongst the best if you don't want to be restricted so it really does seem to vary when it comes to restrictions.   

Users score bet365 5 out of 5

Most reviewers have given bet365 a perfect rating of 5 stars out of 5. Even their average score is almost perfect and it seems only a few restrictions here and there have cost them that perfect average review score. 

They are highly praised by OLBG members for their depth of markets and leagues, especially when it comes to football betting. 

Who is bet365?

Denise Coates is the co-CEO of bet365 with her brother John and the executive face of the company born in Stoke-on-Trent UK in 2001 and has the majority 50.01% share in the business.

A year after the domain bet365.com was purchased in 2000, the brand was launched, and in 20 years has become one of the worlds largest online gambling companies with a turnover in excess of $45billion generating revenues of $2.8b or more in 2020, a majority stakeholding in Stoke City FC and a nice executive salary of $421million for Coates herself.

The company has a workforce of over 5000 employees.

As a result, she currently sits in 16th spot on The Sunday Times Rich List, but [and this will knock you off your feet!], can only reach position #334 in the Forbes Billionaires list 2021

Whilst she has been knocked for taking such a huge salary, the Denise Coates Foundation [formerly bet365 foundation] is often overlooked despite being a registered charity that has donated over £100million to more than 20 UK charities over the years including £10million to the NHS during the COVID-19 crisis

Responsible gambling features

As with all online betting companies, responsible gambling should be and will be an essential element of the service provided.

Expect KYC procedures and document supply as a matter-of-course, to confirm your account after you have deposited a certain level of funds and in the event of any large wins.

Responsible Gambling

Bet365 has a full suite of responsible gambling tools for your protection and may request further identification after certain depositing levels are exceeded or stakes are increased quickly.

You can set limits for yourself across depositing options and daily staking options too, so you can set your levels and keep control of your gambling.

Expect Bet365 to contact you via your preferred communication method if there are suspicious activities on your account. This protects your account from being accessed by someone other than you and ensures you control your gambling activity. Bet365 have a legal obligation to question your activity if they believe it to be suspicious.

Document Uploads

It is now par for the course due to legal requirements imposed for sports and online casino play that at some point you will have to verify and identify yourself by uploading a series of documents to prove your identity, including name and address as well as payment methods and sometimes.

  1. Driving License or Passport
  2. Bank Statement or Utility Bill
  3. Payment Method

If this is the first time you have come across this, do not worry, it is standard practice and a legal requirement for online casinos to offer you an online gaming experience.

bet365 Mobile Review

bet365 Mobile Offering

Rating 3.80 out of 5
Rating 2.80 out of 5
Rating 3.20 out of 5
IOS leading the way with the Bet365 mobile app

The bet365 mobile app is one of the most robust on the market and as such gets a great score for IOS in the Apple store as you can see in our reviews box to the right.

The Android version doesn't score so well at Google Play, so at least IOS users have something to shout about there

Even Windows users prefer the app to the Google Play version!

With all the same market offerings as you would find on the desktop or mobile site, the mobile app delivers what you would expect from bet365 on the go.

Live Streaming On Mobile

Geo-restrictions apply.

To use the Live Streaming service you will need to be logged in and have a funded account or to have placed a bet in the last 24 hours.

For UK/Ire horse racing simply place a bet of at least £0.50 win or £0.25 each-way on your selection to watch that race.

Live streaming works particularly well on mobile and adds to the frustration of desktop users, who remain with the mobile optimised screen size. 

Catch all the in-play betting on the move if you are busy when that important race, match or event is taking place.

Deposit and withdrawal on mobile

You'll find all your regular deposit and withdrawal methods on the bet 365 mobile app, so you will never get caught short loading up, or pulling down your winnings.

How long does it take to install the app?

Literally seconds, one of the easiest apps to download [IOS] that I have come across anywhere. Works brilliantly on either iPhone or iPad too which is a bonus. In fact, the iPad version looks fantastic.

Does Cash out work on the Bet365 Mobile App?

It certainly does, so once again if you've placed a bet earlier in the day and you need to be out an about, you will have the power to lock in a profit or minimise your losses with the bet365 mobile app.

Can I use the Bet365 Welcome Offer on the app?

Of course, simply open your account here and when you have the bet365 mobile app installed you will see the balance in your account, ready to use

4.4 / 5 Ratings: 1097 Reviews: 498

bet365 Info & Bookmakers Reviews

Check What Others Say About bet365 and Write Your Own Review


"Best Odds"

Reviewed: September 2009
by veggie

I only use Bet365. I like the fact that they pay out on the best price available. Should you back a horse at 2/1 but it wins the race at 4/1, then you would be paid at the higher price. There are lot of free live streams of events ranging from Football to Tennis available. They provide stats for events in order that you can see previous performances of teams and players. Finally they have regular free bet and bonus offers.

9 out of 10 users found this helpful


"Has it All"

Reviewed: September 2009
by buzzer

I use bet365 a lot due to there huge range of football markets available. The site is easy to navigate, with a mass of different sports at your mercy. The video stream is a nice touch and the "in play" markets are plentiful.

6 out of 6 users found this helpful


"Great Asian Handicaps"

Reviewed: September 2009
by Andy4Fingers

Bet365 have one of the widest selections of football betting markets available. Their asian handicap markets are unrivalled and they give regular free bets to keep the interest. Bet365 is a 'must have' account.

7 out of 8 users found this helpful

Add your review
Bet £10 & Get £30 in Free Bets for new customers at bet365.
Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Registration required. Time limits and T&Cs apply. #ad
#ad. 18+, BeGambleAware.org, T&Cs Apply

bet365 User Guide

Other bet365 Offers for Existing Customers

bet365 runs various offers and promotions for existing customers throughout the year on a range of events. Ideal if coinciding with things like Cheltenham festival tips you might have, when bet365 are running a promotion for the event.

Read on for a range of current promotions available from bet365, and check back regularly as this page will update often

Bet365 Best Odds Guaranteed

Bet on any horse taking the price when you do so and bet365 guarantee to pay you out at the best odds available if it wins.

A great feature when using them in conjunction with OLBG horse racing tips. Our tipster tend to make tips early, and using them could help you with BOG offers such as bet365's

Available on fixed odds win and each way betting and enhanced place terms only with UK and Irish horse racing. See terms and conditions for full details.

Best Odds Guaranteed on Horse Racing!
Take a price on your selection and if the SP is bigger bet365 will pay you at the bigger odds. Only bets placed from 08:00 UK Time on the day of the race will qualify for Best Odds Guaranteed. Available on Horse Racing. Applies to bets placed on Win and Each-Way Fixed Odds markets only. All racing in Australia, New Zealand, Japan, South Korea, Singapore and Hong Kong is excluded. Bet restrictions and T&Cs apply. New and eligible customers only.
#ad. 18+, BeGambleAware.org, T&Cs Apply

[4 SIMPLE STEPS] - How to Open a bet365 New Account

This bet365 sign up guide will have you up and running quickly. 

I opened a new account to test how long it took and was able to complete the registrations process and first deposit in under 4 minutes. 

The process was quick, simple and pretty unevasive compared to some other online bookmakers. 

Just make sure you have the following information to hand.

You Will Need...

  • Your Personal Details
  • Email address
  • Unique Password
  • Payment Method

Now...  Follow These 4 Simple Steps

  • Click the bet365 banner above. 
  • Click the Join Now tab which is on the top right-hand side of the home page. 
  • Complete the requested information.
  • Tick that you agree to the terms and conditions.

That’s it!! You have a bet365 new account!

It took just a few minutes to open a new account.

If you want more bet365 sign up information please read on.

bet365 UK Related Questions

  • How do I use bet365?

    You will need to have a registered account with bet365 to use the website and place bets. The sign up process is very simple. Hit a banner on this page and go to the registration section. Follow the steps and you'll get confirmation of your new account. You will then be able to use all of bet365's offering.

  • Which cards are accepted by bet365?

    Most debit cards are accepted including Mastercard and Visa, although e-wallet electronic payment accounts can be quicker for depositing and withdrawing from your bet365 account.

  • How often do bet365 give bonuses?

    In addition to the welcome bonus from bet365, there may be other promotions and bonuses available. To find out the details check out the promotions page of the website once you have signed up where more details are available. Be aware that signing up, just for a bonus should not be your only consideration for opening an online betting account. Please read the full review to see if bet365 offer what you require for the long term.

  • How does cash out work on bet365?

    bet365 has one of the most versatile cash out facilities of any online bookmaker. There are options for straight cash out, partial cash out and an auto cash option where you can set your bet to cash out at a specific point you set in the cash out system. This is why bet365 are rated by OLBG for being the best bookmaker for cash out betting. read the full cash out betting guide and see how bet365 offer even more.

  • Does bet365 have live chat?

    bet365 have one of the most responsive and helpful live chats of any online bookmaker. Easy to find, once you start your chat, you may have to wait in a queue although often you will get an instant response. bet365 live chat deals with your questions quickly and efficiently, and in normal circumstance, most problems can be fixed on the spot.

  • What is bet365 bet builder?

    The bet builder on bet365 is a versatile way of combining multiple bets on a single event. primarily used in football betting, you make a string of different predictions to occur in the same game and have the odds combined. It is possible to build big odds bets in this way. In extensive testing, we found bet365 to offer some of the best odds for these types of bets when compared to scores of other bookmakers offering bet builder.

    To see the results of that research and see how good bet365 are and why they are rated the best bet builder, read the full guide and odds comparison of bet builder bookies here.

  • Is there a bet365 app?

    Yes, the bet365 betting app is available for both IOS and Android, and just above we have a full review of the app and its functions. You'll be able to get the IOS version from the App Store but will have to undertake a different installation process for Android. The bet365 app is highly rated by users and comes recommended by OLBG

bet365 Sign Up Process

Trouble Free

Joining bet365 was trouble free, I was betting within 6 minutes, and my first bet on my team Tottenham came in

OLBG Tipster - Dandyhighwayman

One of the biggest bookmakers in the world, the bet365 sign up steps are really straightforward.

Your time is valuable and will not be wasted.

Registration Completed in Under 4 Minutes

Time taken to sign up - 3:52

The bet365 sign up page is slick and easy. We have more member reviews on bet365 than any other bookmaker.

We can see from the user reviews that most who have joined bet365 have found it hassle free.   

Account Verification

Bet 365 have a “Know Your Customer” (KYC) verification process. 

This is very sensible as it makes sure your new Bet 365 account is safe. 

Certain restrictions may be in place until you complete KYC. 

We should all applaud bookmakers who go the extra mile to protect us online. 

For more details on KYC, visit the full Know Your Customer Guide

bet365 are Safe & Secure

Know Your Customer is a positive security measure for you as a user and protects your account from fraud.

bet365 Feedback

Please let us know via the review box how simple or difficult you found the bet365 sign up procedure. 

We can then add further helpful information to this page. 

This will guide other users when they are considering opening a bet365 new account.

We will leave the last word on bet365 sign up to OLBG tipping expert Davidg3907 – OLBG member since 2009


Easier Than Many Sites

Opening a bet 365 new account is easier than with many sites, + the odds are quite competitive. I use Bet 365 mainly for football, and the navigation to the required markets is second to none. Bet 365 was one of the first betting accounts I opened online and would certainly be one of the last I would wish to close

Davidg3907 - OLBG Member since 2009

bet 365 Maximum Payouts

bet 365 maximum payouts are comparable to the other big online bookmakers, with horse racing and football normally sufficiently high enough to cover the most speculative of accumulators. 

If you are going to create a huge accumulator bet please make sure you understand the maximum payouts on the sport you are betting on at bet 365. 

The same if you mix and match sports on your acca, you need to know that you will not breach the max payout limit. 

In some cases you may be better off removing a selection/s or lowering your stake so as not to breach those limits, by lowering your stake you will, of course, reduce your liability, which is always a good thing.

If you regularly make these big accas or big single bets please check our definitive guide to betting with high stakes and which bookmakers accept big bets. 

bet 365 Responsible Gambling

Bet 365 as a responsible operator has a range of useful tools to help you stay in control of your gambling.

These include Deposit Limits, Reality Checks, Time-Out, Self-Exclusion.

Further information is available on the bet365 website. 

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