I break betting odds news as it happens, so you’re never left behind when the market moves or a top offer lands.
- Adele is 2/1 favourite to sing the John Lewis Christmas advert track.
- Sam Smith (3/1) and Raye (4/1) follow in the betting.
- Olivia Dean and Celeste represent strong outside chances.
The John Lewis Christmas advert has become a staple of the festive season, and speculation is already underway about which artist will perform this year’s track.
After Richard Ashcroft’s re-recording of Sonnet soundtracked last year’s advert, bookmakers have priced up the favourites for 2025 and there’s a mix of big stars, breakthrough artists, and past contenders.
Adele tops the early market at 2/1 to lend her unmistakable voice to the advert.
She has long been linked with the John Lewis campaign and experts see this as the year it might finally happen.
Close behind is Sam Smith (3/1), who has the mix of emotion and mainstream appeal that John Lewis typically favours.
What the expert says...
Who Will Sing the 2025 John Lewis Advert Song?
| Who Will Sing the 2025 John Lewis Advert Song? | Odds* | Probability |
|---|---|---|
| Adele | 2/1 | 33.3% |
| Sam Smith | 3/1 | 25.0% |
| Raye | 4/1 | 20.0% |
| Ed Sheeran | 5/1 | 16.7% |
| Olivia Dean | 6/1 | 14.3% |
| Celeste | 8/1 | 11.1% |
| Florence Welch | 10/1 | 9.1% |
| Lewis Capaldi | 12/1 | 7.7% |
*As betting sites currently aren't taking bets on this event, odds have been compiled as theoretical probability from an entertainment perspective only and come from an industry expert.
Rising Stars Could Be in the Frame
Raye (4/1) has had a breakthrough two years and could be a strong pick for John Lewis if they want to appeal to a younger audience while still carrying emotional weight.
Elsewhere, Olivia Dean (6/1) and Celeste (8/1) are both seen as potential picks, with their soulful and intimate styles making them perfect candidates for the stripped-back covers the retailer favours.
Richard Ashcroft's spot last year came off the back of supporting Oasis and despite not appearing in the betting market they could also be in with a shout.
Where to Bet on the John Lewis Christmas Advert
Entertainment specials such as the John Lewis Christmas advert song can usually be found at the best entertainment betting sites.
Markets like these though usually go up in October/November ahead of the festive period fully kicking off.
New customers can also claim generous free bets across top UK betting sites, giving punters the chance to add value when backing who might provide the soundtrack to Christmas 2025.
