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- Revenue Growth: Buzz Bingo’s total revenue rose to £217.2m
- Youth Surge: Nearly 50% of 175,000 new players were under 35
- Big Money Live & Club Upgrades
Buzz Bingo FY24 Revenue Hits £217.2m as Younger Players Fuel Record Growth
Buzz Bingo has reported strong full-year results for FY2024, driven by rising online revenue and a surge in younger player participation.
With group revenue climbing to £217.2 million and a 20% increase in EBITDA, the UK bingo giant is doubling down on its omnichannel approach to win over both loyal and new audiences.
Strong Growth Across Online and Retail
The operator’s online revenue jumped 14% year-on-year to £44.2 million, while retail revenue, still its core, grew 3% to £173 million.
Group EBITDA rose from £34.7m to £41.8m, underlining improved profitability and a maturing omnichannel operation.
Buzz Bingo said the numbers reflected the continued success of its retail-to-online conversion strategy, with more in-club players now also playing online.
Gen Z and Millennials Drive Customer Growth
Buzz highlighted a record number of new player admissions, with 175,000 new players onboarded in the last year.
Notably, nearly half were under the age of 35, signalling a strong generational shift in bingo’s appeal.
In the last quarter alone, customer admissions were up 3% year-on-year, despite a hot summer, making it the biggest quarter since pre-Covid.
CEO Dominic Mansour commented:
“With more Gen Zs and millennials taking up bingo, this is our biggest quarter on record since before Covid. It shows the brand is resonating with a new generation.”
Big Money Live: Omnichannel Success Story
The launch of Big Money Live in late 2024, which synchronises live-hosted bingo games across clubs and digital, has been central to Buzz’s appeal among younger players.
It builds on the success of live entertainment bingo, combining online interactivity with in-club energy.
The initiative complements Buzz’s wider omnichannel upgrades, including:
- A revamped loyalty programme
- New electronic bingo terminals
- Club tech upgrades now underway
- A £25 million investment commitment secured from Barclays to modernise its 91 clubs
Buzz Bingo Welcome Offer: Play £10, Get £40 in Bonuses
To attract new players, Buzz Bingo continues to offer one of the best-value welcome packages in UK bingo:
Offer Includes:
💸 Deposit & stake £10 on bingo
🎁 Get a £30 online bingo bonus (4x wagering)
🎫 Receive £10 in club vouchers
🎰 Or choose a £20 slots bonus (x20 wagering) for qualifying slots
Final Word
Buzz Bingo’s FY24 results showcase a business that’s finally cracked the code on omnichannel bingo by blending nostalgic in-club play with slick digital experiences, and now pulling in a younger generation in the process.
With Big Money Live, modern club upgrades, and robust online growth, Buzz is proving that bingo still has plenty of bounce and business momentum left.
- Wide choice of bingo rooms and bingo variants
- Excellent welcome bonus
