Bet £15, Get £10
18+,New customers only. Min wagering on sport £15. Max one £10 free bet. Qualifying bets must be placed at odds of 1/1 or greater. Paid as bonus token with min 4/5 odds req. Selected payment methods only. Bet expires after 14 days of being credited. Click to see full T&Cs
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Experienced sports journalist and editor covering multiple aspects within the sports and betting industry. A football, NFL and rugby specialist, he is a judge at the Football Content Awards.
Latest BetTarget Free Bet Offer - Full Details
This page focuses on what our expert team and users have found when using the BETTARGET betting site and app; for more information on the welcome offer, check out the BETTARGET welcome offer. We recommend that when signing up for any betting site you don’t base your decision purely on that site’s current free bets or welcome offers, so read on for a full BETTARGET user review.
Impressive option to consider
OLBG user SharpShooter
Good promotional offers
OLBG user CJMST380
User-friendly interface and competitive odds make it a go-to choice for bettors
OLBG user Simon Benson
Banking Options
BetTarget covers a few payment options. Punters can use VISA, Mastercard and Maestro to deposit funds.
Method | Min | Max | Processing Time | Fee |
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£0 | £0 | Instant | ||
£0 | £0 | Instant | ||
£0 | £0 | Instant | ||
£0 | £0 | Instant |
Method | Min | Max | Processing Time | Fee |
---|---|---|---|---|
£0 | £0 | 0-2 Days | ||
£0 | £0 | 0-6 Days | ||
£0 | £0 | 0-6 days |
BetTarget Key Features
- Best Odds Guaranteed
- Live Stream
- Asian handicap
- Bet Builder
- Acca Insurance
- Early pay out
- Welcome / sign-up offer
- Odds Boosts
- In-play
- Cash Out
- Partial Cash Out
- Free Bet Club (or similar)
- Exchange betting
- Spread betting
- In-game statisitcs
- Pre-match form/statisitcs
- Request a bet (or similar)
- Virtual sports
Bet £15, Get £10
18+,New customers only. Min wagering on sport £15. Max one £10 free bet. Qualifying bets must be placed at odds of 1/1 or greater. Paid as bonus token with min 4/5 odds req. Selected payment methods only. Bet expires after 14 days of being credited. Click to see full T&Cs
#ad. 18+, gambleaware.org, T&Cs Apply
Full BetTarget Bookmaker Review
For most major sports (although there are some exceptions) there are way more markets than most other bookies, and there are smaller sports here that aren’t covered by the majority of competitors such as bandy, chess, lacrosse, water polo and winter sports.
The downside is that there is a real lack in terms of promotions and odds boosts, which means that it may struggle to attract users in the first place. Just something that rewards regular bettors, free bets based on the number of bets placed and the like would make a real difference. That said, there aren’t many bookies that can match BetTarget for coverage.
BetTarget Review Summary
BetTarget is as an account that you should have in your betting arsenal for two main reasons: the sheer number of markets and the coverage of niche sports.
Advantages and Disadvantages
All explained in greater detail in this review, these pros and cons allow users to scan and understand where the strengths lie quickly.
Pros
Amazing market depth across multiple sports
Brilliant for basketball betting
Great coverage of niche sports
Cons
No app available
Who are BetTarget?
Having launched in 2021, BetTarget has established itself within sports betting, building a reputation as a sportsbook that offers plenty of markets, and plenty of different sports, to bet on. It is an AG Communications brand, so there is plenty of muscle behind it.
Established in 2021
AG Communications Ltd
UKGC licence number - 39483
First Impression of BetTarget
BetTarget Live Betting
There is so much here, and most of it is very likeable. As mentioned above, the in-play markets are where you’re directed to from the off, something that is fairly normal across a lot of sportsbooks, and you can then navigate from there. There are some sports not featured here, snooker for example, which does suggest that the coverage isn’t quite as broad as I first thought, but there’s water polo covered, which is refreshing to see as there won’t be a lot of bookies doing the same.
See if they make it into our best bookmakers for in-play betting.
BetTarget Live Streaming
BetTarget doesn’t offer any live streaming at the time of this review.
BetTarget Betting Odds
After looking through some alternative sportsbooks, as well as going through some comparison sites such as OddsChecker and similar, it seems as though that the odds offered at BetTarget are pretty good. We checked football, basketball and table tennis for in-play odds, plus horse racing, rugby and greyhounds for pre-match and ante post odds. They’re generally pretty competitive and, as a result of covering sports like lacrosse and cross country skiing, will have odds on events that other bookies simply don’t cover at all.
BetTarget Betting App or Mobile Site
There’s no BetTarget app to use, which is disappointing because I really like some of their sister site apps – the mr.play app is brilliant, for example. I’m not entirely sure why there isn’t an app given that there are products and platforms that can be replicated. The mobile version works in much the same way as the desktop version, and it’s good, but I definitely prefer AG’s apps so it’s a shame that there isn’t one here.
BetTarget Football Betting
BetTarget nearly makes our best football betting sites in the UK, but they just miss out. The menu panel is telling me that there’s 1315 different games that I can bet on at this moment in time, and that’ll compete with anyone. The odds are good, but the really impressive thing is the market depth – each game that we went through boasted loads of markets to bet on, even for smaller games and leagues.
Bet Builder
There’s a bet builder option at BetTarget, and it’s okay, but could definitely be improved with some tweaks. I’d say it’s pretty standard, and if there were some more markets to add into builders they’d be more appealing. Generally market depth is a strength of BetTarget’s, so this surprises me, perhaps these will increase the closer we get to kick-off.
Bonuses
This is the most limited part of BetTarget’s product. There is a welcome bonus to take advantage of, but beyond that the only thing I can find is an odds boost on accas, called “Playboost”. If you place an acca with four legs or more at odds of more than 1.5 your wins will be boosted by up 77%. That’s a huge boost, bigger than most, but it’s actually broken down by the number of legs. A four leg acca is boosted by 4%, and it climbs until a 15-fold acca at 17%.
Cash Out
Cashout is a very important betting feature for punters these days so it's crucial that bookies integrate this feature into their mobile betting apps. BetTarget has done this well, allowing their customers to instantly cash out their bets on any device they like.
BetTarget Horse Racing
The horse racing section at BetTarget is fine. There’s nothing really in the way of promotions, and not all meets are listed. For example, today there are four meets on in the UK (Kempton, Ludlow, Fairyhouse and Kempton), but only three are listed here, which does seem a bit odd. The actual odds are pretty good, but there’s no BOG (Best Odds Guaranteed), which is a real miss. See how they compare to our top 10 best betting sites for BOG.
BetTarget US Sports Betting
A full range of American Sports is available. We’ll check out the major leagues, but also look into the sports further down the pyramid and, as well as across the globe.
American Football Betting
Unfortunately, BetTarget does something that is a real annoyance of mine when it comes to American football. When you see the event (a specific game), it only lists the winner and total. This is better than just displaying the result market, which some do, but what it really should show is three markets: spread, total and moneyline (result). If you're’ only going to show one, then make it the spread. You can see all these once you click through, but it’s not how bettors on these sports bet. That said, there are an absolute tonne of markets here, including next season’s outrights and NFL Draft markets, which is great to have. It’s worth checking out our best NFL betting sites to see how BetTarget compares.
Basketball Betting
Covering the NBA, WNBA, college hoops, Euro League, FIBA Champions League, as well as a few more, BetTarget has an exceptional basketball offering, with well over 230 different markets to choose from, making it one of the best basketball betting sites in the country. In fact, across all sports, its basketball odds are the most competitive that it offers and its live payouts are virtually identical to pre-match odds offered.
This is one of the best basketball betting sites in the country and you can see, in more detail, how it compares to other bookies.
for more info.
Baseball Betting
The MLB, understandably, is a big part of BetTarget’s baseball betting, but they also have markets for the Japanese and South Korean leagues. The markets, and the odds, especially on the outrights, appear to be really good. The MLB season hasn’t quite started at the time of writing, but there is an impressive amount of markets here, such as individual awards and the like. Keep tabs on the top baseball betting sites though, to see if they make it onto our list.
Ice Hockey Betting
The NHL takes up the majority of real estate here, as one would expect. But there are also some Danish, Polish, and Kazakh fixtures included, among others. I selected an upcoming NHL game and there is a really impressive number of markets available – more than pretty most other sportsbooks I’d wager. For the lesser leagues that reduces a bit more, which makes sense. Overall, I think this is impressive from BetTarget
BetTarget Greyhound Betting
BetTarget has a pretty safe greyhound section as part of its product. There’s the day’s meets, but also some ante post stuff. There isn’t a great deal beyond that, however, and unfortunately there is no live streaming or Best Odds Guaranteed, so it wouldn’t surprise me if greyhound bettors looked around in other places.
BetTarget Darts Betting
By Matt Edgar, professional darts player – Compared to the very darts betting sites in the country, BetTarget has some strengths and weaknesses. The outrights on future events are very good, but once you click through to the match ups, this then falls down a fair bit and there is no option for bet builders. Maybe they increase the market number and variety as it gets nearer to the time of the match, but I’d ideally like to see more earlier on.
BetTarget Snooker Betting
By Steve Madgwick - As with the best snooker betting sites, there are markets for a couple of different competitions, including the World Championships and the Champions League. At the time of the review we’re in the middle of the latter, which I can’t live stream unfortunately, but I do like the amount of markets per match up that are on offer here, and generally the odds are pretty good.
BetTarget Rugby Betting (Union & League)
By Luke Bradshaw Lee - This has pretty much every competition going – domestic and international – that I'd hope to wager on, which is brilliant. And that goes for rugby league as well as union. If I were being very picky it would be great to see the Japanese league here, given its emergence and big name players plying their trade there, but that is nit-picking because overall this is excellent event coverage. What lets it down, and seems different to other sports at BetTarget, is the market depth per game isn’t great. If there was more I’d absolutely see them making OLBG’s best Rugby betting sites.
BetTarget Cricket Betting
By James Banting - If there were anything in the way of cricket promotions, or if the odds were a little better, I could see BetTarget being one of our Top 10 cricket betting sites. Overall, it’s pretty nice because BetTarget offers all the competitions that I’d expect to see, plus a few more on top of that – not everywhere covers the Oman D10 League, for example. And I do love how many markets are available here for each game, but the value here is just okay.
BetTarget Tennis Betting
By James Banting - At the time I reviewed their tennis section, BetTarget had 317 different tennis games to bet on – that’s very impressive indeed. These games obviously cover the globe, Grand Slams right down to smaller Challenger events. The odds are fine, but there’s plenty of markets, including in-play markets. There’s no live streaming, but the stats that feature are pretty good. See if they make it into the top 10 tennis betting sites on OLBG.
BetTarget Golf Betting
By James Banting - BetTarget’s golf offering is a tad disappointing. There are only markets for the majors and the Ryder Cup, and those are just basic outrights. There are a few smaller tournaments happening right now, or due to start soon, such as the Phoenix Open, Astara Championship or Commercial Bank Qatar Masters, and none of these are listed in any capacity. I’d like to see a good bit more for me to consider using them consistently.
BetTarget Motorsports Betting
By Andy Powell - The motor sports section here is fine. Everything is it’s own thing, rather than housed under a “motor sports” banner, but I can see Formula 1, obviously, on top of Speedway and Indy racing. There’s nothing in the way of bikes, such as MotoGP, or any NASCAR, which is a little annoying, but, that said, I am impressed with the detail in the Formula 1 markets.
BetTarget Boxing Betting
By Frank Monkhouse former professional boxer - There’s plenty of boxing bouts to get stuck into here, and the markets look dependent on how far in advance they are. Those this weekend and over the next few weeks have an okay offering, whereas the further away they get the less markets on offer. That’s fair enough, and I wouldn’t expect to find round by round and the like for fights that are months away, but I would definitely like more options for big fights happening this week, and that’s definitely limited based on my experience with BetTarget.
BetTarget Other Sports Betting
Whilst these sports might sound very niche, there is a massive market for fans, and millions of them in the UK, so good coverage of niche sports and events is key to be reviewed on OLBG.
Other Sports at BetTarget 🌍🏀🏐🚴🎮
BetTarget offers diverse betting options: handball 🏆, volleyball 🏐, cycling 🚴, Aussie rules 🏉, and esports 🎮. Explore global matches, detailed stats, and infinite markets.
BetTarget offers extensive betting options for Handball, volleyball, cycling, AFL betting, and esports. Handball includes global competitions; volleyball,covers European Championships and various tournaments; cycling features future tours and current races; AFL betting has comprehensive stats and esports offers all major games like League of Legends and CS:GO.
Political Betting
By Nigel Skinner - BetTarget houses its political betting under “Specials”, along with entertainment. Their political betting is okay, but nothing special. There are some US Presidential markets, but not loads, and odds on the next Mayor of London, but it basically ends there. I’m surprised that there’s no UK General Election markets, or next Prime Minister odds, but for US stuff it’s not bad.
Entertainment and Specials Betting
By Jake Ashton - This is fine from BetTarget, with some music, award ceremonies and TV programmes covered. It’s difficult trying to work out what determines the offering because things like The Oscars and BAFTAs make sense, but Big Brother Brazil and Festival Di SanRemo seem a little out of place.
Casino
BetTarget does have casino. Despite the name of the brand, it's incredibly easy to find their casino offering from their sportsbook, with banners across the top. They also have some bonuses and offers that lead to casino spins should you win sportsbook bets. Check our Casino Sites page for dedicated new online casinos and slot sites.
BetTarget Account Opening Process
A reassuringly easy process. At the top-right of the screen BetTarget has their “Join” button. Bettors just need to select this and follow the simple steps as guided through. You’ll be asked for the usual information – name, date of birth, address etc – and once complete be sent a verification email. Clicking this from your inbox will redirect you to the site, and then you’re free to get betting.
Navigation and user experience [desktop v mobile]
I mentioned earlier that BetTarget has no app, and that the main disappointment here is that other AP Communication brands have apps, and that they’re good. I actually don’t mind sportsbooks not having apps for the sake of it, especially if their product works well as a standard mobile version. That’s not the case here because I know that they do have very good apps. The mobile version of BetTarget is basically identical to the desktop version, and that’s absolutely fine, but it does feel like an opportunity missed.
Placing a bet
This section should only really highlight if there are issues, as the process is almost identical on every site. Within a few minutes of signing up to BetTarget I placed a couple of bets on different sports, one of which took advantage of the welcome offer, and I used their bet builder feature, which worked well.
Managing your account
As mentioned above, the design really helps this along. On the desktop version, it’s stuff to the left of the screen. On the app, it’s all at the bottom, with just the login at the top. I haven’t experienced any issues logging in, or finding customer service options, either. Overall, it feels like BetTarget has got this part nailed.
BetTarget Responsible Gambling Features
As with all online betting companies, responsible gambling should be and will be an essential element of the service provided.
Expect KYC procedures and document supply as a matter-of-course, to confirm your account after you have deposited a certain level of funds and in the event of any large wins.
You can set limits for yourself across depositing options and daily staking options too, so you can set your levels and keep control of your gambling.
Expect BetTarget to contact you via your preferred communication method if there are suspicious activities on your account. This protects your account from being accessed by someone other than you and ensures you control your gambling activity. BetTarget have a legal obligation to question your activity if they believe it to be suspicious.
Bookie Review Expert Contributing Team
Opinion, research and data collection for this BetTarget review by
Darren Brett (Greyhounds expert)
James Banting (Horse Racing, Golf and Tennis)
Nigel Skinner (Football and Politics),
Matt Edgar (Darts)
Frank Monkhouse (Boxing)
Andrew Powell (Horse Racing, Ice Hockey and Motor Sports)
Jake Ashton (Entertainment and Specials)
Fact Checked - Sam Darkens - Commercial Manager
Written by - Luke Bradshaw Lee - Commercial Content Manager
Edited and Published - Steve Madgwick - Editor-In-Chief
Bet £15, Get £10
18+,New customers only. Min wagering on sport £15. Max one £10 free bet. Qualifying bets must be placed at odds of 1/1 or greater. Paid as bonus token with min 4/5 odds req. Selected payment methods only. Bet expires after 14 days of being credited. Click to see full T&Cs
#ad. 18+, gambleaware.org, T&Cs Apply
BetTarget Info & Bookmakers Reviews
Check What Others Say About BetTarget and Write Your Own Review
- Ratings: 34
- Reviews: 24
“BetTarget: A Betting Gem”
BetTarget has been a pleasant surprise in the world of sports betting. The platform's user-friendly interface and competitive odds make it a go-to choice for bettors. The diversity of sports and markets ensures there's always something exciting to wager on. Overall, BetTarget provides an excellent betting experience that caters to both newcomers and experienced bettors.
“EXCELLENT SERVICE”
I WAS RECOMMENDED BETTARGET BY A FEW FRIENDS HAVE HAD BEEN USING THEM FOR A WHILE AND I HAVE HEARD GOOD THINGS ABOUT THEM AND I WOULD RECOMMEND THEM TO FAMILT AND FRIENDS
“Bettarget review”
This site offers good promotions like bet 10 get 15. It is reasonably set out well graphics wise. The football markets are awesome to be honest with you
“Me and bettarget”
I have tried a few online betting sites. Especially during lockdown. A number that I really didn't like. Bet target is ok. Straight forward. A few few bets on offer. And a few little rewards. Decent tips. As I prefer horse racing I found their racing coverage suited md. Easy to understand. Not my top betting site. But Not far off. A decent betting site.
“Good Promotional Offers”
BETTARGET have a very good range of Promotional Offers for new customers that are available for both Sports and Casino. They offer very good odds on all the main sporting events and those compare well with other bookmakers.
“not used them”
Just had a look around the site looks easy to use and they offer plenty of various sports would certainly not put anyone off giving them a go if they feel like trying a new bookie
“Bet target”
Bet target is a new comer to the already crowed on line book makers. They claim to be a “no frills sports book site “. The site is easy enough to navigate yet has limited options on sports. If you like betting on football/soccer then this could be the site for you. There seems to be a plethora of options on football ⚽️ leagues teams competitions which you can bet on. Other sports are less well catered for For someone who has bet on sports for a long time I would recommend other sites the obvious ones betfair bet365 etc. If you are new to online betting and football is your bang then this site could be for you. Note their support is not a 24/7 operation
“Journeyman site”
There is nothing wrong with the Bettarget site it offers a wide range of games and its sports betting site offers a very wide and extensive selection of sports to bet on. The hotse racing is very straight forward and rudimentary and that is the problem with the competition on offer there is nothing that makes Bettarget exciting.
“Need to sort customer support out”
Usual standard betting site, usual promotions. BetTarget customer support team does not operate on a 24/7 basis. Instead, customer support agents working for BetTarget can be contacted from 8am to 00.00 am CET seven days a week.
There are no reviews with 2 stars yet.
“Charge Fees To Credit Your Account”
BetTarget are a bookies that I have had a negative experience with. Their customer service provided me with incorrect information when I was setting up my account so that I was convinced to do so. It was only after setting up my account and placing my first bet that I found out that I was not going to receive the sign up bonus that I had been originally offered. To make matters worse, BetTarget are a bookies that charge you a fee to credit your account, and that is something that I really strongly disagree with. I will not be using BetTarget ever again and I refuse to recommend this bookmaker to anybody.