Experienced journalist and editor covering the sports and betting industry. A football, NFL and rugby specialist, he is a FWA member and judge at the Football Content Awards.
- Good payment options essential according to latest Paysafe report
- 82% of bettors likely to stay with sportsbooks offering positive payment experience
The security that bettors get from good payment options at sportsbooks is more important than ever for user experience, sportsbook selection and player retention, according to a report published by Paysafe.
The leading payment platform – and the company who owns the likes of Skrill and Neteller – published its recent report, surveying 3,4000 sports betters from around the globe. The data gathered from the report displays the importance in giving users a variety of payment options, including local payment methods, as well as alternative ones.
What the expert says...
Luke Bradshaw Lee - Senior Sports Betting Editor - OLBG.com
Guide to Safe and Secure Online Casino Payment Methods
A quick glance over the report highlights:
82% of online sports bettors are more likely to stay with sportsbooks offering a positive payment experience.
Offering alternative payment methods (APMs) and localised cashiers is critical to acquiring and retaining customers.
Globally, 34% of bettors prioritise fast payouts over factors like brand trust (33%), promotions (24%), and odds (24%).
Security is the top priority for 41% of bettors.
In addition to this, speed remains an absolute non-negotiable for bettors, with just over 40% of users expecting instant, or near-instant, payouts. Any delays to this process risks driving players to other competitors. On top of this, 73% of players now expect real-time payments to be commonplace across the industry within the next two years.
This year, 34% of global bettors identified quick and easy payouts as their top criterion, underscoring the importance of seamless transactions in shaping player decisions. In North America, particularly in states like New York and Pennsylvania, this percentage rises to 42%, reflecting the increasing demand for fast and reliable access to winnings.
Away from payment options, Paysafe also asked about the importance of other factors when it comes to choosing a sportsbook to bet with. Top of this list was promotions and offers, as well as loyalty programmes, but interestingly, cash out options for active bets is a key factor for nearly a third of those surveyed.
