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- Bet365’s "Sub On Play On" promotion has paid out over £18 million to more than 250,000 customers in its first month.
- Aston Villa proved kings for bettors using the promotion.
- The offer will feature in upcoming Champions League, Europa League, and EFL play-off matches.
Substitutions Turn to Celebrations: Bet365 Pays Out £18 Million with "Sub On Play On"
One month after launching their Substitution Guarantee promotion "Sub On Play On," bet365 is celebrating a remarkable response from football bettors worldwide.
Since its debut on March 11th, the innovative feature has seen over 3.2 million bet slips benefit and more than £18 million paid out, underlining the global appetite for dynamic, player-friendly betting promotions.
According to bet365’s Sports and Trading expert Steve Freeth, the offer, allowing bets to continue when a player is substituted, has been a hit:
What the expert says...
Best Bookmaker for Substitution Guarantee
Aston Villa: The Sub On Play On Kings
Punters backing Aston Villa games were among the biggest winners.
Matches against Nottingham Forest, Southampton, and Newcastle caused significant payouts, with the highest, £1.4 million, coming after key substitutions turned into profitable outcomes.
Whether it was Marcus Rashford stepping in for Ollie Watkins and firing a shot on target or John McGinn coming off the bench to score, Villa provided consistent "Play On" drama.
What the expert says...
How It Works
Sub On Play On allows bets to continue even after a selected player is substituted across markets like First Goalscorer, Player to Be Booked, and Player Assists.
Highlights from the first month include:
- Arsenal vs Ipswich: Ethan Nwaneri scored after replacing Bukayo Saka, securing Anytime Goalscorer bets.
- Man City vs Bournemouth: Omar Marmoush scored minutes after replacing Erling Haaland, cashing in for bettors on a Haaland 2+ goals pick.
- Real Sociedad vs Man United: Jacob Collyer’s 94th minute yellow card confirmed winning bets after replacing Casemiro.
Bettors have seen wins from late goals, bookings, assists, and even shots on target, showing the versatility of the promotion.
Upcoming Opportunities: Champions League Semi-Finals
With domestic seasons wrapping up and blockbuster European ties approaching, the drama is only heating up.
Sub On Play On will be active for:
- UEFA Champions League semi-finals and final
- UEFA Europa League and Conference League finals
- All EFL play-off matches
If you’re planning to bet on these competitions, be sure to check for the Sub On Play On icon when making your picks!
Champions League Semi-Final Betting Preview: Arsenal and Barcelona Odds-On for First-Leg Wins
Where to Bet
Bet365 remains one of the top betting sites available, offering a wide range of football markets alongside innovative features like Sub On Play On.
Don't forget, you can also find a list of free bets and the best football betting sites on OLBG.
To learn more about bet365, read the full bet365 review below.
