Experienced journalist and editor covering multiple aspects within the online sports and casino industry, NFL and Rugby Specialist
The Ultimate Guide to NFL Betting Sites in the UK
Whether you’re an experienced bettor or a newcomer to the world of American football betting, finding the best NFL betting site is essential.
We have researched and reviewed some of the top bookmakers and compiled a list of our favourites, offering precisely what you need regarding betting on the NFL, as well as college football and Canadian games, too. Check out our recommendations for the best American football bookies.
Top 10 NFL Betting Sites and Why
These are the ten best bookmakers in the country in regards to American football betting. We’ve considered everything so you don’t have to.
| Odds | EW Outrights | Bet Builder | Cash Out | Acca Insurance | Promotions | Live streaming | CFL | NCAAF | Total | |
|---|---|---|---|---|---|---|---|---|---|---|
| 888Sport | 4 | 1 | 1 | 1 | 1 | 3 | 1 | 1 | 1 | 14 |
| QuinnBet | 4 | 1 | 0 | 1 | 1 | 3 | 0 | 1 | 1 | 12 |
| Ladbrokes | 5 | 1 | 0 | 1 | 1 | 1 | 0 | 1 | 1 | 11 |
| bet365 | 3 | 0 | 1 | 1 | 0 | 2 | 1 | 1 | 1 | 10 |
| BWin | 5 | 0 | 1 | 1 | 0 | 0 | 1 | 1 | 1 | 10 |
| Boylesports | 3 | 1 | 0 | 1 | 1 | 2 | 0 | 1 | 1 | 10 |
| Unibet | 5 | 0 | 1 | 1 | 0 | 0 | 1 | 1 | 1 | 10 |
| 32Red | 5 | 0 | 1 | 1 | 0 | 0 | 1 | 1 | 1 | 10 |
| betUK | 5 | 0 | 1 | 0 | 1 | 0 | 1 | 1 | 1 | 10 |
| StarSports | 4 | 1 | 0 | 1 | 0 | 2 | 0 | 1 | 1 | 10 |
| SKYBET | 4 | 0 | 0 | 1 | 0 | 2 | 1 | 1 | 1 | 10 |
1. 888Sport
The best way of describing 888Sport’s American football service is that it’s what you’d expect from all sports in that nothing has been removed because it's a different sport. That means great odds, bet builders, cash out, acca insurance, promotions such as bet boosts and even live streaming. It’s such a bugbear when you’re used to certain features, but those are removed when you switch to other sports for no reason. At 888Sport you get everything you’d want whether it’s the NFL, college football or the CFL.
2. QuinnBet
No UK bookmaker offers more promotions than QuinnBet when it comes to American football. All bookmakers run promotions, and some you can apply to American football, but actually very few are specific to the sport. At QuinnBet you get free bets if you win NFL accas, free bets based on in-play bets on US sports and NFL acca insurance. Marry that with competitive odds, great market coverage and the possibility to go each way on outright bets such as the Super Bowl and you have an excellent NL betting site.
Place a £10 Create a Bet, Get a £10 Free Bet + 10 Free Spins
- Min Deposit -
- Min Odds -
- Offer amount £10
#ad. 18+, BeGambleAware.org, T&Cs Apply
3. Ladbrokes
Right up there with the best odds for any UK bookmaker, Ladbrokes NFL and NCAA product is exceptional. You can’t live stream games on Ladbrokes, but there is just about everything else, including each way on outrights, acca insurance and cash out on American football bets. In addition to all of the above, Ladbrokes bet boosts are also available on their NFL betting, meaning that there’s always a chance to squeeze more value out of specific bets.
Bet £5, Get £20!
- Min Deposit £5
- Min Odds 1.5
- Offer amount £20
#ad. 18+, BeGambleAware.org, T&Cs Apply
4. bet365
Bet365 doesn’t quite compete with our top three in terms of the odds on offer, but arrive at the American football section of their site or app and you’ll be flooded with bet boosts. And that doesn’t just go for the NFL, when college football is on, there’s plenty of boosts there, also – think mini bet builders across the day’s slate all with odds made more enticing. There is also acca insurance and live streaming to boot.
Bet £10 & Get £30 in Free Bets for new customers at bet365.
- Min Deposit £5
- Min Odds 1.5
- Offer amount -
#ad. 18+, BeGambleAware.org, T&Cs Apply
5. Bwin
Punters will have to look elsewhere if they’re after NFL promotions and bonuses, because that’s not Bwin’s strength. In truth, you get the sense that they don’t actually need to do that because the odds that they offer in the first place are so good. They’re unreal, and one of, if not, the best out there compared to UK bookmakers.
6. BoyleSports
Price boosts, after price boosts, after price boosts. You can’t move for odds on the NFL and NCAA being boosted at BoyleSports. That applies to prop bets, futures, outrights and game lines. You can’t put together your own bet builders, but four and five-leg accas have, unsurprisingly, been boosted. It more than makes up for not having great odds to start off with, plus they also have acca insurance and brilliant cash out options. They’re brilliant.
Bet £10 Get £20
- Min Deposit £10
- Min Odds 2
- Offer amount £20
#ad. 18+, BeGambleAware.org, T&Cs Apply
7. Unibet
Unibet actually scores the same overall as BoyleSports in our data collection, but for completely different reasons. While the latter is all about boosts and promotions, you’ll find very little of that at Unibet. That, however, matters very little because the odds are so great. Line shoppers should absolutely head to Unibet (along with Ladbrokes, and a few others to come) when hunting around for the best value on NFL betting.
Bet £20, Get £20 in Racing Free Bets
- Min Deposit £10
- Min Odds 1.4
- Offer amount £20
#ad. 18+, BeGambleAware.org, T&Cs Apply
8. 32Red
You can copy and paste Unibet’s American football product for 32Red. They are so similar in what they’re doing – they make sure that they have the best odds out there, and rely on that rather than any bells or whistles. Choosing between the two just comes down to preference in design, lay out, and user experience of their respective sites and apps. When it comes to NFL betting sites, they are as good as each other, it’s just personal opinion that would dictate a decision between the two.
100% In-Play Profit Boost!
- Min Deposit -
- Min Odds -
- Offer amount £100
#ad. 18+, BeGambleAware.org, T&Cs Apply
9. BetUK
BetUK offers amazing odds on NFL, NCAA and CFL games. They are as good as the others in this list and definitely should be a port of call when hunting for the best value and getting ahead of line changes. What will determine whether as a punter you go for BetUK over the likes of 32Red and Unibet is the fact that they don’t have great cash out options, but do offer acca insurance.
Bet £10, Get £30 in Free Bets!
- Min Deposit £10
- Min Odds 1.8
- Offer amount £30
#ad. 18+, BeGambleAware.org, T&Cs Apply
10. Star Sports
The odds at Star Sports are very good, without being exceptional. That said, if any of your NFL or NCAA bets lose in overtime, you’ll get half your stake back as a free bet. You can also get each way odds on any outright bets, so when comparing the best American football betting sites in the UK, Star Sports absolutely deserves to be on this list.
Best Bookmaker for NFL Betting Odds
You want to know you are getting the best odds when betting on NFL on betting apps?
Updated monthly we have a Best Odds Comparison Guide with the current NFL best odds bookmaker list
Better Odds = Better Returns
Just 5% better odds on your winning bets can make a huge difference over the course of the season. Ensure you are using the best NFL odds bookmaker as listed in the table below.
Best Odds Bookie Rank for American Football
| | 33.3% | |
| | 15.4% | |
| | 11.4% | |
| Data based on a daily snapshot of 888Sport, bet365, Betfair, BetVictor, Paddy Power, Betfred, Betway, Ladbrokes, Unibet & William Hill during December 2023 Odds were sampled for the Money Line market from all popular events where all bookies had odds available to determine if a bookmaker had outright or joint best odds. | ||
Best NFL Betting Sites for Promotions
Promotions are key for bettors, and it's no different when it comes to NFL betting sites.
Firstly, when you sign up to a bookmaker for the first time you should absolutely be taking advantage of welcome offer or sign-up bonus. This is a general point, not one specifically relate to American football. Once you've done that, then you need to think about NFL and American football specific promotions, because in terms of UK betting sites, there aren't that many.
You've seen from the top 10 above, which bookmakers excel at this. They include acca insurance, free bets back if your NFL or NCAA bets don't land, free bets if you bet loses in overtime and bet boosts on American football games. They are well worth hunting out in you love betting on the NFL.
These are the best NFL betting sites for promotions specific to the sport:
| Odds | EW Outrights | Bet Builder | Cash Out | Acca Insurance | Promotions | Live streaming | CFL | NCAAF | Total | |
|---|---|---|---|---|---|---|---|---|---|---|
| 888Sport | 4 | 1 | 1 | 1 | 1 | 3 | 1 | 1 | 1 | 14 |
| QuinnBet | 4 | 1 | 0 | 1 | 1 | 3 | 0 | 1 | 1 | 12 |
| bet365 | 3 | 0 | 1 | 1 | 0 | 2 | 1 | 1 | 1 | 10 |
| BetFred | 4 | 0 | 0 | 1 | 0 | 2 | 0 | 1 | 1 | 9 |
| Boylesports | 3 | 1 | 0 | 1 | 1 | 2 | 0 | 1 | 1 | 10 |
| StarSports | 4 | 1 | 0 | 1 | 0 | 2 | 0 | 1 | 1 | 10 |
| TalkSportBet | 3 | 0 | 0 | 0 | 0 | 2 | 0 | 1 | 1 | 7 |
| SKYBET | 4 | 0 | 0 | 1 | 0 | 2 | 1 | 1 | 1 | 10 |
| Ladbrokes | 5 | 1 | 0 | 1 | 1 | 1 | 0 | 1 | 1 | 11 |
Bet365 Extended Handicap Lines
We give a special mention to bet365 NFL betting based on a few reasons.
Bet365 NFL Betting - Extended Handicap Lines
Choose Your Own Handicap Lines at bet365
Think the standard handicap is a little off? Extended and reverse handicap lines are available with bet365
One of the most popular bets to make on NFL is on the Handicap Lines market.
Generally, these handicaps are set and you will have 2 or three options to choose from, usually in favour of the favourite.
However, Bet365 offer you the ability to choose virtually any handicap you wish.
Obviously, the odds change accordingly, but if you think the main lines are a little bit out and you think you can find better value by extending the handicap, you can.
NFL Live Stream Free - Which Bookie is best?
You are going to find it difficult to find a live NFL stream with a bookmaker, but not impossible. They are out there.
Much like the Premier League and World Cup football, the TV rights are so tight and expensive, that bookmakers simply will not have a chance of broadcasting live NFL streams for free. That has changed a little over time, however.
NFL Live Streams
Let us know if you find a bookmaker with free NFL Live Streams
There are bookmakers that live stream American football games, whether that be the NFL, college games or the CFL.
A selection of these bookmakers include:
- 888Sport
- bet365
- Sky Bet
- Bwin
- Unibet
- Betway
NFL Betting Related Questions
FAQ
NFL Bookies FAQ's
-
Can I bet on NFL?
You can bet on NFL in the UK with any online bookmaker. There are a range of bets you can choose from. They include naming the winner of the match, perhaps picking a handicap line to try at equal odds. You can even try what the Americans call proposition bets, and name the number of rushing yards, tries scored or the number of sacks in a game.
-
Where can I place a bet on NFL?
Just about all online bookmakers in the United Kingdon offer odds and bets on the NFL. During the season you will often find the NFL toward to top of the sports menus such is the popularity of betting on the NFL from the UK
-
What is Money Line in NFL betting?
Money Line betting in the NFL [And other American sports] is the same as a full time result in a football match. It does not take into account handicap spreads, it is simply naming the outright winner of the match in question.
-
What is the best bet for the Superbowl?
The best bet for the Superbowl is naming the MVP. You never have to look much further than a quarterback or wide receiver to find the winner. Another great bet for the Superbowl is making a prediction of who will win before the season even starts. This way you can get the best odds n the Superbowl winner. When it comes to the final, if your team has reached to big game, you will be sat with a bet at great odds compared with what you could get if betting on the day.
-
Where can I place a bet for the Superbowl?
Any online bookmaker in the UK worth their salt will be offering bets on the Superbowl. Whether you want to bet on the winner, the score, or make an earlier bet on which two teams will play out the final, you will find a bookmaker offering Superbowl betting odds.
Keep Reading
Entertainment Betting Sites: 64 Bookmakers Compared on Reality TV, Entertainment and Novelty Bets
Dive into our in-depth comparison of 64 bookmakers, sizing up their offerings in entertainment, reality TV, and novelty betting markets. Harness the opportunity to boost your betting spree with our top 10 hand-picked betting sites recommendation.
Continue ReadingTop 10 Political Betting Websites in the UK
Explore our comprehensive guide to Political Betting in the UK. We rigorously analyse 64 bookmakers, comparing their offerings in politics wagering, before presenting an insightful Top 10 list with the leaders in this field. Find your perfect match for your political betting needs
Continue ReadingSnooker Betting Guide: Types of Bets and Popular Events for Gambling
Discover the art of snooker betting with our comprehensive guide. From understanding odds to smart bet types, elevate your game. Read on to become the betting champ of the green baize!
Continue Reading