Cheltenham Festival Bookie Offers for Ireland

Daily Updates on the Best Cheltenham Festival Promotions 2021 - New Offers Every day.

Recommended Bookmaker Why Link
Boylesports Promotions Boylesports Offers
BetVictor Best Odds BetVictor Offers
QuinnBet Exceptional Online Bookie QuinnBet Offers
Unibet Great Offers and Live Streams Unibet Offers
Betfair Exchange Prices Betfair Offers

Click a link in the table above to see the full bookmaker review or select a sign up offer below to join straight away.

With so many promotions, specials and offers surrounding the Cheltenham Festival it pays to have more than one bookmaker in your armoury.

With a range of Cheltenham Offers we have selected 4 bookmakers you should seriously consider for the week.

This article will go on to explain what you should use each bookmaker for when making the most of Cheltenham free bets and promotions this year. For a full list of sign up offers see our main free bets page

bet365 Cheltenham Offers

Bet365 Feature
Best For
Rated #1 Bookmaker by OLBG Members
Betting with the best
Price Promise
Details Below
Cash Out
Locking in profit on your Festival accas
Extended Place Terms
Standard Extra Place Betting
Live Streaming
Watching the Festival on the go!

bet365 Live Streaming

Geo-restrictions apply.

To use the Live Streaming service you will need to be logged in and have a funded account or to have placed a bet in the last 24 hours.

For UK/Ire horse racing simply place a bet of at least £0.50 win or £0.25 each-way on your selection to watch that race.

BetVictor Cheltenham Offers

BetVictor should be a no brainer as a bookie for Cheltenham given the excellent odds the offer on horse racing every other day of the year. Just take a look at last months odds comparison and see how they got on against the other top online bookies for horse racing odds.

Best Odds Bookie Rank for Horse Racing


Data based on a daily snapshot of 888Sport, bet365, Betfair, BetVictor, Paddy Power, Betfred, Betway, Ladbrokes, Marathonbet, Unibet & William Hill during October 2021

Odds were sampled for the Daily Racing market from all popular events where all bookies had odds available to determine if a bookmaker had outright or joint best odds.

Unibet Cheltenham Offers

Unibet's offer is fantastic if you like to bet and watch the racing.

Not only do they have the 15 to go free bet promotion for ITV racing but whe the racing finishes, you can carry on watching on your mobile on the Unibet live stream!!

Unibet's Racing service is great, not only is there the offer above but also...

UNIBET Feature Best For
Extra Place Racing Specials Each Way Value
ITV Racing Offers Picking Winners
Live Streaming Watching your bets on the go!
Best Odds Guaranteed Odds Security

All essential elements for serious punters looking for Cheltenham offers and a reliable betting service for the week.

At previous festivals, UNIBET have run a promotion whereby if you bet a winner earlier in the week, you would receive a Cheltenham Gold Cup Free Bet - Whether that will apply this year remains to be seen, but we recommend having your UNIBET account up and running so you can take advantage of any offers and last minute deals that are released in the run-up to the Festival.


Boylesports always lead the way with Cheltenham Special Promotions, and 2021 will be no different. I will update this section with Boylesports best offers on the week of the festival

Betfair Offers

The Betfair Exchange or Sportsbook is our third recommendation due in part to its ante-post head of the market prices.

We checked the 28 Ante-Post favourites for each race and found the Betfair Sportsbook had the best prices, or joint best prices, on the market leader most often.

If you want to back Cheltenham favourites click the Betfair banner.

  • Bigger Horse Racing Odds with Betfair Sp
  • Must have account for backing, laying and trading.
  • Competitive cash out facility.

Betfair Early Prices

Betfair battle it out with bet 365 to be first up with horse racing odds for the following days racing.

Those two bookmakers are far and away the quickest off the mark.

By having both accounts you can play one off against each other and grab the overnight value.

Betfair Best Odds Guaranteed

Best Odds Guaranteed’ is offered on UK and Irish horse race winner markets and selected UK and Irish greyhound race winner markets.

Best Odds Guaranteed applies to any price taken on singles and multiples after 8am on the day of the race.

Cheltenham Acca Edge: 

This is unique to Betfair and is worth taking advantage of.

You do have to accept slightly diminished prices but the Acca edge is worth taking note of. 

How Betfair Acca Edge Works?

1. Add selections to your betslip as normal. Eligible bets will have the ‘Edge’ icon appear next to them.   

2. Apply Acca Edge to your chosen bets. This will update your bet odds  

3. Place your bet with Acca Edge applied              

4. Get your Betfair Sportsbook stake refunded in cash if one leg lets you down.

Cheltenham Extra Place Specials

Throughout the year the Betfair Sportsbook daily offers extra places for your horse racing bets.

We would expect during the busiest festival of the year that there will be plenty of extra place specials each and every day at Cheltenham.        

Click the banner below to open a Betfair account for your Cheltenham betting.

Which bookmaker pays extra places

William Hill Extra Places at Cheltenham

William Hill are paying 5 Places in all handicap races at the Cheltenham Festival

There are fewer tougher races over the course of the national hunt season for punters to try and find a winner than the ten handicaps over the four days of the Cheltenham festival.

Great news then that William Hill are paying 5 places on each of the handicaps and paying 1/5 odds on the place

Unibet Extra Places

This offer from Unibet is not specifically for the Cheltenham Festival but is valid all the time. Just check the website for qualifying races each day and consider the welcome offer above for Unibet

Cheltenham free bets

When looking for free bets for Cheltenham, be sure you understand the offer you are taking up.

Quite often free bets are not quite as they seem. Indeed, the term free bets is used less and less these days, with Bonus Bets, Bonus Credits and other used which more accurately describe what's on offer.

The more popular Cheltenham Free Bet offers in terms of preference are...

Welcome Offer
How it Works
Matched Deposit
Based on 1st deposit value
Matched First Bet
Based on first bet value
Risk Free First Bet
Money back if 1st bet loses

Matched Deposit Offer

These can come in several forms. 

They can be like for like matches. £10 for £10 for instance

They can be upper or lower % values too

Get 200% Bonus, might be Deposit £10 get £20

Or get 50% up to £100, which would require a £200 deposit

Be sure you understand how the matched deposit offer works before opening your account

Matched 1st Deposit Offer

The preferred account opening offer, this will match your first deposit, or provide a percentage match to a limited cash value in the form of bonus bets.

Matched First Bet Offer

This is different from the deposit as the value of the bonus you receive will be based on the first bet you make OR the first bet you place that is settled.

Look out for the latter, many a time punters are caught out by joining a bookie, making a bet on Saturday afternoon football as the first bet and then making a bet on horse racing to a lesser value which finishes before the football. The horse racing bet, because it is settled first would be considered the first bet.

Again, ensure you read carefully the terms and conditions to understand what YOU have to do to qualify for the bonus you are expecting.

Matched 1st Bet Offer

Don't forget this is on the first bet to be settled. This may not be the first bet you place, so read the terms carefully.

Cash Back on 1st Bet / Risk Free 1st bet

These account opening offers are more 'insurance' offers than free bet offers.

Often these offers require you to make your first bet, and you only get the 'cash back' or 'free bet' if your 1st bet is a loser.

If it does it will initiate cash back or a bonus bet to the same stake.

So you only get the free bet if you have a losing first bet.

It's not a bad offer and can be used advantageously. Stakes will often be limited too.

Risk Free 1st Bet

This offer usually only applies if the first bet you make is a loser. Think of a way this offer would work for you best before taking it up.

Cheltenham Festival Offers

You can be absolutely assured that in the week or two before the Festival is due to start, bookmakers will be launching swathes of Cheltenham betting offers and new customer offers to entice new business before the biggest week of horse racing betting in the UK and Ireland.

In recent years, such is the volume of promotions, it can be quite tricky to decide which are the best Cheltenham offers, and which should be avoided.

In the following sections, we will cover most that can be expected and look at the advantages and pitfalls of each.

In many ways, the KISS technique of 'Keep It Simple Stupid' is the best way. You can easily follow your Cheltenham bets, and won't get caught up in confusing terms conditions and potential outcomes.

List of Cheltenham Offers

Type of Cheltenham Offer
New Customer Offers Enhanced odds or Free bets for opening a new account
Cheltenham Free Bets For new or existing bookmaker customers
Trainer Specials Trainer focussed bets
Jockey Specials Jockey focussed bets
Special Accumulators Feature races or events
Extra Places Offers of paying down to 5th, 6th, even 7th!
Cash Back Offers Stake back as bonus bets for losers

Cheltenham festival ante post offers

Ante-post betting for Cheltenham remains as popular as ever as punters look to beat the bookies by securing nice big prices ahead of the March meeting.

in 2019, William Hill offered Ante Post best odds guaranteed, the first bookie to do so, where if you took and Ante Post price, but the SP on the day was greater, you would get the bigger price.

All Cheltenham Ante Post betting offers will appear in this section as they become available

Cheltenham new customer offers

There will be scores of this type of offer.

The Cheltenham Festival is a prime time for bookmakers to get new customers and they will offer crazy prices on very possible outcomes to get new accounts opened and first bets placed, hoping that punters will then use them for the remainder of the festival week and beyond.

Enhanced Odds for Cheltenham Festival

They will range from the offers in the section above, but the ones that will be pushed mostly will be the enhanced odds offers for new customers.

The most popular Cheltenham enhanced odds welcome offer will be for one of the short priced favourites to be offered at huge prices.

For instance, you may get something like an odds on favourite being offered at 33/1 for new customers as their first bet.

Cheltenham offers for existing customers

Whilst the majority of the advertising seen for Cheltenham free bets will be aimed at new customers, there will be plenty of betting offers for existing account holders.

Enhanced odds, will be one angle, probably not to the level of the new account enhancements but for more realistic stakes at least.

Enhanced Odds Offers for Cheltenham

Odds boosts or Special Accumulator bets are also popular.

In previous seasons we have seen these made up based on Trainers, specifically, Willie Mullins, and combining his runners on day one.

Others have included specially enhanced odds on the festival bankers, perhaps taking 3 odds on fancies and combining them for slightly better odds.

ITV Racing Cheltenham Offers

There are a number of bookmakers that offer promotions based around Live TV racing, and as the biggest race meeting of the year The Cheltenham Festival will surely form a part of this.

An example is if you pick a winner at certain minimum odds in a televised race, you get a free bet on a nominated race to follow, either the same day or the next.

Bookies that offer promotions on ITV Racing

Bookmaker Offer Review
Bet365 Televised Racing bet 365 review
Betfair Televised Racing Betfair review
Betway Televised Racing Betway review
Unibet Televised Racing Unibet review

Cheltenham Offers for Existing Customers

There are lots of promotions and offers for existing customers for the Cheltenham Festival. Its worth looking around our recommended bookmakers who have some great offers

Faller insurance offers for Cheltenham

Day 1 is always eagerly anticipated and it can be easy to get carried away with day 1 betting. So here are some offers and ideas to help you get through and survive Tuesday and live to tell the tale on Wednesday

Faller Insurance

Annie Power at the last in the Mares Hurdle - Cue Card at the second last in the Gold Cup - Nothing worse than a faller, especially when looking like the winner, and the aforementioned pair certainly gave punters a reason to shed a tear. but what about, if there was some faller insurance in place that meant all was not lost. 

Mansionbet did offer just that, so if you are looking for faller insurance at Cheltenham, check Mansionbet this year

Refuse to Race or Non Runners

BetVictor Run For Your Money

What can be worse than a fall at the last fence? Maybe not even running after coming under starters orders. The general rule is when a runner fails to start after coming under orders, your bet is deemed to have lost. On occasion, some bookmakers make a call, and offer non-runner rules, or stake back as a free bet. Although who pays and when they pay has never been set in stone. Until now....

Cheltenham Best Odds Guaranteed

When betting at Cheltenham you MUST use a best odds guaranteed bookmaker.

If you study the Cheltenham cards overnight or early in the morning and find a selection that you want to back it was always a worry whether to take the price on offer or the Starting Price, to a degree you were guessing what would happen to the price.

With BOG  you need to do this and you should always bet with a BOG bookie.

You can check which bookies offer BOG, AND FROM WHAT TIME on our comprehensive Best Odds Guaranteed article. 

However at the time of writing the following bookies are destined to offer best odds guaranteed at the Cheltenham Festival.

BOG Bookmaker Details
bet365 all daily racing except Australasian 
Unibet See Details Below
Paddy Power all daily horse racing in the UK and Ireland 
Ladbrokes all daily horse racing in the UK and Ireland 
William Hill all daily horse racing in the UK and Ireland 
Betfair all daily horse racing in the UK and Ireland 
BetVictor all daily horse racing in the UK and Ireland 
Betway Available from 10am Daily

Each Way Betting

Many tipsters and bettors will back each way in the big field Cheltenham Festival handicaps.

Many will offer some fantastic concessions, often giving 1/4 odds on each way bets when other bookies are paying 1/5 odds.

But they also offer separate each way markets on the big races allowing you to accept slightly lower odds for more places.

This doesn't stop at 4 or 5 places either, you'll often see 6 or more places paid on each way bets with the bigger bookmakers.

For example, just look for Each Way Extra markets on big races and decide how much of the price you are willing to sacrifice for extra places.

The odds only reduce by a fraction for each place (if you can get 6/1 on 4 places you will probably get 11/2 on 5 places) so you just have to decide which odds and which amount of places appeal most as a value bet.

Don't finish 5th and not get paid... Get extra places with bookmakers offering extra places.

Cheltenham Festival Live Streaming

Live Cheltenham Stream When ITV Goes Off

ITV will not be showing all races from the Festival, so tune into Unibet for this great welcome offer and the final races live each day

ITV Racing cover Live Cheltenham Festival coverage every day, but will not be showing every single race. So once the last race is done where can you watch the Cheltenham Festival online?

A simple answer is UNIBET bookmakers. Streaming every race and rated highly for their streaming service, take advantage of the welcome offer and watch the final couple of races every day either on your Desktop, tablet or mobile.

Recommended for Cheltenham Live Stream
4.5 out of 5
13 Ratings
You just need a positive balance in your Unibet account to watch Cheltenham Festival Live Streams on site
  • Great Live Streaming Service
  • Historic Horse Racing Bookmaker
  • Fantastic Promotions

This section covers where you can watch Cheltenham Festival Live streams, for more general information please see our Best Bookmakers For live Streaming Article

Within that article, you can discover which bookies offer live streaming for which sports.

Best Bookmakers for Live Streaming

Details of the best bookmakers live streams, what to watch and where.

Read Now

So, don't worry if you're not at home or in a betting shop during Cheltenham, you don't have to miss any of the action thanks to the bookmakers horse racing live streaming for Cheltenham races.

We have checked 10 individual bookies and the cost for Cheltenham Live Streaming.

Cheltenham Live Streaming Info

Bookmaker Live Stream
funded account or bet in last 24 hours
minimum stake 50p on particular race
William Hill
£1 stake on race
£1 stake on race
£1 stake on race
funded account
Paddy Power
50p stake on race
funded account
£1 stake on race

**bet365 Live Streaming - 

Geo-restrictions apply.

To use the Live Streaming service you will need to be logged in and have a funded account or to have placed a bet in the last 24 hours.

For UK/Ire horse racing simply place a bet of at least £0.50 win or £0.25 each-way on your selection to watch that race.

Early Cheltenham Odds

Most of the bigger bookies will be offering ante-post odds on the Cheltenham Festival weeks in advance.

Those odds will continue to be available until the final declarations are made 48 hours before races are due to take place.

Then after the final declarations, odds on those races will continue to be available, now in a non-runner no bet capacity.

We can with confidence say that Bet 365 and William Hill are the first bookmakers to price up horse racing markets throughout the year.

Always check updated prices from around 4.00 PM the night before racing.

If you want to take an early price then you should have betting accounts with Bet365 and William Hill. 

Cheltenham Festival Betting FAQ's (IE)

  • Who is the best online bookmaker for betting on Cheltenham Festival?

    There will be huge competition to grab your business and your bets on the Cheltenham festival. The best bookie for you will be the one offering the most promotions on the week that coincide with your normal betting activity. My bet would be that Boylesports would be the best option for Ireland based punters.

  • Who pays Extra Places at Cheltenham Festival?

    In the past, we have seen the likes of Unibet, an William Hill go over and above in offering additional places for the big handicaps run at the Cheltenham festival. there will be others, so keep an eye on this article for the latest updates.

  • Are Free Bets worth it at Cheltenham Festival

    Free bets can be worth using for the Cheltenham festival. you can be speculative for a fun bet, or have a more methodical approach to gaining a little extra profit to reinvest and lower your personal liability. Without a doubt, you will have a huge range of Cheltenham festival free bets to choose from nearer the time.

  • Can you get Best Odds Guaranteed at Cheltenham Festival

    It is perfectly normal for all online bookmaker to make no changes to the terms and conditions of the best odds guarantee promotions they have running during the Cheltenham Festival, It will be business as usual. Take a look at the guide for the best BOG bookie for more info.

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